D-R-A-F-T

9-11 COMMISSION PUBLIC RELATIONS CAMPAIGN

OVERALL OBJECTIVES

What do we want people to say about the report?

1) The Commission was serious, credible, and fair.

2) The report is thorough and authoritative, and provides the definitive account of the
events surrounding 9/11.
3) The recommendations should be implemented with bipartisan support.
4) The Commission fulfilled its mandate.

AUDIENCE

With what distinct audiences will the Commission communicate?

1) Policy
2) Press
3) Public
a. 9/11 Families
b. General U.S.
c. International
d. Educational

GENERAL TIMELINE.

Pre-Rollout: June 1-July 16

Roll-out Campaign: July 18-August 6
Report Release: When: Thursday, July 22
Where: DC, New York (Both? In reverse order?)
Post-Rollout: August 9 onward

...AND DATES TO KEEP IN MIND

House & Senate In Session: June 1-25; July 6-23

August Recess: July 26-September 6
Democratic Convention July 22-26, 2004
Summer Olympics August 11-29
GOP Convention August 30-September 2, 2004
 POLICY

OBJECTIVES

Short-term: Widespread knowledge of, and bipartisan support for, the Commission's
recommendations at the fcda'dl, stale, and local level. Incorporation into
party platforms and policy debates.
Long-term: Implementation of recommendations through executive orders, legislation,
and/or other vehicles.

Monographs (as appropriate; perhaps on CDJ.

Recommendations Supplement (distilling detailed recommendations from
m^p^graph? that don't mak? thf ri]t fny t,he report itself)
Hi
TIMELINE

June Meetings on Hill with Members and key staff

Meetings with Agency/Department heads and key staff

July-August Working-level briefings on niche recommendations

er Recess
n Year
bor Day
 /u (Low/vvu^OdOH 6X.J

'rint Media
• Regular ^<cu
• Editorial Daai'da- W faa^L?
• Syndicated Columnists
• Book Reviews

Broadcast Media
• Television and Cable News Programs
 PUBLIC

1. Families
2. General U.S.
3. International
4. Educational

FAMILIES

Tool Kit

Family Package

• Final Report
• Executive Summary
• Family Question and Answer Sheet

Events

• Preview of the report to select family group on the morning of the release
• Nightline Town Hall meeting in NY on July 22
• Drew Forum?
• Invitations to Rollout?

INTERNATIONAL & EDUCATIONAL