Professional Documents
Culture Documents
PERENCANAAN
STRATEGIS
Iwan Darmansjah
Pusat Uji Klinik Obat, FKUI
<puko@makara.cso.ui.ac.id>
<puko98@indosat.net.id>
http://www.iwandarmansjah.web.id
Pertanyaan Strategis
1. Di mana organisasi kita sekarang
ini?
2. Bila tidak dilakukan perubahan
total, di mana kita akan berada 1,
2, 10 thn yad?
3. Bila kita pasrah, tidak akan ada
perubahan.
4. Bila jawabannya mencemaskan,
tindakan apa yg harus kita lakukan?
5. Bila mau berubah, apa pilihannya?
Keputusan Strategis
• Keputusan strategis bukan
keputusan biasa / rutin, namun
berkaitan dg masa depan kita.
• Keputusan berkaitan dg kepastian
keberhasilan.
• Hal ini tidak pernah ada preseden
sebelumnya.
• Menuntut komitmen Pimpinan yg
tinggi.
Pilihannya?
Strategic Planning
&
Strategic
Management
Milestones leading to Strategic Planning in
Business
♣ from 1945 of goods - tanpa
Short-range PRODUCTION kompetisi
planning Rivalry and
competition
♣ from 1960 •Diversification of
Long-range MARKETING goods
planning •Conglomeration
• Does not work under changing
external condition and
intensive competition
• But, a must in the beginning • Corporate
SEGMENTATION
♣ from 1970 Strategy
Strategic Planning • Global Market :
AUTONOMOUS
UNITS Europe
An Act
• 1. Scanning Lingkungan
• 2. Perumusan Rencana Strategis
• 3. Implementasi Strategi
• 4. Evaluasi & Kontrol
1. Introduction
2. Vision
3. Mission Statement
4. Guiding Principles
5. Important Issues of the Initial Scanning
6. Current Planning Environment
7. Goals, Objectives and Strategies
8. Strategic Activities to make things
happen (policies)
9. Resource Assumptions
Hierarchy Istilah
Fase 1.
Preplanning Activities
• Organizational Committee formation
• “Scanning” of the organization
– prior to off-site meeting
– internal and external scanning
(customers & stakeholders
involvement)
– structured questionnaires and oral
communication
– produce summary and SWOT analysis
• Prepare for off-site meeting
Roleplayers
• Top Leadership: Dean (dapat
dibantu)
• Koordinator (logistik, administrasi)
• Facilitator(s)
• Konsultan Ahli (?)
• Staf Pembantu
• Environmental Scan:
– Penilaian External: Kesempatan dan
Ancaman -- faktor external yg
mempengaruhi Institut.
Mayor F.K.lain
..... Pasien
.....
.....
Minor dll Masyarakat
.....
.....
External
.....
STAKE HOLDERS
Mayor Fakultas
.....
..... Internal
.....
Minor dll
..... POM
.....
..... DepKes
Mahasisw
Customers :
People, internal or external to the organization,
who receive or use what an organization
produces. Customers are also anyone whose
best interests are served by the actions of an
organization.
Customers can also be clients.
Stakeholders :
Organizations, groups or individuals that have a
vested (or inherent) interest or expect certain
levels of performance or compliance from the
organization. Stakeholders do not necessarily
use the products or receive the services of a
Off-Site Meeting
Fase 2
Off-site Meeting
• Diskusi terbuka dan konsensus yg
matang tentang:
– vision, mission, guiding principles,
goals, objectives and strategies
• Yang tertulis (strategic plan)
merupakan dokumen dasar arah
institut. Bila belum disetujui tentang
hal yg mendasar, harus dibahas
sampai tuntas mencapai konsensus.
Off-site Meeting
• Apa customer perlu dihadirkan
dalam off-site meeting ini?
• Sosialisasi Tahap 2
– Strategic Plan dikomunikasikan
formal dengan “genderang” pada
seluruh staf akademik dan non-
akademik.
Direction (North) of Actions to
Make
Vision & Mission a Reality
No Actions to SOUTH
Direction EVER
KEPUSTAKAAN
Information Overload
• Pertama-tama perlu waspada
terhadap sumber kepustakaan yg
dipelajari, atau dipakai sebagai
PENUNTUN.
• Terdapat jumlah halaman yg tak
terhingga, terutama di WEB.
• Koordinator perlu menyaring yg
wajib dibaca dan yg dipakai
sebagai ‘enrichments of thought’,
dan membuat daftar pustaka.
Self-learning References
for Strategic Planning
• ‘Free Management Library’
at:<http://www.managementhelp.org/>
• ‘Free on-Line Nonprofit Organization and Management
Development Program’
at:<http://www.managementhelp.org/np_progs/org_dev.htm>
• ‘Developing your Strategic Plan’
at:<http://www.managementhelp.org/np_progs/sp_mod/str_pl
an.htm>
• Click at Google: ‘strategic planning’, ‘strategic plan’
• Denise L Wells and Linda M Doherty. A Handbook for Strategic
Planning. TQLO Publications No 94-02. Published for the
Department of Navy by: Department of the Navy Total Quality
Leadership Office, Arlington, VA 22202-4016.
• Other personal references: on request.
Glossary