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  • Social Media: The Bridge From Print To : Alasdair Stewart, City Editor

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    The document discusses changes in how news is delivered and how newspapers make money. It notes that historically, newspapers chose the news readers saw and relied heavily on print advertising, but now readers choose from various online sources and advertising revenue is shrinking. It suggests that for newspapers to be sustainable tomorrow, they will need to focus on strong local reporting and expand their offerings to retain and build their customer base, though the future of their revenue model remains uncertain.

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    The document discusses changes in how news is delivered and how newspapers make money. It notes that historically, newspapers chose the news readers saw and relied heavily on print advertising, but now readers choose from various online sources and advertising revenue is shrinking. It suggests that for newspapers to be sustainable tomorrow, they will need to focus on strong local reporting and expand their offerings to retain and build their customer base, though the future of their revenue model remains uncertain.

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    5 views17 pages

    Social Media: The Bridge From Print To : Alasdair Stewart, City Editor

    Uploaded by

    MNG0814
    The document discusses changes in how news is delivered and how newspapers make money. It notes that historically, newspapers chose the news readers saw and relied heavily on print advertising, but now readers choose from various online sources and advertising revenue is shrinking. It suggests that for newspapers to be sustainable tomorrow, they will need to focus on strong local reporting and expand their offerings to retain and build their customer base, though the future of their revenue model remains uncertain.

    Copyright:

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    of 17

    Alasdair Stewart, City Editor

    Walla Walla Union-Bulletin


    Social media: The bridge from
    print to…
    The News
    Old way: Newspapers choose from local
    reporting and wire services what news
    you will read.

    Today: You choose from local and


    national sources and wire services what
    news you want to read.

    Tomorrow: Newspapers focus on local


    reporting, expand offerings to retain and
    build customer base.
    The Money

    Old way: Newspapers rely on display and


    classified advertising for vast majority of
    revenue.

    Today: Newspapers see shrinking ad


    revenue in print and too little growth online
    to offset losses.

    Tomorrow: ?
    Questions?

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