Fast n Fresh Ice Cream Parlor

Fa s t n

Fr e s h

Fa s t n

Fr e s h - - g o o d f o r y o u !

Submitted To: Prof. Diya Udasi

Submitted By: Rajesh Hemwani S.Y MMS Roll No. 19

Introduction
It is anticipated that Fast n Fresh Ice Cream Parlor will become firmly established in City within two years and will become known throughout the State in Ten years with the potential of multiple locations. The Fast n Fresh Ice Cream Parlors reputation for fast service and only the freshest foods, plus its slogan, Fast n Fresh good for you! will provide a distinctive competitive edge. The owner, Hemwani & Co, have founded three highly successful food service businesses in the City area. The owner holds an undergraduate business degree and an MBA. Hemwani & Co, who has founded three highly successful food service businesses in the City in the last ten years, will own the business as a sole proprietorship. Each of the businesses started by Hemwani & Co has broken even after only six months and was sold for a minimum of three times the owners investment. Fast n Fresh Ice Cream Parlor will be an upscale business selling healthy and premium ice cream and cold non-alcoholic beverages. Initially, subcontractors, owned by Hemwani & Co, will supply the ice cream and sandwiches, prepared to very high quality standards. As the business develops, sandwich preparation and then ice cream manufacture will be moved in house. Fast n Fresh Ice Cream Parlor will be successful because it is based on solid market research demonstrating that there is a demand for an ice cream shop selling premium products, it will be located in the most desirable retail space in City, and the owner has a ten-year track record of proven success.

MARKET ANALYSIS Market analysis is favorable toward the ice cream business in the city. According to Business Facts, a worldwide research, advisory, and business intelligence service, the overall ice cream market is expected to grow by a total of 25%. Ice cream is a popular indulgence, and people will spend money for such a treat. The International Premium Ice Cream Institute has identified an indulgence-in-moderation buying style with a conservative approach to most purchases, but splurging on certain items.

BUSINESS OBJECTIVES Fast n Fresh Premium Ice Cream Parlor will have these business objectives during its first three years of operation: 1. Cash break-even by the end of its first year of operations. 2. Sufficient Cash Reserves to open up new stores

BUSINESS OPERATIONS The operation of Fast n Fresh Ice Cream Parlor will be described using the main functions of the business: marketing, competitive analysis, legal structure, management expertise, support personnel, and financial information.

MARKETING Product Fast n Fresh Premium Ice Cream Parlor will sell: Two lines of Premium ice cream: low fat and high fat. Coffee, tea and five generic soda flavors.

Price Representative prices are as follows: Rs. 30 for a single scoop of ice cream Rs. 50 for a double scoop of ice cream (both single and double scoops include a cone or cup) Rs. 60 for a double scoop in a chocolate waffle cone Beverages will range between price of Rs. 30 to 60.

Place
Fast n Fresh Premium Ice Cream Parlor will be situated in the city itself. First shop will be located at Goal Maidan and it will expand its stores to various other locations also. Promotion Fast n Fresh Premium Ice Cream Parlor will be advertised thorough various medias such as News Papers, Local TV ads & pamphlets will also be distributed near colleges.

LEGAL STRUCTURE
Fast n Fresh Ice Cream Parlor will be operated as a sole-proprietorship owned by Hemwani & Co.

FINANCE
Hemwani & Co. will invest the initial amount of Rs. 25 Lacs For Further expansion Loan will be taken from bank as per requirements.

TECHNOLOGY
Technology support is not much required as all the records will be maintained in excel sheet. In future the company will purchase a software for all its stores that will help in maintaining the records of each store easily.