LOST LOST MONEY MONEY BETWEEN BETWEEN THE THE SOFA SOFA CUSHIONS CUSHIONS

TV’s missed revenue opportunities in today’s multi-screen viewing environment

65%
Broadcasters and media organizations are leaving money on the table

Say image and audio quality is the strongest driver of TV audience engagement, whether it’s on a TV, PC, tablet or other device

HOW MUCH WOULD YOU PAY?
of existing content could be monetized if providers were to use the proper metadata strategy

33%

of consumers are willing to pay for old episodes of their favorite shows

37%

CATCH ALL THE ACTION…
Second screens create opportunity – especially during mass media events such as sports programming were simultaneously using PCs, tablets or smartphones to gain access to related information, while watching the Olympics on TV

TUNE IN NEXT TIME…
Viewers are finding new ways to discover new content, but they’re not abandoning tried and true TV viewing habits
Media industry executives believe that over the next four years, online consumption of broadcast content will increase 10-fold (from 3% to 30%)

63% 91%

Ways viewers are discovering new shows

of broadcast and studio executives believe multi-screen delivery is a key growth driver for the industry

6% < 4%

20% 17% recommendations by friends
social media news and video websites

trailers shown on TV channel surfing

39%

14%

of consumers are testing new shows online or on tablets or smartphones

30%

return to appointmentbased viewing, once becoming fans

AND NOW FOR THE EXCITING CONCLUSION…
Quality content reigns A multi-platform strategy can drive appointmentbased viewing There’s value in the archive with the right approach Meeting viewer expectations for personalized TV requires fast collaboration

AVID.COM

Avid creates the digital audio and video technology that creative professionals use to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, and television shows, to live concert tours and news broadcasts. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools®, Interplay®, ISIS®, VENUE, Sibelius®, and System 5.
© 2013 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Avid, the Avid logo, Interplay, ISIS, Media Composer, Pro Tools, and Sibelius are registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. The name Interplay is used with the permission of Interplay Entertainment Corp. which bears no responsibility for the product. Oscar is a registered trademark and service mark of the Academy of Motion Pictures Arts and Sciences. Avid received an Oscar statuette for the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid Film Composer system for motion picture editing. All other trademarks contained herein are the property of their respective owners.

Sign up to vote on this title
UsefulNot useful