Debra Evans

Mill Valley, California Tel: 415-939-2097 Email: debraevansconsulting@gmail.com

MARKETING AND PROMOTION HIGHLIGHTS
As Marketing Coordinator and Editorial Assistant for New York Times best-selling author Debbie Ford and her global training institute for 2-1/2 years, wrote and edited all website content and marketing copy to promote seminars and training programs; assisted in the planning and production of seminars, residential training programs, teleclasses, and weekly radio shows; managed email marketing campaigns for the launch of three booksreaching over 1 million individuals per campaign and driving each book into the top ten ranking on Amazon.coms bestseller list. As National Director of Conference Programming for WholeLife Expo for 6-1/2 years, managed all aspects of large-scale, high-profile conferences, each drawing 3,000-6,000 people over three days and featuring more than 100 speakers per event. In that capacity, oversaw speaker-related publicity and marketing efforts for 39 conferences in 11 cities nationwide. Served as chief copywriter and copyeditor for all marketing copy and content for conference program guides (distributing 150,000 copies per event). Possess exceptional verbal and written communication skills, which have been instrumental in building enduring relationships in the event production and publishing industries. Marked by enthusiasm, professionalism, and dedication, have a proven track record of effectively managing multi-faceted production schedules, timelines, and relationships.

EXPERIENCE
Freelance Writer & Editor, Debra Evans Consulting, Mill Valley, CA (self-employed), 2008-Present Provide developmental editing, copyediting, ghostwriting, and coaching for non-fiction authors in the development and completion of their books, audio programs, and other products and services; provide copywriting services for websites and marketing collateral; have contributed to the writing and publication of 17 books over the past five years. Program Director, EHCCO, LLC, Half Moon Bay, CA (part-time), 2009-2011 Oversaw all event planning and execution of logistics for residential training retreats for healthcare professionals; managed email marketing campaigns; edited and managed monthly online newsletter; oversaw customer service communications. Note: EHCCO is an acronym for Emerging Healthcare Communities. Marketing Coordinator & Editorial Assistant for author Debbie Ford and The Ford Institute for Integrative Coaching, San Diego, CA, 2005-2008 Assisted in planning and implementing Ford Institute training courses (now The Ford Institute for Transformational Training) and Debbie Ford seminars and teleclasses; edited three of Ms. Fords recent books, Why Good People Do Bad Things (HarperOne, 200 8), The 21-Day Consciousness Cleanse (HarperOne, 2009), and Courage: Overcoming Fear and Igniting Self-Confidence (HarperOne, 2012); acted as managing editor of weekly online newsletter with distribution to 40,000+ subscribers; wrote and edited all marketing copy to promote seminars and training programs; wrote and edited all content for DebbieFord.com; edited two coaching program training manuals and workbooks for 14 seminars; developed program themes and production outlines for weekly radio show; co-created e-courses,

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teleseminars, and audio programs; managed email marketing campaigns for the launch of three books; and managed all communications for Debbie Ford, including coordination of her public speaking and publicity schedule. Speaker and Author Consultant, Debra Evans Consulting, Mill Valley, CA (self-employed), 2001-2005 Worked with speakers and authors to schedule and promote events, develop content, coordinate marketing efforts, and strengthen brand messaging. Provided writing and editing support for their websites, press kits, and other print collateral. Director of Conference Programming, WholeLife Expo, San Rafael, CA, 1995-2001 Managed 39 conferences in 11 major markets (Atlanta, Austin, Baltimore, Boston, Chicago, Dallas, Fort Lauderdale, Los Angeles, Portland, San Francisco, and San Jose); led the design, planning, and implementation of all aspects of the multi-platform conferences; managed speaker selection and contract negotiations, speaker travel arrangements, and meeting room set-up (including audio/visual equipment); trained and supervised more than 2,000 temporary paid and volunteer conference staff members for the combined events; coordinated speaker-related publicity and marketing efforts, guiding the efforts of separate PR firms and marketing directors in each city; served as chief copywriter and copyeditor for conference program guides and all marketing copy for website and print advertising. Bookstore Manager & Author Event Coordinator, WholeLife Expo, San Rafael, CA, 1988-1998 Managed all aspects of large-scale conference bookstores in multiple cities, including scheduling and managing multiple, concurrent book signings with best-selling authors; acted as lead book buyer; created systems for inventory tracking and post-event reconciliation; hired and trained all event bookstore staff.

EDUCATION & CERTIFICATIONS

Ford Institute for Integrative Coaching, San Diego, CA 2004-2005 Ford Institute for Integrative Coaching, San Diego, CA 2000-2001 Received certification in two distinct coaching methods College of Marin, Kentfield, CA 1992-1993 Coursework toward B.A., emphasis in English and psychology Front Range College, Boulder, CO 19 86-19 8 8 Coursework toward B.A., emphasis in English and psychology

SOFTWARE EXPERIENCE
Microsoft Word Excel Outlook FileMaker Pro