E-Business Assignment on

www.carwale.com

SUBMITTED TO:Ms. NISHI SHARMA (ASST PROFESSOR, IT)

SUBMITTED BY:NEERAJ JAIN Enroll no- 03815603912 COURSE:-MBA 2ND SEM Section-B

Table Of Contents
Sr.No 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Particular Introduction Mission Overview Business Model Revenue Model Customer Value Proposition Main Competitors Advantages Over Competitors Conclusion Appendix References Page No

INTRODUCTION

Consumer-to-consumer (C2C) is a process which involves business between consumers through a third party website. They are often described as Peer-toPeer. Generally, the third party charges a flat fee or commission. An online auction site is a very good example of C2C e-commerce website. Here a consumer posts an item for sale and other consumers bid to purchase it.

CarWale.com is a leading Indian automotive portal in the country. It specializes in the sale of both new and used cars and facilitates purchases through tieing-up with manufacturers, dealers, financiers and insurance firms

Carwale has been accepted as the market leader in its category from the beginning. It has been awarded with many prestigious awards including the PC World Web Award, Business Weeks Top 25 young entrepreneurs in Asia, Red Herring Asia Top 100 for best automotive website.

Automotive Exchange Pvt. Ltd. owns CarWale.com and Indias leading early stage venture capital firm Seedfund and top tier US venture fund Sierra Ventures backs this web portal.

CarWale is very rich in its contents. It offers around 400,000 pages of tipsadvices, road-tests, car research etc. The used car listings have been gradually increased from 500 in Oct05 to around 15,000 listings presently. Around 8000 used car value checks are performed everyday and in total it has served around 2 million so far.

WEBSITE HISTORY
CarWale was launched in October 2005 by Mohit, Gaurav, Tufail and Arun. Since then we have been credited with several initiatives for Indian car consumers.

In 2005, Site became the first website in India to consolidate used car inventory across dealers and present it to car buyers as an online marketplace.

In 2006, Site launched Indias first Used Car Price Guide. For the first time, a used car buyer or seller could see what was the actual market value of their vehicle, depending on the cars model, variant, age, condition, mileage, city and whether they were transacting with a dealer or an individual. Today, CarWales Used Car Price Guide stands as Indias most comprehensive and credible source of information on used car prices.

In 2007, Site launched Indias most comprehensive resource on car research, along with several tools and features such as Recommend-Me-A-Car, compare cars, owner reviews, and one of our most popular features on-road prices. Site offer on-road prices of all cars available in India for 200 cities and towns.

In 2009, Site started a unique model of offering free car consultation to car buyers across India. Site also helped them with dealer quotations and test drives at their doorstep. Site also brought together loan processing and insurance options so a buyer could actually get the best available car price, the cheapest loan and the lowest insurance quote In 2010, Site became Indias single largest source of car sales. A small but precious achievement for us. Site also became Indias first car website to have its own full-fledged editorial team, complete with industry-class equipment to test cars to their limit and publish our own expert reviews.

MISSION

Our mission is to bring joy and delight into car buying and ownership. To achieve this goal, we aim to empower Indian consumers to make informed car buying and ownership decisions with exhaustive and un-biased information on cars through our expert reviews, owner reviews, detailed specifications and comparisons. We understand that a car is by and large the second-most expensive asset a consumer associates his lifestyle with.

OVERVIEW
Industry: Consumer Internet Sub-Industry: Content / Information Ownership: Subsidiary Parent Company: Automotive Exchange Private Limited

Headquarters: Navi Mumbai Status: Operating Company Size: 102 employees

Inception : 2003 Estimate Visits Per Day : 15,035

Estimate Value : $341,605 USD and makes $483 USD a day

BUSINESS MODEL

CarWale.com follows a simple business model of bringing buyers and sellers together on a common platform and charging a commission for the business between them. The business model of CarWale.com has become more professional over time, providing a platform not only for consumers, but also for businesses.

REVENUE MODEL
In online consumer to consumer (C2C) business model, the website may charge the consumer for exhibiting his product or might charge a commission when a transaction is made. CarWale.com is continuously expanding its business to its users and customer base through its very effective sales force and through its alliances. CarWale.com generates its revenues from its portal by giving satisfactory services to its customers. It has served nearly millions of people through its web portal. There is a heavy traffic on CarWale.com (shown in figure 1 in Appendix). Nearly 151,395 people visit the site per day which in turn generates daily revenue of $483 USD. CarWale.coms overall value is approximately $341,605 USD. There are many ways of earning profits besides charging a commission on sale of every used car. A heavy amount of money is generated from the advertisement displayed on the website. CarWale.com also deals in selling of various new and old car accessories which adds on the source of generating revenue. It also deals in selling of insurance, audio systems, seat covers, alloy wheels, navigation systems, lighting devices, after sales services and many more. All of these add up for the generation of revenue.

CUSTOMER VALUE PROPOSITION:Customer value proposition of CarWale.com is generating the revenue with local commerce and also within the community, user- generated content and also focus on social media according to Mr. Mohit Dubey, founder CEO of CarWale. Around 50,000 recommendations have been given by CarWale.com. This is because CarWale gives impartial recommendations for the car buyers. CarWale.com offers a variety of used cars on its portal. The figure is around four thousand. In order to avoid fake sellers on its portal CarWale charges a fee of Rs. 500 for listing a used car. It has launched a classified magazine for used cars in Mumbai, Bangalore and New Delhi. Some of the benefits of customer value proposition are:

It helps in convincing a customer to buy a product. It differentiates the product from competitors. Helps in promotion of the product by understanding customer needs. Helps to keep the company staff to remain focused and clear about the company goals and objective. And also sharpens the marketing.

MAIN COMPETITORS

www.carsalesindia.com

www.cartradeindia.com

www.automartindia.com

www.carazoo.com

www.autonagar.com

ADVANTAGES OVER OTHER COMPETITORS

The recommendations given by CarWale are generally impartial or unbiased. Around 50,000 recommendations have been given by CarWale to its customers. It provides sophisticated tools and information for buying and selling used cars as well as new cars.

Its car buying and selling tips and information, information about institutions providing finance and insurance for automobiles are really appreciable. Seedfund acquires 30% stake in CarWale.com. Seedfund, a $10-million fund recently launched in India, has made its first investment by taking a 30 per cent stake in Automotive Exchange. AE owns car portal CarWale.com that lists over 10,000 cars from 200 cities in India.

CarWale.com conducts various workshops form time to time that educate car owners about the basics of car care that they can do themselves to keep their car running trouble-free.

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CONCULSION

CarWale.com has a very bright future in the coming years. Its the best car portal site in its category. It is a complete platform in which a consumer can get information on cars and there related accessories like music systems, wheel covers, air fresheners, body covers, alloy wheels, navigation systems and many more. The comparison between different cars clearly differentiates the cars on the basis of technical specifications and features which help the customers in choosing the car of their choice. The unbiased recommendations given by CarWale.com have helped many of the customers in choosing the best suitable car for them. CarWale.com improves the relationship between its customers by accepting the positive feedback given by them. Any complaint or suggestions given by the customers are seriously looked in as they believe most of the innovation comes from the customers itself.

APPENDIX

Traffic Graph:

Screenshot:

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References
www.carwale.com www.wikipedia.org www.venturebeatprofiles.com www.alexa.com www.dare.co.in www.scribd.com www.ndtvauto.carwale.com