Worksheet 1: Who Are Our Evangelists?

Persona 1

Persona 2

Persona 3

Persona 4

Who are our present & potential evangelists?

Who do they talk to?

What else do they talk about?

What are their triggers to talk?

Why do we want them to talk about us?

Worksheet 2: Why Will Our Evangelists Talk About Us?

Our unique product

Our personal support

Our mind-blowing TVC

Their own lifestyle

Their own interest

Our shared cause

Worksheet 3: How Can We Organize & Energize Our Evangelists?

Consumer generated content (contests etc.)

Conversations (blog etc.)

Collective intelligence (ideation platform etc.)

Collaboration (support forum etc.)

Worksheet 4: How Can We Help Our Evangelists Spread the Word?

Facebook strategy

LinkedIn strategy

Twitter strategy

Worksheet 5: How Can We Measure the Success of Our Strategy? Social media analytics (+ive mentions etc.)

Web analytics (registrations etc.)

Business analytics (leads & conversions etc.)