Competitive Intelligence In

A Web 2.0 (Social Network)

Environment
May 2009

www.intelegia.com
www.twitter.com/citweetz
Introduction

•The Impact of Web 2.0 on Competitive

Intelligence Research
•Latest Numbers on Web 2.0 Usage
•Case Examples
•Search Tools We Recommend
•Things To Remember

2 © Intelegia, 2009
The Impact of Web 2.0 on Competitive
Intelligence Research
A) The Web 2.0 (or social networks) provides access
to user-driven content in various formats
B) The Web 2.0 contains content that is not indexed
by major search tools
C) The Web 2.0 has become an integral part of
online branding strategies of many companies
D) The Web 2.0 calls for new research
methodologies to find information efficiently

3 © Intelegia, 2009
Latest Numbers on Web 2.0 Usage

• 25% of the small businesses plan to increase

their spending on online social network
marketing in 2009, according to a survey
conducted in December 2008 by Ad-ology
Research.
• According to Nielson Online, the top five online
social networks in the US were 1. Facebook, 2.
MySpace, 3. Classmates, 4. LinkedIn, 5. Reunion
(January 2009)
• Demographics can vary by network (ie, Facebook
users are 63% female and 36% male, LinkedIn
users are 38% female and 61% male) (May
2009)

4 © Intelegia, 2009
Case Example #1: Facebook Groups
• An extension of Usenet &
Discussion board of the
past
• An information source to
capture feedback on a
company and its products
and services

Bell Canada Sucks Facebook

Group
Discussion Board

5 © Intelegia, 2009
Case Example #2: LinkedIn Company
Profiles
• In-depth information on
companies including
human resource details
• A key tool to use while
profiling management
personnel

Bombardier Transportation
Company Profile on LinkedIn

6 © Intelegia, 2009
Case Example #3: Dell Computer on
Twitter
• Track company’s
marketing or
communications strategies
• Track “Who” is following
the company’s Twitter
page

Dell Computer’s
DellSmBizOffers Twitter Page

7 © Intelegia, 2009
Search Tools We Recommend

Try out:
For Discussions: For Photos & Videos:
Omgili - http://www.omgili.com/ Pixsy - http://www.pixsy.com/
Riya - http://www.riya.com/
vdoogle - http://vdoogle.com/

For Tweet Searching

Search Twitter -
http://search.twitter.com/
Twitscoop - http://www.twitscoop.com/
Twazzup - http://www.twazzup.com/
Tweefind - http://www.tweefind.com/

8 © Intelegia, 2009
Tips To Remember

• Content on the entire web is increasing at an

alarming rate
• Actionable intelligence can be found in user
generation content
• Establishing proven research methodologies
is the key to efficient competitive intelligence
research
• Anyways keep track of new online social
networks and the implications on competitive
intelligence research
For more tips, read the Tools For Thought blog
at
http://intelegia.com/mediacenter/tools_for_though
9 © Intelegia, 2009
About Intelegia

Intelegia, a subsidiary of E&B DATA, is a company that

strives to assist individuals in understanding the
changes in the business environment through internet
intelligence. Via training, consulting and publications,
Intelegia aims to provide the best approaches and tools
to obtain the best information and utilize decision-
making frameworks.
For training solutions to improve your competitive
intelligence researching and analysis skills, contact
Isabelle Poirier at +1 (514) 276-1700 Ext. 104 .

10 © Intelegia, 2009