INTERNAL ANALYSIS OF ESSAR STEEL LTD.

ABOUT ESSAR STEEL LTD.

ESSAR began as a construction company in 1969 and has diversified into manufacturing, services and retail over the years since then.

ESSAR STEEL is a global steel producer with a footprint in India, Canada, USA, the Middle East and Asia. It has an annual capacity of 14 million tonnes, and aims to achieve a global capacity of 20-25 million tonnes.
ESSAR STEEL is one of India's largest exporters of flat products, exporting to the highly demanding US and European markets, and to the growing markets of South East Asia and the Middle East.

Vision

We will be a respected global entrepreneur, through the power of Positive Action. We are committed to innovative growth through our personal passion, reinforced by a professional mind-set, creating value for all those we touch.

Mission

CORE VALUES

Maintain integrity at all times Satisfy internal and external customers Facilitate all-round excellence Promote quality Continuously innovate and create Explore growth opportunities in new technologies Constantly focus on cost reduction

STRENGTHS

Product innovation - High profile R&D

Better supply chain management (location) Acquisition of ore mines in Africa, Indonesia etc. Pioneer in ship-building Customization, cost optimization. Better work culture Diversification through acquisition of minor steel companies around the world Diversified product line Ensuring returns to shareholders Control over raw materials

WEAKNESS

CSR activities below par as compared to the competitors. (TATA STEEL) No stronghold on employee attrition Market share very less compared to competitors. (TATA STEEL) Do not have a concrete brand value Operational efficiency are not as good as international leaders

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