Professional Documents
Culture Documents
About Dabur
Established in 1884 : 125 Years of Trust & Excellence World leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products Consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods Distribution network, covering over 2.8 million retail outlets Available in over 60 countries across the globe 19 world class manufacturing plants catering to needs of diverse markets Indias leading FMCG Companies with Revenues of over Rs 6,146 Crore & Market Capitalisation of US $5 Billion Dabur's overseas revenue today accounts for over 30% of the total turnover
Milestones
1884 - Established by Dr. S K Burman at Kolkata 1896 - First production unit established at Garhia
1919 - First R&D unit established 1936 - Dabur (Dr. S K Burman) Pvt. Ltd. Incorporated 1940 - Personal care through Ayurveda 1957 - Computerisation of operations initiated
1970 - Entered Oral Care & Digestives segment
Personal Care
Foods
Hair Care
Skin Care
Digestives
Oral Care
Health Supplement
Foods
Integrated activities
SWOT Ananlysis
Weakness
Profitability is uneven across product line Low penetration in rural areas in food, Health supplement and home care categories. Dabur R & D work is low and insignificant, which is a major weakness in FMCG as it constantly creating new products.
Opportunities
5 poters model
Acquistions
Internal Enviornmnent
VIRU Analysis