You are on page 1of 1

Washington, DCs Sector Analysis a view of the best and worst performing industry sectors across the 15 characteristics

s in the DC TradeMarks Model

BOTTOM RATED SECTOR


Transportation & Travel Transportation & Travel Transportation & Travel Transportation & Travel Transportation & Travel Energy & Extraction Transportation & Travel Transportation & Travel

MEAN SCORE
6.07 5.80 5.94 5.87 5.56 5.71

CHARACTERISTIC
Lobbying Multilateral Impact Local Impact Membership Mobilization Coalition Building Bipartisanship

MEAN SCORE
7.04 6.59 6.51 6.50 6.40 6.30 6.66 6.48 6.34 6.03 6.65 6.40 5.81 6.01 6.36

TOP RATED SECTOR


Healthcare Healthcare Professional Societies Healthcare Healthcare Telecommunications Professional Societies Telecommunications

6.00 Industry Reputation Steward 5.56 5.53 5.45 5.41 5.84 5.36 5.33 5.50
Events Media Relations Grassroots Social Media Unified Voice Member Representation Self-Regulation Information Resource

Transportation & Travel Transportation & Travel Transportation & Travel Retail/General Business Manufacturing Manufacturing Transportation & Travel

Professional Societies Healthcare Telecommunications Healthcare Healthcare Manufacturing Professional Societies

Characteristics are listed in order of impact, according to our survey. Copyright 2013 APCO Worldwide, Inc. trademarks.apcoworldwide.com