Professional Documents
Culture Documents
Questions
What media are much reliable for you? Television Radio News paper Social media / Internet What are you most concerned about these days? Anti-Corporral Punishment Bill Fiba Asia Championship Weather updates Removal of Pork Barrel
Agenda-Setting Theory
describes a very powerful influence of the media the ability to tell us what issues are important
Kind of Agendas
Media Agenda Public Agenda (Maxwell McCombs and Donald Shaw)
MEDIA agenda Emphasis placed on issues by the media (degree) PUBLIC agenda Audiences own judgments about the salience and importance of different issues POLICY agenda The hierarchy of issues that governments and other policy makers act on
Limitations
Recent studies suggest that personal variables can mitigate the effects of media agenda setting on individual audience members. Those viewers who do not find the media (or a particular media outlet or source) credible are less likely to have their agendas set by the media.
Sources:
http://www.utwente.nl/cw/theorieenoverzich t/Alphabetic%20list%20of%20theories/ Encyclopedia of Communication Theory/ E. Littlejohn & K. Foss