ACKNOWLEDGEMENT

I take this opportunity to express my sincere thanks to everyone who has directly or indirectly helped me in completing my summer project successfully. I would like to thanks Hager Group for giving me an opportunity to work on thisproject in this reputed organization. The 60 days spend with Hager Group has been real fruitful experience. I am very thankful to Mr. Tejas Doshi (Area Manager ), Hager Group who has provide me with such a wonderful opportunity to gain practical experience by working on a project for this organization . I thank our SIP Mentor Mr. Purshottam Patil for helping me completing the project successfully. Last but not the least I would also like to express my gratitude to Hagers employees. All of my friends who helped me a lot through-out this project.

Deepak R Gorad NCRDS Sterling institute of management & studies Batch 2012-2014.

EXECUTIVE SUMMARY

The SIP project was carried out by me under Hager Group in MUMBAI. This research shows that companies today are not only customer centric but also proactive to importance of Channel Satisfaction. Since my purpose of the study is to deeply understand on how organization maintain & develop channel distribution , I have tried to gain as much as information as possible. My research is primarily descriptive & as well as decision making also since projects aim is EXPLORING & DEVELOPING DISTRIBUTION CHANNEL IN NAVI MUMBAI . So my intension in this PROJECT is to identifying distributor & how companies strategically maintain Channel Satisfaction and companies benefit from this loyalty and create competitive advantage. I got the opportunity to complete my summer internship program in Hager Group a leading MNC in this sector and being part of training team as marketing student and thus it has been a great learning experience.