Name:Occupation:Gender:Male Age:18-28 28-38 38-48 >48 Female

Monthly Family Income:<10,000 10,000-30,000 >30,000

Q) Where do you shop from? Pantaloons Big Bazaar Shoppers Stop West Side Spencers Others

Q) How often do you visit a mall for shopping? Once a week Once a month Occasionally Twice a week Twice a month Never

Q) Do you look around for different variety of brands while shopping? Yes No Q) In the category of apparels, if John Millers of Pantaloons and Peter England are placed before you, which one would you consider purchasing, keeping in mind all features same except John Millers priced lower? John Millers Peter England Q) What is more important for will making a decision for purchase of garment? Design Quality Variety Price

Q) In category of Electronics, if a Croma TV and an Onida TV is placed before you, which one would you consider purchasing, keeping in mind all features same except Croma priced lower? Croma Onida

Q) Why do you prefer a private label over a national brand and vice versa in the category of electronics? Quality assurance Service Low price Brand Loyal Q) In the category of food, if Tasty Treat Tomato ketchup of Big Bazar and Maggi Tomato ketchup is placed before you, which one would you consider purchasing, keeping in mind features like quantity same except Tasty Treat priced lower? Tasty Treat Tomato ketchup Maggi Tomato ketchup Q) Why do you prefer a private label over a national brand and vice versa in the category of food? Safety Low Price Tasty Brand Q) How do you define a private label brand to be? Low quality Value for money Branded

Q) Will you switch brand for lesser price? Yes No Q) How do you rate yourself as: Brand Loyal Brand Switcher