Traffic report

May 1, 2013- May 30, 2013

weekly traffic
5000 4000 3000 2000 1000
4045 3053 3055

Monthly Traffic View

25,000 20,000 15,000 10,000 5,000 0
17,656 19,555 15,751

2721

2721

February week 1 Week 2 Week 3 Week 4

March

April

May

0
60,000 Complete Data Partial Data

Quarterly Traffic View

53,117 36,605 42,668

40,000
20,000 0

18,472

Q3-2012

Q4-2012

Q1-2013

Q2-2013

Website performance report-bounce

Overall website bounce rate
36.4%36.3% 32.8% 30.9% 26.5% 24.9%

Monthly top bounce contributing pages (from top 50 pages)

35 30 25 20 15 10 5 0 November December January February March April May

Average bounce rate

Monthly top bounce contributing pages (from top 50 pages)

Website performance: site grades

Site Score 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Yslow Score 86% 75% 82% 65% 81% 65% 83% 65%

80%
65%

81% 71%

73% 67%

67% 65%

64% 62%

64% 63%

64%

64%

64% 60%

1-Apr-12 1-May-12 1-Jun-12

1-Jul-12 1-Aug-12 1-Sep-12 1-Oct-12 1-Nov-12 1-Dec-12 1-Jan-13 1-Feb-13 1-Mar-13 1-Apr-13

9.00 8.00 7.00 6.00 5.00 4.00 3.00 2.00 1.00 -

Load Time
8.00 5.94

Load Time

5.45 4.54 3.43 3.31 3.16 3.64 4.68

4.92

4.39

4.60

4.19

1-Apr-12 1-May-12 1-Jun-12

1-Jul-12 1-Aug-12 1-Sep-12 1-Oct-12 1-Nov-12 1-Dec-12 1-Jan-13 1-Feb-13 1-Mar-13 1-Apr-13

Website performance: uptime/downtime analysis (11-04-2013 to 18-04-2013)

Usability analysis and recommendations

Heat Map Analytics - Home

May 9- May 15, 2013

Heat Map Analytics - Bangalore

May 9- May 15, 2013

Heat Map Analytics - Chennai

May 9- May 15, 2013

Heat Map Analytics - Mumbai

May 9- May 15, 2013

Heat Map Analytics - NCR

May 9- May 15, 2013

Website Observations & Suggestions

Hyperlink Call & My home numbers
Call icons are right above the logo, theres a greater chance of click through rate. We should hyperlink them to enquiry form page

Pricing tag running scroller on the home page

Running scroller of a price tag next to the home page logo will get the users interested in the low prices that VBHC offers , this way the time on site and registration enquiries will improve

Call for action for the home page sliders/tabs

Enquiry form button for the sliders with better usability features

Choose your home page

Choose your home grids for new cities

Landing page champions

Content Drill Down

May 9- May 15, 2013

Top landing page breakup ---------->