K. J.

SOMAIYA COLLEGE OF ARTS AND COMMERCE

NAME : PRAVIN D. SHIVLE CLASS: TYBBI DIV : B / ROLL NO: 96 SUB : Marketing in Banking and Insurance TOPIC: 7ps BANK OF MAHARASHTRA

7ps OF BANK OF MAHARASHTRA

1. 2. 3. 4. 5. 6. 7. PRODUCT PRICE PLACE PROMOTION PEOPLE PROCESS PHYSICAL EVIDENCE

INTRODUCTION

Bank of Maharashtra is a major bank of Maharashtra, India, registered on 16 September 1935 with an authorised capital of 1 million. It commenced business on 8 February 1936. Known as a common man's bank since its inception, the bank's initial financial assistance to small units has given birth to many of today's industrial houses. After nationalisation in 1969, the bank expanded rapidly. The Bank has the largest network of branches by any Public sector bank in the state of Maharashtra. The Bank was founded by a group of visionaries led by the late V. G. Kale and the late D. K. Sathe and registered as a Banking Company on 16 September 1935 at Pune. Today, Bank of Maharashtra has over 15 million customers across the length and breadth of the country served through 1711 branches in 28 states and 2 union territories.

PRODUCTS:-

Mahabank Gold Coin Mahabank Swarna RD Scheme Distribution of Mutual Funds Western Union Money Transfer facitity Capital Market Application (ASBA) ASBA PLUS Executors and Trustee Services Mahabill Pay RTGS/NEFT MAHAeTRADE (On line Share Trading Facility) Mahabank Swasthya Yojna Maha Suraksha Yojana Maha Griha Suraksha New Pension Scheme Govt Business Door Step Banking

PRICING
Interest Rates Base Rate : 10.00% ( With effect from 15. 07. 2013 ) BPLR : 15.00% ( With effect from 01. 10. 2011 )

Loan Interest Rates Upto 1 Cr. =Floating Base Rate (10.00%) Above 1 Cr.= Floating Base Rate + 0.50% (10.50%) For Repairs and Renovations: BR + 1.25%(11.25%)
Interest will be charged on daily basis with Monthly Rests.

PROMOTION Promotion of any brand is very necessary; this helps the marketer as well as customer to understand each other well.

PLACE