2 OBTAINER

OBTAINER 3
EDITOR´S NOTE

Good Morning!
Hey, one or other reader will think – what kind of greeting is that? I you think that, then one thing is
certain. You are not a networker for DXN, the company that managed to get on our front page this time.
Within the “empire” that this Malaysian company has built up under the over the last 15 years under the
leadership of founder Dato’ Dr. Lim Siow Jin, the greeting “Good Morning” is sort of the standard greet-
ing which is not just used in e-mail correspondence but also as a personal greeting. In view of the impres-
sive list of altogether 123 countries where partners of DXN are active meanwhile every colleague can in
fact assume that somewhere in the huge DXN empire it actually is early morning... but perhaps there is a
completely different reason for this in-company greeting?

To be honest, I do not know. But I do know that the German proverb “Different countries, different cus-
toms (more or less “When in Rome do as the Romans do”) illuminates that aspect of our magazine which
makes OBTAINER WORLDWIDE so fascinating – for us as journalists and editors as well as for you as
readers. In the course of the few months since OBTAINER ONLINE, which primarily observed the Euro-
pean market, became a multilingual publication depicting the global relations, I personally have learned a
great deal – and all my colleagues in the editorial team confirm this experience. The international expan-
sion of MLM has suddenly become a face, or more precisely, many faces! And for all of that we have to
thank our founder Michael Sander.

That the opportunity to build up an “international business” is among the tempting prospects that the
large MLM companies can offer is surely undisputed. But for the majority of networkers in the past this
opportunity remained more a pipe dream than a reality because often concrete images and examples were
lacking. “Whatever the human spirit can imagine it can also bring into being” as a well-known maxim in
success literature – and this statement is certainly absolutely right: In the last few weeks I personally have
been able to experience that pictures of MLM presentations in which several hundred Arabs took part –
all of them wearing the keffiyeh, the classical Arab headdress – gave me for the first time the feeling that
network marketing in these countries is “real” and not just a fairy tale from “A Thousand and One Nights”!

4 OBTAINER
 EDITOR´S NOTE

Also pictures from the Philippines, where the distributors from the subject of our cover story filled a whole
football stadium for the anniversary convention really impressed me. I have already participated in a
whole series of large MLM events, but for the first time these pictures and the many personal travelogues
from our publisher have made clear to me what potential our industry really has to offer.

I am quite certain that is such pictures that also allow the idea of and “international organization” to take
concrete form in the heads of our readers for the first time – and so drive them to make them into a real-
ity! Because the idea that today an “international business” can be built with the aid of the Internet from
your own home and conducted without any personal contact – that should probably only succeed very
seldom and belongs more in the realm of the imagination. This fits in with the experience of our columnist
Daniela Szasz, who in the past has several times built up international distribution structures. From her
wealth of experience you can also profit by taking the tips of this top-class networker to heart – she has
compiled them for you under the title “MLM goes international.”

If therefore you are filled with the “burning desire” to build up an international distribution organization
yourself the OBTAINER WORLDWIDE is indispensable adviser at your side. In the coming issues we will
illuminate the various aspects of such a task, such as, for example, the various rules of etiquette and man-
ners in the various countries of the globe.

In addition, we will, of course, present a great range of companies, explain their products and marketing
plans and portray their distributors. So, for example, you will find in this issue an interesting report on
why ethereal oils promote a happy life, you can learn why it is also important to take unpopular decisions
and to leave the beaten path – and much more. We report how innovations can help to find the way out
of the economic crisis and in the fight against climate change, we have an interview with Fred Stege, the
boss of Vemma in Europe and Africa, we reveal an insider tip for a “vacation of a different kind” and we
introduce the companies “Jus International” and “Watergroup International.”

All in all this is therefore again an issue that unites international flair with facts from the business world
and promises you a few hours of enjoyable reading on the highest journalistic level. For me it is therefore
a great joy and an even greater honor to be able to greet up to 200,000,000 new readers at this point –
even if, to be absolutely correct, I should probably write “potential readers.” Because this issue is the first
that will not only be translated into English but also into “Bahasa Indonesia,” the language that is spoken
in the Malay and Indonesian region. According to Wikipedia, “almost 100% of Indonesia‘s 240 million
inhabitants speak the language and it is one of most widely spoken languages in the world.” Therefore at
this point I greet all our new readers with a hearty “Salaam!”

Yet another reason why OBTAINER is the ideal medium to accompany and support your international
expansion. Because in times of economic crisis and swine flu the motto of our magazine is all the more
important:

Stay strong!
Tetap Kuat!

Yours,
Tomas Klünner,
Editor-in-chief

OBTAINER 5
OBTAINER 7
8 OBTAINER
INSIGHT

OBTAINER 9
 INSIGHT

10 OBTAINER
 INSIGHT

I
t was in 1983 that Dr. Lim Siow Jin, the founder and
CEO of DXN, started to take an interest in the Gano-
derma mushroom and it’s effects on human health. His
studies lasted more than 10 years and led to astonish-
ing results which scientifically confirmed what people in Asia
have already known for centuries: the red mushroom is good
for our health. But Dr. Lim Siow Jin, who earned his doctor-
ate at the renowned Indian Institute of Technology, was able
to make this general knowledge in some respects more spe-
cific. He discovered that from the Ganoderma family, which
includes over 300 different mushroom species, six in all have
a particular therapeutic value. On the basis of his studies he
developed “Ganotherapy,” a holistic approach from comple-
mentary medicine that explains why and how the Ganoderma
mushroom supports the body and helps the immune system
to overcome health problems relying on its own resources.
which they call “lingzhi,” the highest significance in their tra-
dition medicine, since the name “ling zhi” translated means
“divine herb that energizes the chi or life force.” And in Japan,
where the red mushroom is called “reishi,” the name stands
for “ancient goddess of health, life and eternal youth.”
In the course of his studies Dr. Lim Siow Jin found out that
the Ganoderma mushroom has adaptogenetic properties
which act directly on the cells of the human organism. These
strengthen the cell membranes and so absorption of environ-
mental toxins. In addition during its growth the Ganoderma
mushroom absorbs oxygen and gives off carbon dioxide. This
leads to the fact that
through the con-
sumption of

For among the over 300 active elements contained in these

mushrooms there are five that are very active therapeu-
tically and working together synergistically they can
correct cell imbalances, detoxify the body and
strengthen the immune system. These five
substances exist together in nature only in
the red mushrooms. This makes it highly
probably that precisely here can be
found the reason for the numerous
“wonders” that have been reported
again and again during the his-
tory of the mushroom for the last
2,000 years. For this reason the
Chinese gave the mushroom,

OBTAINER 11
 Ganoderma a large amount of additional oxygen ends up in
the human body. A further reason why the mushroom is also
described as “health manna” and “the greatest gift of nature.”

But a gift nature is not normally very extravagant with. There-

fore the Ganoderma mushroom was formerly very precious
since it was only very rarely to be found in the forests. The
reason for this is that the overwhelming share of the spores it
produces are what are called “dormant reproductive cells” and
without the aid of modern technology only minuscule propor-
tion lead to new mushrooms. Only through research was it
possible successfully to activate these spores so that today

12 OBTAINER

every single Ganoderma mushroom can produce millions of
offspring. Through this process the demand of any number of
people throughout the world can in the meantime be covered.
For this DXN uses the tissue culture method, which allows an
exact reproduction of the mother plants.
This happens at the DXN Lingzhi Farm in Malaysia, where
the mushrooms are cultivated on over 70 hectares under the
strictest quality controls. Here it is a matter of 100% organic
farming with absolutely no use of artificial fertilizers, insecti-
cides hormones of similar substances. The whole process is
strictly certified in accordance with ISO standards and so cor-
INSIGHT
responds to the highest international quality requirements.
Also the subsequent processing of the mushrooms is carried
out gently so that the precious contents are preserved.. First
the water is removed from the mushrooms through dehydra-
tion, through which 5 kilograms of fresh mushrooms become
one kilogram of dried mushrooms. Subsequently these dried
mushrooms are freed of fibers that are of little therapeutic
value using a special process developed by DXN.
This reduces 4 kilograms of dried mushrooms again to 1 ki-
logram, which corresponds to a total concentration of 20:1.
These are now activated with ultra-violet light – to increase
OBTAINER 13
 INSIGHT

the therapeutic effect again – and in the last step of the process they are ground into a fine micro-powder. This is how the
main products of DXN – Reishi Gano and Ganocelium – are produced. Reishi Gano consists of 90-day-old “fully grown”
mushrooms, while Ganocelium consists of 18-day-old mycelium, as the mesh of threads is called from which the mush-
rooms later develop. Both are powerful anti-oxidants which curb the damaging effect of “free radicals” and both regulate
the glucose content of the blood. In addition they energize the body by providing vitamins and minerals and counter hy-
peracidity. All in all Ganoderma promises nothing less than “longevity with lasting youthful vitality” – which is why its
triumphal march through the Asian and Arab worlds has long been unstoppable. But also in Australia, America, Africa
and Europe this promise will inspire people – that much can can be foreseen already.

The more so as DXN satisfied the wish of many people and has mixed the red mushroom into several drinks, which as
a result are not only healthier but also taste excellent. So there is now Lingzhi Coffee, Spica Tea and Cocozhi Drink-
ing Chocolate, which all contain the “magic mushroom.” But also body care products from soap through shampoo
and massage oil to toothpaste are finding very great favor with consumers thanks to the addition of Ganoderma. In
addition a contributory factor in many countries is also the fact that almost all DXN products carry a halal certificate.
This means that the products do not contain any substances forbidden by the Koran (pork, alcohol, etc.) and can
therefore also be used by religious Muslims. But it would burst the bounds of this article to describe
the whole range of products (from functional drinks such as Noni and Kiwi through jam, candy,
vinegar and spirulina algae to water and air filter systems) in detail; the more so a almost all
the products have unique selling points, which makes them particularly suitable for multi-
level marketing.

The decision to adopt this form of distribution, which Dato’ Dr. Lim Siow Jin
made in 1993, has proved to be a stroke of luck. The main reason that led
him to choose this method was the consideration that in this
way poor people can also use the product and through it they
are placed in a position where they can
achieve success in life. A clever
idea for which meanwhile

14 OBTAINER
INSIGHT

OBTAINER 15
16 OBTAINER

several million people are thanking him daily with their dili-
gence and commitment.
“From health to wealth” is the credo that DXN justifiably rep-
resents. And the “About Us” page of the DXN Internet pres-
ence carries – not without reason – the headline “From Zero
to Hero.” In this transformation the DXN remuneration plan
plays a decisive role. This marketing plan distinguishes itself
through its simplicity and also through the fact that in it there
is no downgrading from a status already achieved. For a small
registration fee you receive lifelong membership and the op-
portunity to participate in the “One World One Market” con-
cept. This means that you can be active with the same mem-
bership number all over the world and that you will receive
payment of the commissions from these in your registered
home country. The fact that payment of these bonuses has al-
ways been made punctually for the last 15 years is certainly
one reason for the high loyalty of DXN networkers to “their”
company.
“We know numerous stories of gardeners, fishermen and taxi
drivers who have become millionaires with DXN,” explains
Mr. Jijith NK, Regional Manager for South Asia, Middle East
& Africa in an interview with OBTAINER WW: “The key to
success is the knowledge on the products and in the system.
In addition, the ability to meet more and more people and to
speak to them. Most important, however, the belief that with
DXN you can succeed, because the products themselves are
through their uniqueness the best marketer.” To provide dis-
tributors with these necessary skills, DXN organizes seminars
INSIGHT
Photo on the left: At the Direct Selling Festival the
“Direct Selling Awards of the Middle East” were
presented for the first time and the most important
prize for „Outstanding Management“ went to DXN
and was accepted by Mr. Jijith NK (on the right)
.
and training sessions every month in all the countries where
the company is officially represented. As a rule these can be
attended by members and interested people free of charge.
In addition DXN also offers its members specific support and
motivation programs, including the annual “International
Travel Seminar Incentive” (ITSI), which is particular popular
as it combines learning with travel.
That this training bears fruit is shown by the success stories
achieved with the help of the DXN marketing plan. The first
stage of this plan is the “Star Agent.” 4,500 points are neces-
sary to achieve this first target. Whoever can show that they
have 6 Star Agents in various downlines becomes a “Star Dia-
mond.” In order to achieve the highest status, “Crown Ambas-
sador,” you require 20 Star Diamonds in various downlines.
Today DXN has thousands of Star Diamonds worldwide and
fewer than 10 Crown Ambassadors.
This status is still also the goal of Mohammad Fatemi Ghani,
who rose to the status “Executive Senior Crown Diamond” in
November 2008. He is one of the most successful DXN net-
workers in the Arab Emirates and a sought-after speaker,
trainer and motivator who has meanwhile conducted more
than a thousand seminars, training sessions and workshops on
the subjects wellness, business and personality development.
During the Direct Selling Festival in Dubai (see the report in
this issue) OBTAINER had the opportunity to speak with the
qualified aerospace technician, who now trains people every
day to manage their own companies in network marketing.
For a whole year Ghani attended the certification course at
OBTAINER 17
 Photos: DXN also offers its members specific support and
motivation programs, including the annual “International Travel
Seminar Incentive” (ITSI), which is particular popular as it
combines learning with travel.

the MLM University in the USA and among other things ac-
quired his advanced knowledge through contact with great
figures in MLM such as Tom Schreiter, Dr. Charles King, Tim
Sales, Michael Oliver et al. In discussion with OBTAINER he
explained frankly and openly: “The lifestyle I enjoy is some-
thing I have to thank DXN for. I can take trips to the wonders
of this world, I can make friends around the globe and, most
important, I can help people everywhere to achieve health and
prosperity.”

Ghani, who smilingly reports that “for 28 years he was an em-

ployee at JOB (Just Obey the Boss)” only achieved real suc-
cess and personal freedom through DXN – the father of fours
(two of whom are now active for DXN) admits candidly: “I
thank Allah for my success with all my heart,” reports Mo-
hammad Fatemi Ghani: “And, of course, Dr. Lim Siow Jin,
who made this beneficial product combined with a powerful
marketing plan available.” For Ghani the “secret of success”
lies in learning, the development of new resources and loyalty
to the company: “And, of course, in the to help others.”

In this respect DXN is exemplary not only as far as products

are concerned, but also terms of social responsibility in gen-
eral. For example, the Board of Directors of DXN has given it-
self strict rules with regard to the environment, communities

18 OBTAINER
 INSIGHT

Mohammad Fatemi Ghani -

success and personal freedom through
DXN

OBTAINER 19
 INSIGHT

20 OBTAINER

and jobs. For this reason, not only are the ecological regula-
tions abided by in all DXN factories, but are also far exceeded,
e.g. as regards the purification of liquid waste. In addition, the
communities where DXN has production plants receive sup-
port of many kinds – through donations, charity programs,
support for sporting activities, family days and much more.
The employees of the company regularly receive the oppor-
tunity for further education and training and great efforts are
undertaken to make all jobs as secure as possible. All this has
led to the fact that DXN has received numerous prizes in the
course of the years, among others the awards: “Top Innovative
Marketing Company of the Year” (2004), “Super Excellence
Master Award of Direct Sales” (2005), “Asia Pacific Interna-
tional Honesty Enterprise Award” (2006), to name just a few.
And also this year DXN achieved yet another award: At the Di-
rect Selling Festival the “Direct Selling Awards of the Middle
East” were presented for the first time and the most important
prize for „Outstanding Management“ went to DXN and was
INSIGHT
accepted by Mr. Jijith NK. OBTAINER Founder and CEO Mi-
chael Sander was very pleased to be able to congratulate Mr.
Jijith personally for this success and used the opportunity to
ask some questions about the future of MLM in general and
DXN specifically. The answer will echo the feelings of not only
DXN networkers:
“The future of multi level marketing is rosy – in particular in
view of job losses and financial decline! DXN is completely
equipped to expand to new countries and to offer still more
people the chance to have a good life. The network market-
ing industry is based on a movement of consumers, but these
must exercise caution in recognizing the right company. The
reputation of the industry was spoiled by a number of greedy
companies – and it is our responsibility to rectify the image of
the industry again by giving people useful advice about how to
recognize and avoid such companies.”
OBTAINER 21


on 16th May 2009 for Germany

®
NEWS

24 OBTAINER
OBTAINER 25
DXN is one of the largest Asian companies na, the Lingzhi, also known as Reishi. The Among other things, it has a blood pres-
with more than one million sales partners names Reishi or Ling Zhi (Ganoderma sure lowering, cholesterol-lowering and
in all parts of the world. The company was lucidum) mean „divine mushroom of im- antithrombotic effect, which has repeat-
founded by Dato’ Dr. Lim Siow Jin. mortality“. edly been confirmed scientifically.

Among many products of nature, the glob- This fungus has been used for healing DXN is exemplary in all countries, and
al multi-billion dollar company is mainly methods in China and Japan for over maintains to be the only company in the
focused on a special mushroom from Chi- 4000 years. Middle East, or in any country of the

26 OBTAINER
Emirates, to have a separate office and a
shop in which members of the DXN net-
work can pick up products at any time.
Therefore, it was a special honor for Ob-
tainer President and Founder, Michael
Sander, to be invited along to the “Cele-
bration Award” with other distinguished
guests from India and Saudi Arabia,
all of whom cut the Award-cake. More
about DXN, the Direct Selling Awards
and also on the successful Direct Selling
Festival in Dubai can be seen in this is-
sue No. 04/09.
OBTAINER - unique, global and always
there on the spot for you!
OBTAINER 27

American Idol´s Megan Joy Creates Program
So Fan-Mail Can Fund Single Parents
M
egan Joy, the 23 year-
old Utah native turned
American Idol sensa-
tion, is already proving
herself to be an on-stage favorite this
season. But for many, it’s her recent off-
stage performance that is truly winning
over America´s heart.
Known initially for her powerful, Amy
Winehouse-like jazzy vocals, it was
when Megan´s strong single-mother
status began to gain media attention
that she found a creative way to help
others in her situation - she turned her
incoming fan-mail into non-profit, cash
donations for struggling single-parents
like herself.
Megan recently began receiving hun-
dreds of support cards from members
of Utah based SendOutCards.com, a
company she and her family have been
closely involved with for years. Touched
by such an overwhelming response, Me-
gan shortly found herself on the phone
with the group helping to spearhead
a fund-raising effort for single parent
NEWS
programs like the national non-profit,
Parents Without Partners Inc.
Taking the company mantra literally,
„Changing Lives One Card at a Time,“
SendOutCards has rallied their network
of more than 60,000 card senders to
participate in the fund-raising activ-
ity. Set up under the non-profit „SOC
Gives“ division of the company, senders
are now able to donate on a one-time or
weekly basis for as long as they choose.
OBTAINER 29
Photo (from the left) Dan Gibbons, Dean Mannheimer (Mitte) - Distributor No. 1 at DubLi - and John Daly
T
he international com-
pany DubLi.com invit-
ed us to their first ever
E-Commerce confer-
ence in Scottsdale, Arizona (USA)
which took place on the 3rd and
4th April 2009. The number of
guests invited to attend the Hyatt
Regency were strictly limited to
a maximum of 1000. Within the
first few hours of registration on
the firms website, half of the tick-
ets were sold.
Therefore it was no surprise to anyone
that many people arrived to the event
without a ticket. Everyone wanted to
30 OBTAINER
learn more as, not only had DubLi
launched the brand in the USA, it is also
here that they announced fundamental
changes to their compensation plan. The
clear focus of the company is the attrac-
tion of new customers, primarily though
their new compensation plan.
In December 2008, DubLi along with
Jordin Sparks, held the first charity auc-
tion. Jordin Sparks won ‚American Idol‘
when she was just 17. The show ‚IDOLS‘,
founded by Simon Fuller (ex-spice girls
manager) is a massive hit across the
globe; for example in countries such as
in India, France, Malaysia, Singapore,
Poland, America, Brazil, New Zea-
land, Australia, South Africa, Canada
etc.! With 87 seasons in 35 countries,
‚IDOLS‘ is the most successful television
program in the world. A total of over 55
million people tuned in to watch the en-
tire season of the show in India. 15,4 mil-
lion people watched the final in March
2005. In Norway the Idols show received
the highest rating in the entire history of
the TV channel TV2, with a third of the
population tuning in for the final.
The Pan-Arabic Idols were cast from 5
countries (Lebanon, Egypt, Syria, Emir-
ates, Saudi Arabia and Kuweit) and the
show was broadcast to 22 Arab coun-
tries. The Unique-bid-Auction with Jor-

din Sparks ran from the 1st to the 26st
of December. The company is still in its
pre-launch phase in the USA, neverthe-
less 2000 customers took part in the
charity auction. DubLi donated 100% of
the credits and proceeds (a total of 5000
US Dollars) to the Sparks charities. In
January 2009 Michael Hansen, founder
of the company, presented Jordin Sparks
with the cheque in Phoenix, Arizona. The
Photo (on the right): Prof. Charles W. King from the
University of Illionois at Chicago
Photo down: American Idol winner Jordin Sparks with Michael Hansen, CEO
und Founder DubLi.com
NEWS
that have been effected by illness or fam-
ilies which are struggling to make ends
meat in these times of difficulty. During
the event, Jordin Sparks also took the
opportunity to preform her new hit song,
which has reached the top 50 in many
countries across the globe.
It was also the first public appearance
for Rik McCoy. The friendly Ameri-
can who has lived and worked in Asia
fan pack award, made up of a signed
American Idol t-shirt, CD‘s and a tour
book, is what Janette Moleff from
Spanish Fork in Utah won, for just
10,25 US Dollars. The proceeds of this
will be used to re-stock the shelves of
a relief agency in Phoenix, Arizona.
It will also be used to help families in
need i.e families in which certain fam-
ily members are unemployed, families
for many years has strengthened the
Executive Team of the company since
December 2008 and, is above all, re-
sponsible for the global expansion of the
company. Dean Mannheimer then once
again introduced the DubLi Charity
Contribution 2009. The company also
introduced, among other things, two
10,000 US$ debit cards, which will be
auctioned off on the ‚Unique-Bid-Auc-
tion‘. This year the proceeds will go to
‚Blessing In a Backpack‘ (http://www.
blessinginabackpack.com) – which is a
organization in the USA that looks af-
ter young children who haven‘t enough
food to survive.
All in all, it was a very successful event
and the success in the USA and in Scan-
OBTAINER 31
 NEWS

Photo above: Tom Ashlock and Dan Gibbons

Photo doen: CEO and Founder Michael Hansen

dinavia shows how the DubLi concept can be

successfully implemented. Although the com-
pany encountered a few setbacks with their re-
structuring in the German speaking countries
within Europe, they have managed, in the last 10
months alone, to strike up 6,000 new business
partners for DubLi. Some of the new business
partners have already made a high six and seven
digit monthly income a reality. Spurred on by
this success, Michael Hansen, founder and CEO
of the firm, revealed to us in a personal inter-
view that the global expansion of the firm will
continue this year. Along with the Polish and
Russian markets, in the second half of the 2009,
the Asian market will be on the company‘s main
agenda. There is only one direction for DubLi;
and thats up into the future.

OBTAINER 33
NEWS
Florange Finally Launched in Germany
With Exclusive Lingerie
Photo (from the left): Mrs. and Mr. Meurer Managing Director Florange GmbH),
leaders Roth and Aydin
T
he brand name Florange be-
longs to the Italian DeAgos-
tini group of companies, one
of the largest corporations
in Europe, which was founded in 1901
– in other words, more than a century
ago. In the world of ladies‘ lingerie the
firm is the company with the strongest
growth worldwide. The Florange brand
is part of the ATLAS Group, which has
its company headquarters in fashion
metropolis Paris. With various brands
of quality lingerie the operates from
Lausanne – in 15 markets and in 12
languages.
The German Florange GmbH has its
head office Ismaning near Munich and
Florange has also been in Germany
34 OBTAINER
since February 2009. By means of a
home party demonstration system the
woman of today can choose seductive
underwear in a comfortable and con-
genial atmosphere with comprehensive
advice without shopping stress at at-
tractive prices.
Florange party guests can try on the
samples in a completely relaxed man-
ner and compare notes. “Our trained
Florange consultants reveal to the cus-
tomers the secrets of beautiful under-
wear. A Florange lingerie consultation
is always something very special and
guarantees the highest competence and
quality. WE back it with our good repu-
tation!”, said the German CEO Michael
Meurer to OBTAINER.
In a campaign all over Germany the
company is introducing itself in numer-
ous German cities and invites inter-
ested ladies to an information session,
amongst others on the 27 April 2009
in Cologne and on 29 April 2009 in
Karlsruhe. If you want to find out more
about the company, then you should no
miss Issue No. 05/2009 of OBTAINER
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ginning of June.
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 NEWS

Herbalife Foundation Establishes

Second Program in Korea

T
he Herbalife Family
Foundation (HFF)
announced the establishment
of its 2nd Casa Herbalife
program in Korea at Child Fund. The
HFF grant will enable Child Fund to
provide healthier meals to orphans and
children being cared for by grandparents
living in poverty.

Child Fund is a Korean non-profit social

welfare organization founded in 1948
that runs 19 community welfare centers.
This is the 41st Casa Herbalife program
established worldwide. After this initial
grant, local Herbalife Independent
Distributors will continue to support
the program through volunteering and
fund-raising. In 2007, HFF established
a Casa Herbalife program at Sang Rok
Won in Seoul. The organization cares
for children, ages two to 18, who are
homeless or cannot live with their
families.

OBTAINER 37
NEWS
Two Years of KPM:
The Success Story Continues
Photo: Sales Director Patrick Klein (left) and Managing Director Dieter Kuhl
A
t nearly two years old, the
textile KPM network is still
in excellent condition. “An-
niversary actions” are be-
ing vigorously advertised to the public.
For two months long, there are kits and
anniversary activities in a concentrated
form.
In April, KPM started with an anni-
versary starting package for a fabulous
€22.22 net. There is a complete KPM-
Start Training package included within
this price. KPM offers all networkers
the opportunity to launch into one of
the largest textile growth markets: Indi-
vidual personal fashion. In the past 10
years this area has regularly produced
double-digit growth!
38 OBTAINER
The anniversary package of May puts materials testing and cutting through
many of the KPM quality products at the to part production and the huge KPM-
center. Fabrics, cuts and designer shirts bearing material, together with the KPM
at genuine jubilee prices are guaranteed Academy of the KPM-engine business.
by the KPM consultants for the growing
income. After two years of growth tar- The birthday child is celebrating his sec-
geting the body‘s own production facil- ond birthday, so the best of health in a
ity in Turkey, in 2009 KPM will see a period of healthy growth.
doubling of sales figures and, of course,
the incomes of KPM partners. The OBTAINER sends it congratula-
tions!
At the end of May, KPM will bring into
fashion a revolutionary distribution sys-
tem for KPM consultants in the market.
Dieter Kuhl, CEO of the company, cur-
rently withholds further information
about this. But he says proudly that the
planning for the logistics center of KPM
has fixed forms: product development,
 The Number 1 pure European company for
functional drinks which contain Mangostan and Goji

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Secure your chance!

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JÜRGEN FLIEGE:
TV-Discoverer of legendary Aloe Vera has now discovered
Mangostan. „It now reads: „Attention, Mangostan! The whole
world is talking about...“ from Fliege-TV 2008
Design by OBTAINER MEDIA
World Management Congress 2009
W
hile many other Ger-
man companies find
themselves develop-
ing into ‚problem chil-
dren‘, the opposite is actually the case
with PM-International. The German
company from Speyer has to be de-
scribed as THE model German compa-
ny within the direct marketing industry.
This impression was further strength-
ened with a visit to PM‘s World-Man-
agement-Congress which took place on
the 18.04.2009. Over 2,500 qualified
business partners from the company
were in attendance at the sell out event
which occurred in a hall in the Black
Forest in Karlsruhe.
PM international is made up of solid
values, a conservative financial policy
but above all it is based on consistency
and perseverance. However the com-
40 OBTAINER
pany still offers and maintains these
‚all‘ German virtues. PM-International
was boring, was stable but not really
‚sexy‘ – that was to be heard again and
again. The open criticism was made as
the company introduced a whole host
of new products and it is possible to say
with certainty that this was the start of a
new era for PM-International.
Although the invitation, sent by mail,
only reached the OBTAINER head-office
in Dubai a few days prior to the event,
Michael Sander thought nothing of it,
immediately hopped on the first plane
to Germany in order to be at the event.
A decision that paid off. In the morning
before the official opening ceremony a
symbolic ceremony took place for PM‘s
next big construction project, which is
the building of PM-International head-
quarters in Switzerland. That validated
what many participants had already
suspected: a real new beginning.
This time, Rolf Sorg, founder and CEO
of the company really intended on sur-
prising everyone. Even the top-leaders
of the company were like little children
waiting for Santa; while they waited in
anticipation to see what would be pre-
sented. As rumor had it, was going to
be a change in the company‘s branding,
and it turns out that this rumor was ac-
tually true. The absolute highlight of the
World-Management-Congress and at
the same time a historic milestone in the
history of the PM-International AG was
the presentation of the new branding.
All the business partners of the com-
pany, who had traveled across the world
to be present at the event, experienced
the ‚birth‘ of the family business from
Speyer for the second time, in the truest

sense of the words – with the presenta-
tion of the new branding of PM-Interna-
tional and the brand FitLine. Not only
will all the FitLine product packaging
be changed to a new premium design,
the FitLine logo itself will be optimized,
without loosing the integrity of the logo
which is quite popular on the market
and makes a good visual impact. The
characters within the FitLine logo will
now be presented in the colors red and
silver with the center slogan being “Re-
sultate erleben” (Eng. ‚Experience the
results‘).
The PM Company logo now supports
the clear statement “Simple. Successful”
(German: “Einfach. Erfolgreich”.) Also
their website will also sport the new cor-
porate design. In short, the entire exter-
nal appearance of PM-International has
been redesigned. Thus, the world fa-
mous premium quality FitLine products
can now hit the market with a bang.
A further highlight of the presentation
was the extended Weight Management
FitLine XXS-concept, which since its
launch onto the market at the start of
2009 has been met with exceptions of
great selling success. In addition to a
sophisticated online support program,
the ‘XXS-Coach‘, a DVD is now avail-
able to those who want to loose weight.
It includes exercising instructions with
NEWS
an accompanying book. Thus complying
with the holistic requirements of the Fit-
Line product.
The real surprise was the presentation
by Dr. Schmitt on the theme: “Water
is life – life is water.” In addition to the
premium FitLine products – so to speak
the personal spring for your home – an
exclusive FitLine drinking water puri-
fication system was introduced in four
steps. This appliance will guarantee Fit-
Line users, energetically clean, healthy
and chemically pure ‚spring water‘
through a high quality reverse osmosis
system with an activated carbon filter
function. PM-International is reacting
to the continuous problem of polluted
water in countries such as Germany,
Austria and also in others industrialized
countries and concern themselves with
the theme of making already highly spe-
cialized companies in direct marketing
aware: Water is life!
Finally, PM charity ambassador, Beate
Schmitt informed the consultants about
OBTAINER 41
NEWS

Photo: Daniela Szasz (lon the left) with her Team

42 OBTAINER

how the family company from Speyer
have been actively helping with various
charitable aid organizations. The chil-
dren in the Third World lie particularly
at the heart of the company, this is why
they have been working so closely with
the child relief agency World Vision.
A slogan was specifically created for this:
“PM Charity – a world for everyone”.
PM charity ambassador Beate Schmitt
also had the opportunity at the World-
Management-Congress to announce to
the numerous business partners the to-
tal budget for the “PM charity – a world
for everyone”:
In conjunction with World Vision PM
will provide € 50,000 for the building of
a well in Ghana in the Assin region and
will sponsor 70 more children in Peru
(Region Yauli). In total the company for
Speyer supports more than 400 chil-
dren worldwide. In 2009 the budget for
charitable projects lies at 250,000 Euro.
In addition the revenue made on the PM
charity poster will go towards a cam-
paign of the first aiders in Speyer, with
the motto “Help is strength” and will
fund the first aid book. Thus children in
the 3rd and 4th class of primary school
will learn what precautions to take at
the scene of an accident.
The awards to the worlds most success-
ful partners followed in the late evening.
Among others, Jarkko Kramsu from
Finland and Anthony Khung from Sin-
gapore (cf. OBTAINER WW, edition
02.2009) were honored. However the
emotional highlight of the event was
clearly the speech of the freshly hon-
ored silver president Daniela Claudia
Szasz. The friendly super woman, who
also regularly writes a column in the
OBTAINER, reached the global top 20
NEWS
of the company and did it quicker than
any other woman before her, therefore
setting a new record. She held a speech
in honor of four team partners, all who
reached the status of president and there-
fore earn an annual salary of 1.200.00
Euro (1,2 Million) – this amount hadn‘t
been reached by a consultant with PM-
International before – and certainly not
within only 15 months.
In summary, the World-Management-
Congress 2009, will remain a unfor-
gettable day full of emotion, vision
and surprises for all the team partners
of the PM International AG who trav-
eled across the world to be there. Even
the subsequent Pfälzer wine party was
a huge success and many PM-partners
danced the night away, into a new and
even better future.
OBTAINER 43

OceanGrown Launches New Web Site
A
s the only natural prod-
ucts company with a sole
focus on the ocean, Ocean-
Grown™ International
(OGI) is launching a fresh look and feel
with a new Web site – www.ogilife.com.
The distinctive, easy-to-navigate site
allows the young company to cement
its lifestyle brand combining an active
lifestyle with healthy, marine-based
supplements.
“The timing of the new site is ideal,”
stated company CEO Kerry Brown. “We
are embarking on several aggressive
strategies for 2009 – 2010. From inter-
national market expansion to innovative
product offerings, the OGI opportunity
is burgeoning through its grass roots
distribution model.
The direct sales company continues to
educate consumers on powerful marine
bioactives such as Astaxanthin, Fucox-
anthin, Krill Oil and Bladderwrack. The
new site offers eye-catching, active im-
agery to connect a healthy lifestyle with
ocean-based natural products.
As the popular carotenoid antioxidant
Astaxanthin gains mainstream media
attention, consumers can turn to www.
NEWS
ogilife.com for the latest research in the
company’s news section.
OGI is using the launch of its new Web
site as an introduction to several key ini-
tiatives over the next few months. From
several new product launches, skincare
formula advancement and market open-
ings, OGI is offering an extensive home-
based business opportunity for those
looking for an additional source of in-
come in the current economy.
OBTAINER 45
NEWS
Massive Success for Xanget Team
at Freiburg Fair
F
rom March 20th to 22nd the
annual “Fit for life” fitness
and health fair took place in
Freiburg. “Fit for life” is one
of the largest specialist fairs in Germany
and is visited by several thousand people
every year. Traditionally you can find
everything to do with sport and health
at this fair – practitioners of alterna-
tive medicine, sauna manufacturers,
sport studios and numerous suppliers
of dietary supplements offer prospec-
tive customers lots of information about
healthier and fitter living.
At this fair things really took off at the
Xango stand. The Xanget Team around
Beat Ambord joined forces and orga-
46 OBTAINER
nized a stand at this years fair where
the curious visitor could try Xango Juice
and were competently advised in the
process by the highly motivated Xango
consultants.
That the stand would become one of the
highlights of the fair was very soon obvi-
ous. Not only had the Xango assembly
team around Ernst Bauer and his son
organized one of the most attractive and
creative stands at the fair, the crew of
consultants also stood out clearly from
the other stand operators.
In good humor and with lots of laugh-
ter the 13 consultants clad in white de-
scended on the fair. Chatting together
and highly motivated they took up their
positions at the Xango stand. As is well-
known so much good humor makes peo-
ple very curious. Within a few minutes
the first visitors as well as other stand
operators were beginning to show their
curiosity. What was there? Why were
they all in such a good mood?
After only a few hours the stand was
crowded. The Xango consultants had
their hands full explaining to interested
people the merits of the mangosteen
fruit, which was still to a large extent
unknown, and dishing out samples and
order forms. Particularly for the new,
inexperienced and still uncertain con-
sultants in the team this experience

was path-breaking and ideal training.
The feared cold contact with strangers
became so ingeniously simple, the inhi-
bitions that have to be overcome in dis-
cussion with others simply did not exist.
There was only good humor, interesting
discussions and a very interested public
at the fair. After the successful Xango
lecture at noon on Saturday the team
was overwhelmed to the very end by ea-
ger prospective customers.
In the evening “Xanget‘s 13” were ad-
mittedly totally exhausted, but happy
and enthusiastic about their own per-
formance. Hardly any of the 13 had
imagined that the fair would attract so
many interested people. And the Sun-
day, the last day of the fair, was still to
come. What would the action at the fair
be like if there was good weather like
on the previous days? To put it briefly,
what the Xanget team experienced on
the last day of the fair beggars descrip-
tion. In an interview with OBTAINER
WW one Xango consultant described it
as follows: “You cannot really imagine
HOW MANY interested people stormed
our stand! The aisles were absolutely
packed with people, baby buggies and
dogs, a real slalom run if you wanted to
get through.”
The absolute highlight for the team was
the visit by their great role model, Beat
Ambord. He came to the stand person-
ally in order to see how the team was
working and what success the fair would
bring. Unfortunately Beat could hardly
talk with his people, the stand was per-
manently so full of interested people
that the consultants had hardly a free
minute.
To the very last minute of the fair the
Xango consultants were kept busy, busi-
NEWS
ness was really humming. Many curious
people were provided with information,
leaflets and samples, the order forms
piled up in the in-tray and all the con-
sultants were absolutely thrilled by the
atmosphere at the fair. And also within
the fair team the mood was perfect. In
the evening while eating pizza or in the
youth hostel people talked a lot about
the day at the fair and despite the stress
none of the consultants lost their good
humor. Everybody took these important
experiences with them and will use them
in his daily business. The fair team is in
total agreement that the Freiburg Fair
was “the most brilliant thing” that the
Xanget team has accomplished in the
recent past. Their performance at the
fair can only be topped if the team ap-
pears at the next fair with an even bigger
stand and even more consultants. And
this is exactly what the team has firmly
decided to do.
OBTAINER 47
NEWS
New Recruiting Web Site of
Xanget Team and the 20k Academy
Worth A Look
T
he Xanget team’s new re-
cruiting web site and the 20k
academy are definitely worth
a look. The Xanget team‘s ex-
pansion is unrelenting. True, this hasn‘t
just happened by chance, it has been
the result of hard work and the perfect
implementation of modern network
strategies. The Xanget team with Beat
Ambord have launched a new recruiting
web site on
http://ambord.ch
48 OBTAINER
which provides all the necessary infor-
mation and advantages of working in-
dependently in network marketing with
XanGo. You learn everything about self
employment, the time network market-
ing demands and the possible earnings
that come with it. Visitors to the site
can not only discover the flexibility of
a home run company, but also the tax
advantages of working independently
and also how you can, with thanks to
the possibilities of network marketing,
make a profit out of its social network.
The web site doesn‘t just
offer information for curi-
ous and interested parties,
according to an interview
with Beat Ambord, a visit
would also be of benefit
to experienced networks;
supplying them with good
arguments to help with
their own sponsoring. The
well known Xanget groups
20k academy beat all the
expectations that Beat and
Anita had when they set it
up. Therefore the interest
and participation of many
networkers didn‘t really
surprise anyone because
the quality of the training
was at a very high level:
The senior management of
Xanget share their knowl-
edge with the academy
graduates within a period
of four months in five com-
pact ‚module days‘. They
also guide the graduates with practical
exercises, relevant literature, telephone
conferences and work in small groups;
helping them implement what they have
learned. The 20k academy provides par-
ticipants with the tools and know-how
to become successful in this industry.
With personal training from Beat and
Anita Ambord, as well as from other
top executives, you can experience first
hand everything that is essential for suc-
cess in the network marketing industry.
Whoever would like to know more can
find the web site at
http://get20k.com
 NEWS

XanGet Talentshow 2009

Wussten Sie, dass Sie am erfolgreichsten sind
in Ihrem persönlichen Talentbereich?
Haben Sie keine Lust mehr,
auf fremden und ausgetretenen Pfaden nach
Erfolg zu jagen?
Did you know that success comes, when you
are working in your talent zone?
Dont you feel anymore like hunting for
success in worn-out shows
of somebody else?

Richten Sie den Kompass Ihres stärksten Adjust the compass of your first-class boat
Schiffs auf Norden aus! northbound!

XanGet fördert Ihre Stärken und verhilft Ihnen XanGet advances your strenghts and
damit zum Erfolg! leverages your success!

Bereichern Sie unser Team Enrich our team with your talents!
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For more Informationen
Informationen unter www.xrevolution.info go to www.xrevolution.info

Die XanGet Talentshow 2009 hat begonnen! The XanGet Talentshow 2009 has begun!
Teamgeist - Engagement - Kompetenz - dafür teamspirit - commitment - competence- thats
stehen wir! what we stand for!

Die Informationen für Ihre Zukunft erhalten Sie hier:

The information for your future here:

OBTAINER 49
NEWS
Roex: New Marketing Director 4Life
Roex Inc, a leading nutritional supplement Opens
company, has appointed Stephanie Hamilton
as Director of Marketing
Rod Burreson, Roex Inc.
Founder and CEO
S
tephanie Hamilton has over
a decade of marketing and
public relations experience.
She has worked for several
national media/ communication com-
panies like NBC, Primedia Publishing
and Freedom Communications. For
the last five years her focus has been in
online/ interactive marketing. Some
of her past accounts include, Unocal,
Platinum Performance, Tenet Hospi-
tals and Capital Records.
“Stephanie’s wide range of experience
coupled with her extensive knowledge
of search engine marketing will help
position the Roex® brand both on-
line and offline. We’re happy to have
50 OBTAINER
Peru
her as part of the Roex team and look
forward to her integrated approach to
marketing and proven track record in
building brands.” said Chris Bolduc,
Vice President of Retail Sales and
Marketing. Roex Inc. was founded in
1994 and is one of the fastest growing
companies in the nutritional supple-
ments industry. Roex is committed to
helping people learn about nutrition
and the role supplements play in sup-
porting the structure and function of
the human body. Rod Burreson, the
company‘s founder and President, is a
former athlete and body builder who
has experienced a myriad of ailments
and injuries resulting from these ac-
tivities.
4Life Research, the global leader of
transfer factor science, announced
the launch of the company’s newest
market: Peru.
“As our southernmost marketplace to
launch in South America, Peru repre-
sents an important market for 4Life,”
says 4Life President, International
Darrell Ieremia. “We’re very grate-
ful to the loyal distributors who have
supported us throughout our pre-
market phase. Now, on their behalf,
we announce that 4Life Peru is offi-
cially open for business!” 4Life Peru
distributors may purchase one of two
products at LP Centers in Lima and
around the country. These include
4Life Transfer Factor® and 4Life
Transfer Factor Plus® Tri-Factor®
Formulas. The official 4Life Peru
launch on Saturday, April 18, was
held at Delfines Hotel and Casino in
the Lima suburb of San Isidro, the
city’s exclusive financial district.
4Life Senior Vice President, Interna-
tional Jeff Kalinin, commented: “Our
message of science, success, and ser-
vice really resonates throughout Peru
and the Andean region at large. We’re
honored to partner with so many
great distributors and look forward
to our future here.”
4Life Research™ also announced the
successful ribbon-cutting ceremony
 event for the new addi-
tion at La Casa Rosada
orphanage in Santo
Domingo, Dominican
Republic. Founda-
tion 4Life, the service
branch of the compa-
ny, contributed funds
ou
to help construct an t a r in a Hantzid ent
K a - TeamP
re s id
ambitious addition to FE.N
the existing structure
of the orphanage. 4Life
Founders David and
Bianca Lisonbee, as well as President Steve Tew, traveled to the Dominican
Republic for the ribbon-cutting ceremony. Approximately 200 4Life distrib-
utors were in attendance, as well as several sisters from the Sisters of Charity
group, eight individual press entities, and Dalcio L. Andujar, the nephew of
the president of the Dominican Republic. BIETE
den nächsten 5 ernsthaften
“It truly was a dream come true to witness the completion of the addition neuen Partnern durch persönliches Coaching,
volle Unterstützung bis an die Spitze.
at La Casa Rosada,” commented Bianca Lisonbee. “Every time we visit the
orphanage, we truly feel like we’ve come home. And it’s wonderful to know …Spezielles Ausbildungsprogramm
…Internationale Teamunterstützung
that because of generous Foundation 4Life donations, we’ve helped provide …Europaweiter Teamaufbau
a better home for these precious children.” …Kostenloses, professionelles Teamportal
…24 Stunden Support

“The ribbon-cutting event symbolized the fruition of the hard work and tire-
less fundraising efforts of thousands of people associated with Foundation ERFOLG
ersetzt alle Argumente!
4Life,” said David Lisonbee. “My sincere thanks go out to each and every In nur 15 Monaten über 8000 Partner Bundes-
person who helped make this day possible.” und europaweit aufgebaut.Höchste Bonusstufe
Team-President, 10 Team-Direktoren, 30
Team-Manager in Rekordzeit!
“I’m so grateful that I was able to attend the ribbon-cutting event at La Casa
Immer mehr Profis kommen zu uns ins
Rosada,” remarked Tew. “The Sisters and children were so excited to begin FASHION-DREAM-TEAM.
using the new rooms in the addition. It’s fantastic that 4Life gets to play a Erobern auch SIE mit uns Europa.
small role in shaping the lives of these children.”
Rufen Sie JETZT an!
www.jeansqueen.de
“I’ve been waiting for this day for over four years,” remarked Gold Inter- info@jeansqueen.de
national Diamond Esdras Cabrera Alberto. “When I first went to La Casa Tel.: 0202-976 5 976
Rosada, the Sisters struggled to provide proper nutrition for the kids and the Mob.: 0174-930 32 09
orphanage lacked space for the kids to grow. Now with 4Life involved, these
concerns have been met. The children are healthy and the addition will give
them the space they need to grow, study their school work, and get proper
rest.”

4Life, category creator of Transferceutical™ Science and world leader in the

development, production, and distribution of Transfer Factor support prod-
ucts, continues to post growth around the world. Over the last 11 years, 4Life
has established 15 international offices to support activity in more than 40
markets around the world.

unabhängiger FE.N - Partner

OBTAINER 51
NEWS
USANA Recognized as „Best Place to Work“
U
SANA Health Sciences,
Inc. was named on April
15 to Outside magazine’s
second annual “Best Plac-
es to Work” list. USANA was ranked
number 17 out of 30 companies around
the United States.
Along similar lines, USANA was named
on April 7 a “Start! Fit-Friendly Compa-
ny” by the American Heart Association.
USANA was recognized by Utah Gover-
52 OBTAINER
nor John Huntsman and University of
Utah football coach Kyle Whittingham
at an awards breakfast at the Salt Lake
City Marriot. USANA CEO Dave Wentz
accepted the award on behalf of the
company.
In other USANA news, the company an-
nounced on April 8 that Bill Duncan,
executive vice president of Australia for
USANA Health Sciences, Inc. recently
was inducted into the Direct Selling As-
sociation of Australia (DSAA) Hall of
Fame. The induction took place at the
DSAA Annual Conference on March 22
to 24. On April 1, USANA announced
that its USANA Essentials™ Chelated
Mineral and Mega Antioxidant have
been evaluated and approved by Con-
sumerLab.com, LLC, a leading provider
of independent product test results and
information.
Design by OBTAINER MEDIA

NEWS

54 OBTAINER

F
or those responsible at Xan-
Go it was already clear in ad-
vance that it would be some-
thing special, as Mexico with
its over 60,000 resellers is just after
the USA the second largest market for
XanGo. During a recent visit to com-
pany headquarters in Utah Aaron Gar-
rity also invited OBTAINER: “Michael,
this is something you just have to have
experienced...”
Unfortunately, our founder could not
travel to Mexico City this time due to
many obligations all over the world.
Perhaps you could even describe it as
a piece of good luck. For the Banamex
Convention Center in Mexico City was
packed to the rafters. Approximately
2,000 visitors were expected and the
hall was appropriately set up for this
number. However, over 3,000 consul-
tants and other interested people turned
NEWS
up and so the hall was filled to over-
flowing. People sat in the aisles and
stood wherever there was space – every
single centimeter was used.
However, in addition to many consul-
tants from XanGo many colleagues
from the international media were also
present. Such a mega-event is some-
thing special, even for a city with a
population of 20 million. Therefore
OBTAINER 55
NEWS

56 OBTAINER

representatives from the biggest daily
newspapers in Ciudad de Mexico – as
the Mexicans call Mexico City – also
came. The two newspapers El Universal
and Excelsior carried reports about the
event, but also magazines such as Ma-
rie Claire, Harper‘s Bazaar, In Style, In
Mode, Vogue, Elle, Glamour and many
others were interested above all in
GLIMPSE, which will now be launched
next in June at “Europe Regional.”
At XanGo it is a tradition that all con-
sultants who have achieved a new stage
in their careers should be honored on
the stage. But since this time virtu-
ally all of those present would have
received such an honor, only the 20Ks
and just over 50 new consultants who
had achieve the Premier Level were
honored on stage. Also honored were
Lilia del Rayo and Alfredo Lopez. You
can find out more about the TOP Lead-
ers in the march issue of OBTAINER
WORLDWIDE. Lilia del Rayo and Al-
fredo Lopez were the fourth in Mex-
ico to achieve the status of a Premier
200K, an incredible success. When you
consider the world crisis, it is a sign of
functioning products and a brilliant
commission system that XanGo can
register a growth of turnover in double
figures every month in a country like
Mexico. It is no wonder that the very
first reseller outside the USA who has
ever achieved the Premier 500 K level
also comes from Mexico. Estela Sali-
nas, XanGo Premier 500K, is one of
the most successful XanGo consultants
and she is building her organization
primarily in Mexico.
In conclusion Aaron Garrity and Joe
Morton, two of the six founders of Xan-
Go, inspired the over three thousand
participants particularly. CEO Robert
Conlee was also welcomed to Mexico
with thunderous applause. He had also
brought wonderful news: The company
introduced a new global recruiting sys-
tem. XanGo has engaged several abso-
lute professionals in this area who will
personally take care of training in ev-
erything concerned with “sponsoring”
and will install this system worldwide
and train local executives of the compa-
ny. In Mexico, Taiwan, Europe and the
USA – really all round the world – these
NEWS
concepts are ensuring that halls are
filled. While some German networkers
believed that the company was hardly
active in Europe anymore, countries
such as France, Norway, Denmark and
Belgium, but also the UK, Switzerland
and the first Eastern European coun-
tries such as Latvia are experiencing a
real wave of momentum. For our Ger-
man readers in particular: you should
take a closer look here man once again!
It is an exciting time for XanGo consul-
tants and the really good things are still
happening, as Joe and Gordon Morton
also made clear on their tour through
Europe. Just now the most successful
XanGo consultant in the world, Sher-
man Unkefer, is on the road in Swit-
zerland and Latvia. “All these meetings
serve a great purpose: the preparation
of the launch of GLIMPSE in Europe
in a couple of months,” explains Aaron
Garrity in a telephone conversation
with OBTAINER President Michael
Sander and he continues: “When we
open our branch office in Brussels in
June and officially launch GLIMPSE
in Europe, that will mean a new era for
XanGo in Europe.”
OBTAINER 57
NEWS

BioNovix Scrambling to Enlyten

Recognize as a Direct Signs
Marketing Company Shaquille
O’Neal as
Official
so. BioNovix will
be updating pric-

Spokesperson
ing and offering
specials and hope
to have this within

E
a couple of weeks.
Some distribu- nlyten is pleased to an-
tors have taken nounce the signing of
product in lieu of four-time world cham-
commission.It was pion and 15-time NBA All
stated that it ap- Star Shaquille O’Neal as the official
pears that there Enlyten spokesperson. Enlyten cur-
is approximately rently offers four quick-dissolving,
$100,000 in com- nutraceutical strip products: Electro-
missions owed to lytes Plus, Energy, Antioxidants, and
distributors. The Melatonin. Enlyten Electrolyte Plus
managing team strips have been particularly popular
felt that the new with athletes. The Electrolyte Plus
business model strips are designed to provide the
will make good body with much needed electrolytes
on these commis- prior to and during athletic exertion
sions in the future to help prevent cramping and delay
as funds become fatigue. The Energy strips are formu-

B
ioNovix held a conference
call for all former distribu-
tors on Thursday evening
April 2nd to explain chang-
es the company is undergoing and the
termination of its multi-level marketing
model.
BioNovix’s current managing team ex-
plained on this conference call that they
had been locked down and locked out of
the system for three weeks and that the
technical side of the company was cor-
rupted and has to be rebuilt. However,
BioNovix continues to manufacture
and distribute product and encouraged
those on autoship to either confirm
their order or cancel if they wish to do
available.
There will be a new board, a new sales
and marketing team and there will be
separate calls for investors. There is
alleged embezzlement from the for-
mer management. There were warning
signs last fall and the financial system
became very convoluted both in staff
payments and via the Xegio system.
It was stated that the new manag-
ing team took over with no funds and
little product and that this team wants
to be transparent but due to the enor-
mity of the financial situation they are
not taking telephone calls but can be
contacted at customercare@BioNovix.
com. They are grateful for the number
of people who have stepped up to help
in this stressful situation.
lated with B vitamins, caffeine and
herbs to meet the most demanding
energy needs.
“Shaquille is a tremendous repre-
sentative of the Enlyten brand. He
is indisputably one of the most ex-
traordinary athletes in the world. His
dominant play on the court coupled
with his bigger-than-life personal-
ity brings a competitive edge to ev-
erything he does. And a ‘competitive
edge’ is exactly what our products
are designed to provide, so Shaquille
and Enlyten are a natural fit. We are
thrilled to have him on the Enlyten
team,” said Enlyten CEO and Found-
er Lynn Mitchell. Shaquille is equally
enthusiastic about the partnership

58 OBTAINER

with Enlyten. “A professional athlete
needs their body to respond quickly and
Enlyten’s dual-layered strip technology
allows me to get the supplements I need
as quickly as possible. I use the electro-
lyte strip before, during and after games
and the energy strips on my days off to
give me the boost I need. The strips taste
great and dissolve quickly. Enlyten is a
company with a very bright future”, said
NEWS
Shaquille O’Neal. Enlyten Antioxidant
strips are a blend of antioxidants that
have been shown to neutralize free radi-
cals and to aid in the healthy function-
ing of skeletal and organ systems. The
Enlyten Melatonin strips are designed
with the perfect blend of melatonin
and theanine, both of which have been
shown to reduce mental and physical
stress and to aid in sleep.
OBTAINER 59
NEWS

60 OBTAINER
 NEWS

OBTAINER 61
NEWS
T
he event took place at the Dubai Festival City in
the Intercontinental Hotel for two successful days.
This time Direct Selling exhibition provided a per-
fect platform for more that 40 Direct Selling com-
panies from around the world and attracted around 4,000
visitors. Of course, OBTAINER WORLDWIDE, the world‘s
leading direct sales and multi-level marketing magazine, was
invited to this event. OBTAINER was the official media part-
ner and our publisher, Michael Sander, was invited to various
meetings in the UAE, Saudi Arabia and Oman befor, during
and after the official event. But back to the Direct selling Fes-
tival.
This year the ‘Leaders Forum’ educational conference was
held with certain specific objectives in mind. As the multi-
billion dollar Direct Selling industry makes inroads in MENA
region it is becoming important for practitioners and distribu-
tors to have access to information on various aspects of the
business.
The ‘Leaders Forum’ offers a great opportunity to all Direct
Sellers Professionals where they were able to:
62 OBTAINER
• interact with industry experts from around the world
• learn best practices and accelerate their organization’s
growth
• replace conventional sales techniques
• make rejections and objections a thing of the past
• attract the expected results faster and more efficiently
• understand how to think, act and talk differently with
people
The welcoming speech by Poorya Montaseri, CEO & Chairman
of DSEI, highlighted the endeavour of the conference to edu-
cate participants about how to succeed in the industry, how to
conduct business while keeping up with the Best Practices and
functioning within the legal framework of the country.
The educational conference included worldwide speakers who
participate for the second time in the ‘Leaders Forum’: Ben-
jamin Tan (Founding Mamber of DSA Singapore) covered the
topic “Direct Selling, the potential power to empower people’s
lives”, Bijay Shah (Regional Director of BNI) with “How to net-
work effectively” and Brian Klemmer (Author of 4 books) with
his famous topics “Be extraordinary in an ordinary world” and
“Compassionate Samurai!”.
Foto (von links): H. E. Mohammed Ahmed Bin Abdul Aziz Al Shehi (Generaldirektor der Vereinigten Arabischen Emirate und Wirtschafts-
minister), Poorya Montaseri und Niousha Ehsan (Mitbegründer von DSEI)
For the first time, Michael Oliver (Founder of Natural Selling)
attended the conference, where he spoke about “How to have
fearless conversations!” and how to “Build your business fast-
er – without rejections or objections”. He said, “I can see that
many people in the Middle East are showing interest in the
Direct Selling industry and I’m more than happy to help them
to know more about it. Know how to be energetic, passion-
ate, ethical but not too aggressive. Nobody
is born to be a good Direct Seller, but
you can learn. If you want to serve
people, if you want to help people,
you need to educate yourself, then
you will succeed. My message to all
Direct Sellers in the Middle East is
to think about your business. Think
how your products or services can
help people. Ask them questions to
find out, to discover their needs,
instead of pressuring them to buy your products. Be ethical.”
On the last day of the exhibition and conference, for the first
time in the MENA region the Direct Selling Festival launched
the Direct Selling Award 2009. These awards were created to
provide recognition of achievements and professionalism in
the Direct Selling industry in this region.
H. E. Mohammed Ahmed Bin Abdul Aziz Al Shehi
(Director General of the UAE, Ministry of Economy) officially
opened this ceremony with his warm speech about how the
Direct Selling Festival in Dubai is important in UAE economy
– “...The Direct Selling industry has a different shape than
any other industry, offering people an alterna-
tive way to earn extra income. It is very
important now due to economic
situation worldwide. ... At the
moment work to establish the
Direct Selling Association of
OBTAINER 63
NEWS
UAE as the first in the Middle East region is on and it will
be a great step towards bringing the Direct Selling industry
under one roof. ...Thanks to all of you for the proactive atti-
tude, confident outlook and organization of the Direct Selling
Festival...”
All professionals from the Direct Selling industry attended
this ceremony to recognise the winners of the 5 categories:
Excellence Award, Outstanding Management Award, Inno-
vation in Education Award, Supplier Award and Best Direct
Seller Award.
First, the Excellence Award 2009 was given with respect to
H. E. Ali Ibrahim (Deputy Director General for Executive
Affairs, Department of Economic Development of Dubai) for
his personal effort and support to the Direct Selling industry
in UAE.
Second, the Outstanding Management Award 2009 was re-
ceived by Mr. Jijith N. K. (DXN) for his leadership strategy
for managing and motivating his teams. Mr. Jijith was chosen
from 4 nominees: SeaNet International, Sisel International,
DXN and Forever Living Products.
64 OBTAINER
Third, the Innovation in Education Award 2009 was given to
Mr. Alex Atashkar (EMCOM Management) for his in-
vestment in sales force education and training programs. Mr.
Alex was chosen from all Direct Selling professionals in UAE.
Fourth, the Supplier Award 2009 was received by Mr. Tambi
Fernando (Tambi Studios) for his outstanding products
and services, which have had a memorable impact on the
growth and development of the industry. Mr. Tambi was chose
from 8 nominees: Links, The Box, Dragon Fruit, Contrast Pro-
fessionals, Tambi Studios, Dreams Day, Turning Heads and
Vista GT. You will find more about Tambi Studios and Mr.
Tambi Fernando in this issue on page 86.
Fifth, the Best Direct Seller Award 2009 was given to only
lady, Mrs. Gloria Rosete (Forever Living Products),
for her achievements and outstanding success in personal
and group Direct Sales. She was chosen from all Direct Selling
nominees and received her award from Beauty Queen of the
Philippines, actress and singer Daisy Reyes.
After the announcement of all the Direct Selling
winners, Poorya Montaseri and Niousha
Ehsan (Co-Founder of DSEI)
OBTAINER 65
66 OBTAINER
presented a Certificate of Appreciation to
Moustafa Kassim and Certificates of Member-
ship to two new members of the Direct Selling
Educational Institute – RMP Infotec General
Trading and Better Globe. “The Direct Selling
industry is global and growing and it is important
to have the Direct Selling Festival in MENA region. I
would like to thank those who have, once again, supported
the Direct Selling Festival, especially the Department of
Economic Development in Dubai. On behalf of our team I
wish you a profitable and rewarding time at this year’s event
and I look forward to welcoming you back in 2010,” said
Poorya Montaseri at the end of the ceremony.

Mark Tanyag (Forever Living Products): “We are exhibi-

tors at the Direct Selling Festival for the second time and it
is important for us to be here because this is very good op-
portunity for networking. Our company is the world’s larg-
est grower, manufacturer & distributor of Aloe Vera health
and beauty products as well as nutritional bee products with
activities in 125 countries. At the festival we have chance to
meet all the people who are interested in our products and
would like to earn additional income”.

Iarryboy Maglangit, 36, Filipino: “I have visited many

exhibitions in Dubai, but this is the first time I have at-
tended the Direct Selling Festival.
Now I can actually see how
many Direct Sellers are in-
volved in this kind of busi-
ness here. This exhibition
is interesting and very well
organized”.

Ma’amoun Al Otabi
(Luxe Generation):
“Last year, I visited the Di-
rect Selling Festival and at-
tended the educational con-
ference. This great experience
influenced me to participate in the
festival as the exhibitor. This year I
can see that the Direct Selling Festival
is better organised and is offering more
networking opportunities. It is a very good
sign for the Direct Selling industry in the UAE
that there are more international exhibitors. Also
I saw a stand for the direct selling magazine Net-
worker, the first in this region which is bringing more
awareness to people about Direct Selling. I’m happy to

OBTAINER 67
NEWS
be here because our company motto is ‘Networking, beyond
lifestyle’, which exactly displays the idea of this festival. Luxe
Generation is a new level and unique concept of multi-level
marketing that brings luxury products like Jewellery, Fashion
& Apparel, Skin Care and Furniture to our customers through
online shopping. I would like to wish all Direct Sellers good
luck, all the best and keep working in a professional way”.
Photo: Niousha Ehsan (co-founder DSEI) presented a Certificate of Appreciation to Moustafa Kassim
above: Better Globe
68 OBTAINER
Shanila
Ashraff, 23, India: “I heard about Di-
rect Selling because a few of my relatives are
involved in this business. It is very interesting for
me to know more about it, this why I’m here.”
Ali Memon (Gano Excel): “Our company is ex-
hibiting for the second time here at the Direct Sell-
ing Festival and we are one of the rapidly growing
direct selling companies in the Gulf. Gano Excel is
based in Malaysia, KSA and Dubai. Our mission is
to provide unique high quality natural food supple-
ments and beauty products to maintain good health
and change people’s lives. For instance our coffee is dif-
ferent than other coffees available in the market, because
it contains healthy Gaderma Mushroom and we explain to all
visitors how they can benefit from this product. The Direct Sell-
ing Festival is the only way for Direct Selling companies to pro-
mote their products and services because it is the only network-
ing platform in the Middle East. Through this festival we can
extend our business and make it grow. Our company is looking
 NEWS

forward to participating in this event next year – it is part of the 23rd of March in Dubai we received an award – the Direct
our business. Until the Direct Selling Festival gets here – we Selling Distributor Channel of the Year in the Middle East.
will be here.” This award is very important not only for us, it is important for
all Direct Selling professionals because it shows that the Direct
Anna Popova, 33, Russian: “In our country Direct Selling is a Selling industry is recognised in this region. Our company is
very popular business. We have a well-known cosmetic brand, proud to be part of the Direct Selling Festival and proud that
Oriflame, which is available only through Direct Selling. I’m even world economic crises haven’t affected our industry. It
here to see what kind of opportunities Direct Selling offers us in has made our industry stronger and given us an opportunity to
Dubai, especially in the current economic situation”. offer people a chance to earn additional income. I believe that
Benjamin Tan (SeaNet International): “The Direct Selling through awareness about the Direct Selling industry, through
Festival is an ideal platform for all Direct Sellers in the Middle proper education, more people will see that
East to make their businesses grow and to make people aware this industry is big, strong and mul-
of the Direct Selling industry in this region. This festival is im- tinational. This is why, the
portant for us and we are exhibiting here for the second time. ‘Lead- ers Forum’
SeaNet International is key ME branch of the multinational educational
Empire Group Alliance (EGA), specializing in sectors such conference
as Building Marketing Channels, Innovative Educa- is a very
tion, E-commerce, Telecommunications, im-
Wireless Internet Developments, Online portant component
Shopping and Real Estate. This year has of the Direct Selling Festival, where
starte very productively for all successful Direct selling leaders can
us. On share their experiences and techniques with
all Direct Sellers”.

OBTAINER 69
In the Struggle Against Aids,
Poverty and Alcohol
Networkers for Humanity supports ‚steps for children‘ in Namibia

Photos: Steps for Children e.V.

70 OBTAINER
Would you like some more?
www.unicityeu.net

Or a lot more ?
You decide exactly how much!
Unicity – We Make Life Better.
“The new Unicity Bonus Pools provide every new
Franchise Partner with the opportunity to earn an
income in the second month from which a whole
family can live well. This is absolutely unique and
I am very thankful that I am able to grasp and
realize this chance together with my team.”
Dr. med. Stefan Schaefer, Switzerland

“We learned of Unicity from a friend and studied the business for some
months before we made our decision. We were particularly fascinated
by the trend product Bios Life Slm™ and are convinced that the product
works and that it is our key to success! We are presently conducting our
Unicity Franchise part-time, but are so enthusiastic about the business
opportunity that we want to dedicate all our time to our Unicity
Franchise in the future.”
Rosmarie & Armin Hubli, Sun Studio Owner & Electrical Master

“I will never forget the date January 19th 2009. That was the
day I made one of the best decisions of my life – I registered
as a Unicity Franchise Partner. I never had anything to do
with Network Marketing before! With Unicity you can become
successful within a very short time frame; especially with the
new Bonus Pools. In my second month with Unicity, I already
earned high additional amounts through the Fast Start and
Group Volume Bonuses.”
Pascale Blunier-Laube

“We recognized the opportunity and knew that this was the business
we wanted to start. My wife was sponsored in July and I was sponsored
in October 2008 and we are very happy with our decision, especially
since the new Bonus Pools were implemented in January 2009. These
Bonus Pools offer additional income to the already lucrative Unicity
Compensation Plan.”
Ingrid and Ludwig Haas
A
s part of a series on the different projects, that
through the support of the ‚Networkers for Hu-
manity‘ contribute to fighting misery and poverty
in various parts of the world, this edition of the
OBTAINER will report on the project ‚steps for children‘. Last
year the project was distinguished during a nationwide com-
petition, ‚startsocial‘, in Germany.
Rauna doesn‘t need money... this is what is stated on the front
page of the info booklet from the initiative ‚steps for children‘.
72 OBTAINER
A sentence, which raises many questions in the minds of those
who read it. However, turn over the page and you will be hit
with the eye opener: … Rauna needs a future!
Who or what is Rauna? Rauna is one of many Aids orphans in
Africa and therefore – together with thousands of other trau-
matized children – is the focus of the project. The project, in
Okakarara (a borough in the north of Namibia) gives children
and young people information and a future in the fight against
aids, poverty and alcohol. This is achieved as the project of-

fers children and young people an education, apprenticeships
and food.
The vision of the project, which was initiated by Dr. Michael
Hoppe, a doctor and chiropractor in Hamburg, is the perma-
nent self-sufficiency of children without the need for outside
funding. In order to turn this vision into reality and to create
the self sufficiency of the project, at the end of 2005, he found-
ed the foundation ‚steps for children‘. (www.stepsforchildren.
de). Michael Hoppe travels to Nambia 5 or 6 times per year to
exercise his role as General Manager.
The project is to establish and offer products and services, all
to be done by people on site. The revenue created by the proj-
ects will be used to finance the aid program by getting it on its
feet and making the project self-sufficient, without the need
for donations. This form of helping to create self sufficiency
and sustainability is what makes ‚steps for children‘ different
from almost every other social project in Africa.
Meanwhile, the project in Okakarara has set up a soup kitch-
en, in which 60 children receive two meals a day, through the
‚social steps‘ project. Social steps also set up a nursery for 60
children, a tutoring program for the current 10 youths who are
repeating their final examinations and an afternoon mentor-
ing session with tutoring, sport and games for a further 60
children. In addition to this, this year the project will pay the
school fees and buy the school uniforms for 12 students – pre-
dominantly so called OVC‘c – i.e. orphans and other vulnera-
ble children. An AIDS clinic, a Bridge school and other further
NEWS
steps are in the pipeline. In particular, AIDS counseling in a
region where the HIV infections rates lies at 35 pro cent is of
extreme importance.
The ‚Networker for Humanity‘, now in its third year of support,
supports above all the operation of the preschool with his gen-
erous donations. Thanks to the support of the networkers the
project management could, after its second year in operation,
increase the number of children from 30 to 60 and employ an-
other teacher as well as an additional assistant from the start
of 2009. A part of the money raised by the networkers also
goes to the local administration. The association also hopes
for further support from the NfH to, this year, to go about
tackling the new school buildings with 4 classrooms. This new
building would then have the capacity to cater for a further
20 to 30 children. To date, the children are being thought in
2 tin huts and in a room in the main building, therefore the
acceptance of further children is currently hampered by the
lack of space.
As a further income generating step, the association ‚steps for
children‘ is currently setting up a sewing center for the pro-
duction of bags, aprons and sets as well as a computer school
with an Internet café and guest beds. The new project under-
taken in March 2009 was an olive grove with 1,664 olive trees
(there will also be a further place for growing vegetables) and
also a container with used bicycles was also shipped to Okaka-
rara. The 300 bicycles will be repaired in the attached garage
and will then be sold. The ‚theatrical performance for tourists‘
is also nearing completion.
Through these income generating steps, especially the grow-
ing of olives as well as the cultivation of vegetable patches,
the project should become self sufficient, free from donations,
in the foreseeable future. Through permanent education and
‚training on the job‘ entrepreneurial ways and means will be
conveyed, which represents the essential basics of helping to
help people become self sufficient.
By involving a huge number of youths and adults as educa-
tors, mentors and support staff the project will contribute to
the creation of jobs and future perspectives for the Okakarara
region. Local administration is done by Pastor Assaph Kand-
jeo (local coordinator) and Sonja Klose (local management).
74 OBTAINER
For the 38 year old family man Kandjeo, who also often runs
the local gospel center, it is a realistic dream to be ‚the first
social project that – from a longterm point of view – is not
dependent upon donations.‘ Other members on the board of
the project are Festus Tjikuua (Chairman and responsible for
PR), Dr. Michael Hoppe (General Manager and responsible
for staff and financing), as well as Jürgen Schmotz, education
and assistant project leader. The project in Okakarara is a pi-
lot project and further projects are to follow in Namibia and
other African countries.
Therefore, it is important to the initiators that new steps al-
ways follow when previous steps have been successful. In or-
der to reach the goals as quick as possible, the founders of the
project as well as all the helpers from Germany go without
pay. In this way the projects administration costs can be ex-
pressed as lower than 10% of the money gained by donations.
This is certainly a reason why the the project ‚steps for chil-
dren‘ was distinguished during the nationwide competition
“startsocial 2008”.
“Help for helpers” - Since 2001 startsocial has promoted the
transfer of knowledge between commercial enterprises and
social enterprises. Under the patronage of the German Chan-
cellor, excellent social initiatives will be supported by indi-
vidual mentoring and a network between them and business
will be created. During a ceremony Angela Merkel personally
handed the award over to the projects initiator Dr. Michael
Hoppe. In doing this the Chancellor made clear once again:
“I like the approach of focusing on professional consultation.”
This is the exact approach ‚steps for children‘ is taking and Dr.
Michael Hoppe will never tire of stating: “By helping people
become self sufficient we are supporting people locally and lit-
erally taking their destiny and future into our own hands.
The OBTAINER is pleased about the dedication of the ‚Net-
worker for Humanity” and in the next edition will be present-
ing a further project.
OBTAINER 75
CLOSE UP

Dennis Nowak – Watergroup International

76 OBTAINER

W
hat is he prepared to do to get it. Always
as a minimum what he demands of others.
“Do everything you can, become profes-
sional, leave nothing to chance, do every-
thing yourself, always go the extra mile, work like a horse
– and if that isn‘t enough, then work like two horses!” With
this attitude the native-born “Hamburg Boy” has succeed-
ed in getting to the very top more than once. The first time
was in 1994. At that time he came in contact with network
marketing after breaking off two apprenticeships, as a ship‘s
engineer and as a sail maker. And his motives for getting in-
volved with this form of distribution? “I had no job, no mon-
ey and no clue how to go forward as I‘d just gone bankrupt”,
remembers the man who is now a marketing expert – and his
gaze gets lost for a moment in the distant memory: “On July
7th, 1994, I read the newspaper advertisement that would
change my life forever. I came into contact with the company
called Quorum – and there I became a Shooting Star within
a short time.”
But negative experiences like those many networkers have
experienced with the industry also did not leave Dennis
Nowak untouched. “I had to start five times from the begin-
ning,” he reported in an interview with OBTAINER: “Either
the companies suddenly didn‘t exist anymore, or the mar-
keting plans were completely changed or there were other
reasons that from my perspective made a change inevitable.”
From these experiences he has drawn his conclusions, which
he summarizes as follows: “Always keep moving, then you
will move something! Don‘t listen to others because mostly
they are bankrupt. Trust no network company is you haven‘t
checked it out yourself. And: Don‘t accept everybody into
your organization.” Whoever follows this advice and works
hard will get, according to Dennis, “a lot of compensation
– also passively.” That sounds unusual – and so it is too. Be-
cause for Dennis “MLM is another form of life that for start-
ers you have to understand.”
But whoever understands it has the opportunity to enjoy
an amazing life. Perhaps with homes in Switzerland and on
Mallorca, as in Dennis‘s case? “Why not?”, asks the business-
man, who is a Leo: “I live with my dream woman, who is
unique; I have a 10-year-old daughter, who I love more than
anything. My family lives on Mallorca, but we are frequent
fliers and to amazing things together – the crazier the bet-
ter! I go to the gym, I jog, I go boating, I go diving, I party
– I‘m always in action:” And he has to be, because otherwise
we would ask ourselves: Where does he find the time to also
build up huge distribution organizations on the side? “I‘m
always just quicker and work harder than all the others,” and
CLOSE UP
so Dennis demonstrates that for him in case of doubt hon-
esty come before even modesty: And we invest a lot of money
into recruiting techniques.”
This combination will again also take him right to the top in
his current company, the Swiss-registered company “Water-
group International,” – that can already be foreseen now. Of-
ficially Dennis‘s function in the expansion of the Watergroup
is only as an “consultant,” it is true, but for him something
very different is at the bottom of it: “The opportunity to con-
quer a market.” In the long run his partner company from
Ipsheim in Germany has as a result of long experience the
best qualifications to become the European market leader.
That in the foreseeable future the water market could tend
to become more and more lucrative – that has already been
reported in numerous places. But for this reason the market
for water filtration systems will become more and more lu-
crative in view of increasing shortages and simultaneously
rising prices. In this market “Watergroup International” of-
fers, according to company statements, “The first computer-
controlled water treatment technology in Europe.” This is
the so-called “cartridge filter technology”, which is manufac-
tured by 3M. This regulates water consumption using elec-
tronic membrane flushing. The equipment, which will be in-
stalled professionally customer services and independently
indicates when a filter change is necessary has an aqua stop
system, an anti-bacterial after-filter, is NSF certified and
energizes the filtered water. “And in addition it has a super
design,” Dennis radiates the absolute certainty of a winner:
“That will be the perfect wave!”
Although this water filter is a high-priced product, Dennis has
no worries about the economic crisis. “Here we are earning
OBTAINER 77
CLOSE UP
much more money than in cheap networks and need far fewer
people in the organization in order to earn a lot of money.
Most people can‘t imagine building up 1,000 people,” ex-
plains Nowak in the interview: “But you need that many with
many companies if you want to get an income of 5,000 euros a
month. There we have a different value added in the product.
With us you can make 10 sales a month and you have earned
5,000 euros – for that you don‘t need any colleagues! In my
last MLM I had over 20,000 partners in my organization – to-
day I advise just 200 and much more money is being earned!
That says just about everything, doesn‘t it?”
Dennis Nowak stands out because he really knows recruiting
mechanisms – and he uses them! From the direct approach
78 OBTAINER
through hotel meetings and seminars, online presentations,
telephone conferences and the use of multimedia CDs and
DVDs – Dennis uses all channels to spread his message: “You
want success? A more exciting life? The place your bets on a
trend that is starting – and not on market saturation.”
As far as the development of MLM goes, the top-class profes-
sional predicts: “Only the strong survive!” All the same he states
his conclusion more precisely: “There are simply more and
more companies, but not to the same decree more distributors.
Among us MLM is still just a ‘fringe group.‘ To a large extent
that is because of the mentality. For far too long the idea that
‘hopefully I‘ll find somebody who‘ll do something‘ has been du-
plicated – and something like that simply gets its pay-off.
 CLOSE UP

Whoever would like to work more closely with Dennis should
therefore bring along their fair share of ambition. “Look after
yourself, do sport, always keep yourself clean, always smell
good, swear expensive gear and shoes, buy yourself an expen-
sive watch, always have 1,000 euros in cash in your pocket,
buy yourself a nice car, telephone like crazy, program yourself
for success, train your brain, read best sellers, go to seminars,
split from negative people, don‘t look at the news, don‘t let
any rubbish into your head, be honest with yourself and with
others, don‘t tell lies ... and join me when you‘ve sorted those
things out.” And he begins to roar with laughter when your
look at him in amazement: “Well, we train our distributors
to sell – that makes them stronger and more independent.”
When we ask our standard question about what a person
would have to do to earn just 500 euros with the Watergroup,
he can therefore only smile: “That‘s simply impossible with
us because that would be just one sale.” Consequently Dennis
also finds an interesting answer to our question about what he
would wish for if he had just one wish. Dennis thinks for just a
second: “100 more wishes!”
If you have now realized that for you only the sky is the limit
then contact Dennis Nowak and let him coach you on your
way to success. The r
eward will be something to look at!
Dennis Nowak
E-mail: dn@stb.ae
Web Site: www.reichmitwasser.de
Tel.: +49 (0)172 – 3428448

OBTAINER 79
SHORT CUT

80 OBTAINER
 SHORT CUT

OBTAINER 81
SHORT CUT
16 years ago
Tambi started out with a very creative and technically apt team.
They began to support direct selling companies, who wanted
to gain a foothold in the expanding market of the gulf states,
with turn-key concepts which allowed the firm to portray the
message of their clients load and clear. Over many years the
company learned how the message of their clientèle could be
spread around in a very direct and effective way, therefore
ensuring that customers would profit from outstanding and
above all measurable results. The ability to portray the ben-
efits of direct selling in the form of a short story was surely the
reason why this year Tambi studios had success at the Direct
Selling Festival in Dubai.
Mr. Fernando Tambi who founded the company in 1993 and
now leads it as CEO explains the recipe for success in an inter-
view with the OBTAINER: “A project reaches us as an idea, it
is then developed using our many creative steps, then enters
the production phase, is produced, then reproduced and fi-
nally labeled and packaged as a DVD or CD – We handle your
project from start to finish. Whether it be a company‘s mar-
keting video, a presentation of a new product, or a selling or
training video – we ensure that the message of our customers
is unforgettable.”
82 OBTAINER
With an expert team and the latest of technology Tambi Stu-
dios jumps into every project with enthusiasm and profes-
sionalism – now not only in Dubai, also in London, Cairo and
Mumbai (Bombay). Originally limited to the B2B industry,
Tambi has now discovered the network marketing industry
as this market, which is still a niche market within the Arab
countries, has gained huge popularity and it now highly at-
tractive due to the Direct Selling Festival and the region now
exhibits huge rates of growth.
As this trend is still quite new, Fernando Tambi plans, in the
future, to position his attention on this industry and offer
network marketing customers the well-known Tambi quality
at the best price. “We are the pioneers of direct selling tools
within our region in this industry”, he stated explaining his
strategy: “We have an In-House-Team of highly experienced
producers, talented writers and high end equipment, regard-
ing both the cameras and the lighting used. Apart from this
we now know this niche market very well and therefore can ef-
fectively advertise the products of our customers. In addition
we can produce quality videos on an international level and
at competitive prices.” Networkers and network firms who in
the future would like to use the medium of film to attract new
customers or employees, should take a look at the contracting
terms of Tambi Studios – It might just be worth it!
SHORT CUT
84 OBTAINER
 COLUMN

Today I would like to begin by once again thanking each and everyone
of my readers. Also a big thank you to my ‚old readers‘, who continue
to give me great feedback and suggestions for new texts. To those who
predominately come from outside German speaking countries, such as
the USA, Asia etc., I look forward to receiving your feedback and views
on my column.

Today’s theme was suggested to me by readers who wanted to know if I

would write something about my experience in MLM. I will gladly follow
this request and write about my many long years of observations &
experiences on the theme:

B
efore we go into detail on this subject, you ought to
ask yourself, are YOU somebody who could have
fun with an international business and everything
that is related to it. It makes little sense to dream
of this, if you haven‘t got a little bit of nomadic blood in you
and if you can‘t imagine literally living out of a suitcase for
various periods of time.
Of course there is always those who hit the jackpot. In this
case, you manage to nab someone in your team, someone who
has dreamed of heading off, and does everything themselves
– then you can retreat to your ‘one-horse town‘ with an inter-
national organization behind you, with doing little or no work.
In my opinion this may sometimes occur, however, quite rare-
ly – but to lie back and wait in hope of this is something I
would strongly not recommend. A further possibility could be
that one of your Upliners is a world traveler, who takes the
workload off you – but in this case you should have a pretty
close relationship with them. ;-)
Over 90% of all Networkers that I know, who have a stable
international business in various countries are people who are
prepared to forget about their home for a period of time. Put
another way: They have decided to make themselves feel at
home wherever it is they wake up. It doesn‘t matter which way
you look at it, you can‘t get away from the fact that you will
have to make a decision about this yourself. I believe that this
is the most important decision. All other decisions will arise
out of this decision.
In any case I personally know many such people. You get to
know them when you yourself are ‚on tour‘. I hit a phase in
my life, one which lasted many years in which each and every
week without fail I would be packing a bag, each time jetting
off to a different location or each year I would move, usually to
a different country altogether. Therefore it made a lot of sense
for me to live close to a big airport. Today, for around a year
and a half, I have been living in one spot, a place with a lot of
work, however without the need to fly here and there. I actu-
ally find that a bit boring because everything is concentrated
within a radius of 1000km. Therefore I am looking forward to
doing a little flying around once again...
...however back to you: When you have made the first deci-
sion, it is then time to decide when you want to tackle this.
This depends upon your personal situation in life. In plain
English this means: If you can financially afford it and if you
feel that a another country has a good basis for your compa-
ny, in terms of development and further establishment of the
company, then get on a plane and go. However if you are a
little uncertain, its probably best to wait a while.
If possible avoid going to a country where no part of your
company is established, somewhere where you would be alone
at the beginning, without any other leaders in the area that
you know and where you have no basis. I‘m not saying that it
would then be impossible for you – however the probability is
that it would be very difficult. You would have to be a survivor

OBTAINER 85
COLUMN
and quite tough in order to stick it out until you reach success
and good earnings.
Be vigilant as to the direction of your business... and follow
it!
It might be the case that you, for example, have always dreamed
of working in Asia, however you might have developed so
much on your own doorstep – wherever that may be – that
you wont be able to get away from the work load. Then follow
the energy wherever it is going well and set up there. You will
get the opportunity to get away later. Or if you dream of Asia
however certain contacts in a country, one that is closer to you
or somewhere else altogether, are constantly arising. Then you
should follow them and go there. Don‘t be so stubborn when
deciding on a country. A nomads life is one of flexibility. It is
important to be in the right place at the right time!!!
Try not to set up in too many countries at the same time, as
nothing will probably come of this. Especially when you are
inexperienced in international business. Do one after another.
It takes nothing to dream of having firms in 10 countries and
to hope that it will somehow work out while you sit in your
‚one-horse town‘ and don‘t leave and try to somehow recruit
team partners and hope that things will work out – forget it!
This is what is meant by ‚to leave scorched earth‘. Systemati-
cally build up one up after the other. When a company is es-
tablished in a country, move to the next. That means: Remain
on site in a country for at least as long as it takes to find one
executive manager. When this happens you can leave them to
it. They can deal with things now. You move to another coun-
try, visit your executive manager regularly, while your energy
is being primarily focused elsewhere. This is what is called ef-
fective team building. Its not about quickly recruiting a team
partner (TP) and then relying on good luck. Above all it is a
question of acting responsibly, in the search for country, cul-
ture and mentality. If you don‘t like the mentality of a certain
country then don‘t try and set up a business there – more than
likely you would fail!
Suppose I, for example, would like to have a MLM business
in China. But I don‘t like the Chinese, the food is horrible and
their mentality doesn‘t suit me, the smell sets me mad, the
sultry weather gets to me etc. However I would like to have
a business in China, BECAUSE, purely from a logistical point
of view, China is a massive country with a billion inhabitants.
The result will be: Success = Zero. Either you change your at-
titude or the country – or you let someone else go there, some-
one who likes it there. I think you understand what I am trying
to get across.
86 OBTAINER
When you have decided upon a country, get to know that
country‘s culture. Not from magazines! Go and live there for
a period of time while you are setting up the business (for at
least 6 months, a year would be better). Live and work as best
you can while you are living there, like the locals do. Try to
understand and get to know their mentality. For example it
is impossible to go to Spain with a ‘German thinking‘ cap on
trying to function according to your own attitudes. You will
fail! You have to learn how to function using their customs –
or you can pack your bags (the countries used here are inter-
changeable and are only an example).
You have to accept things there! At 17, when I came to Ger-
many, it was very difficult for me. I knew nobody in Germany.
However I wanted to live, work and create a future for myself
there. Therefore I had to – whether I liked it or not – learn
how to live and be like a German to the best of my ability.
When I understood this, I began to have success here.
In the meanwhile, I now have done this in many countries.
It is easy for me to adapt when I want to. However this is es-
sential for an international MLM business and this is the se-
cret of MLM colleagues who are successful. As I have already
said: I know people in various firms who have mastered this
perfectly. You have to be ready to open yourself to new and
different things and be able to expand your horizons. It isn‘t
always easy.
When do you follow calls to new pastures?
For example you have recruited one or two TP‘s in different
countries, they now are waiting for you to move their to work
with them consistently. Before you do this, give them small
tasks to do. They needn‘t be big or impossible tasks. They are
only starting out. This is only a means of testing how serious
they really are. As you also need to make a decision it makes
sense to chose the one who completed all the tasks. As already
stated: This isn‘t about perfection, but rather to discover how
serious they are about things and to see if they have a desire
for success.
In summary:
• Be prepared to lead a ‚nomadic life‘ and to temporarily be
a globetrotter;
• Pay attention to the flow of your business – go wherever it
naturally develops. Be flexible in your choice of country;
• Chose a country in which your company is already estab-
lished;
• Set up in one country after the next, especially when you
 COLUMN

are unexperienced;
• Learn and get to grips with the culture and mentality of
the people there. Try to be as like them as is possible. Live
with and among them for a period of time;
• Distribute small tasks among your team partners abroad,
when you have a choice of many different countries;
• Have patience! Rome wasn‘t built in a day. The same goes
for a new country;
• Enjoy it – have fun!

The last two points are essential. You cant expect to have im-
mediate success in a new country . This happened to me in
Asia. I wanted to go straight away and have the same success
as my colleagues were having. However they had been living
there for 8 months already. I had to learn from them that it
doesn‘t work like that. So I listened to them, started to get to
know the country and the people, to have fun, to develop a
certain about of sensitivity for the people there and to go out
and familiarize myself with the surrounding area. After some
weeks and months my business started to develop.

A final tip: When you have lots of country‘s, which are all run-
ning at the same level, always go were you believe the poten-
tial to be, the potential to bring your team partners to the next
level of success. There is lots more to say about this theme,
these are only a few aspects. Sometimes it will depend on your
company, how well established you are and how the support
is from the company‘s side. All of these are ideas that should
definitely be considered. Nevertheless

I hope you will be able to look beyond your horizons – and

make good decisions.

Yours,

Dany Szasz

I look forward to reading your feedback, ideas

and comments:

www.danielaszasz.com,
Facebook or
Twitter.

OBTAINER 87
CLOSE UP

C
liff Pamment never intended to become a
full-time network marketer, but when he
stumbled across XanGo he was surprised
to discover an extraordinary opportunity,
which for the past four years has been changing his
life.

By trade, Cliff is a farmer. From share dairy farm-

ing in New Zealand, he migrated with his wife and
children to Victoria, where they purchased a farm,
producing wheat, canola and sheep.

A few years ago, a friend told Cliff about XanGo, but

having been involved in network marketing previ-
ously, Cliff wasn’t interested. He was, however, curious
about the product’s antioxidant properties and health
benefits, so he purchased a couple of bottles.

88 OBTAINER
 CLOSE UP

Cliff Pamment, his wife

Anne (on the left side) with
Aaron Garrity (board chairman
and founder of XanGo) with his wife
Tiffany

Cliff nowadays says, “All the information people want

on XanGo can be found at the bottom of the second
bottle.”

Within a fortnight of consuming XanGo daily,

Cliff believed he was already feeling healthier.

So hooked was Cliff that he decided he would be-

come a XanGo distributor with the aim of selling
enough bottles to cover the cost of his own con-
sumption. Within a few months he recruited half
a dozen people and reached his goal. Within a
year however, his network had surprisingly grown
to 1000 people.

When Cliff was approached by a buyer in-

terested in his farm it was time to consider his
position. Until that time, XanGo had been earning him

OBTAINER 89
CLOSE UP

a part-time income of $6,000 per month. It was enough to
support their lifestyle, so they sold the farm and moved to the
coast. Over the years, Cliff’s XanGo business has tripled in
size.
Cliff says of his now full time career, “It’s not stressful, its very
laid back and I’m always working, meeting people and talking
to people – but its not like work. It’s enjoyable, and very flex-
ible. It’s a great product and the money is a by-product.”
Cliff says that being a XanGo distributor has helped his fam-
ily reach some of their biggest goals. “We have freedom and
flexibility. My wife goes to beach boot camp and I now have
time to enjoy swimming and cycling. As a premier distribu-
tor I travel to the US a couple of times a year. Last time I was
able to take my wife and youngest child and meet up with my
daughter who is always traveling. It’s a passive income wheth-
er I’m in Australia or overseas. Being a XanGo distributor has
also helped my own self development which is invaluable.”

Cliff starts his day with a morning swim or cycle, and then
goes to “the office” – his local coffee shop, armed with his
mobile phone, laptop and a newspaper. Typically he makes
calls for the first hour, and then checks the finance pages, a
personal interest. The remainder of the day might include a
few meetings over coffee or travel to see other distributors. He
also aims to meet one or two new people each day.
And Cliff’s formula for success? “Believe in what you do, be-
lieve in the product, be patient with people, and have a pas-
sion for what you do.”
Having built an incredibly strong business in the Land Down
Under with just one product, XanGo Juice, Cliff eagerly awaits
the launch of Glimpse™ Intuitive Skin Care in Australia and

“Being a XanGo distributor is the best business decision I’ve ever made”,
says Cliff. The product has changed my life and health, and the business has
allowed me the financial freedom and flexibility to experience life the way I
think it should be.”

90 OBTAINER
 CLOSE UP

New Zealand next month. With Glimpse skin care, XanGo is
once again creating a category with the mangosteen, this time
with a premium, high-performing and toxin-free skin care
line. Having already been featured by leading lifestyle media
in the U.S., Canada and Mexico, where it is currently avail-
able for purchase, Glimpse skin care will reach Europe this
summer.
to clean, toxin-free skin care, XanGo has signed the Compact
for Safe Cosmetics.
“Being a XanGo distributor is the best business decision I’ve
ever made”, says Cliff. The product has changed my life and
health, and the business has allowed me the financial freedom
and flexibility to experience life the way I think it should be.”

Glimpse skin care is not short of accolades and certifica-

tions. XanGo has formulated this unique product using lead-
ing green technology that meets EU directive 1776 that bans
harmful chemicals from use in cosmetics. Glimpse skin care
has also received the Natural Products Association certifica-
tion and seal in the U.S. and been listed on Thinkbeforey-
oupink.org, which advocates for products that are free of in-
gredients known to cause breast cancer. To cement its pledge

OBTAINER 91
COLUMN
by Nuno F. Assis
Dear readers,
in the last issue we concerned our-
selves with the search for the white
stone and you received a number of
questions that were intended to help
you make more of your life and to
conduct yourself better. For only
people who can conduct themselves
properly are also in a position to lead
others.
Again and again I am asked by top
managers at lectures, in workshops
or during coaching how to find the
right employee and what you need to
92 OBTAINER
do, particularly in network market-
ing, to make employees successful.
But what does the management of
employees boil down to?
Phases & erroneous beliefs
Employees go through phases in their
development. In each phase they re-
quire a different form of cooperation
and management by their manager.
And precisely here lies the stumbling
block for successful management of
employees. Many managers attempt
to treat their employees as they are
treated by their superiors. Or they do
not take enough time to manage their
employees properly and use a combi-
nation of carrot and stick. Or they try
to treat all employees the same.
The only thing that is right in the last
method mentioned is that in some
form or other there must be a system
that allows the to manage the employ-
ees systematically. But nothing else. It
is important not to succumb to the er-
roneous belief that all employees must
be treated the same. On the contrary.

Although it is important to make man-
agement systematic, it should be done
with so much individuality that each
employee can pass through all the 5 plus
1 phases of development and so develop
the greatest potential possible.
There are many myths and erroneous
opinions about the topic management
of employees and most are based on the
fact that employees that have sold well
and have built up a solid product busi-
ness can be made into leaders through
the career plan of their company – or
that this is often their only chance to
generate more income and to get more
recognition in the company. But pre-
cisely in this step lies the challenge for
the employee and for the company. Be-
cause not everybody who can sell well is
also able to be a good manager.
Responsibility of the company
Since Network Marketing consists to a
very large extent of managing, training
and building up employees and teams,
every company in this industry has a
great responsibility. Many companies
try to measure up to this responsibility
by transferring to their most successful
s the responsibility of training and in-
structing the new s in their own struc-
tures and in the whole company in the
framework of workshops, training ses-
sions and or appearances.
In and of itself a well-intentioned system
which nevertheless shows weaknesses in
the same places as previously the devel-
opment of sales personnel to s did. Be-
cause what has functioned successfully
with one employee will not necessarily
also function with another.
COLUMN
In the course of my daily work I expe-
rience again and again that employees
who have the potential to become good
s get messed up because attempts are
made to provide them with methods
that have functions elsewhere in the
company but which the new is incapable
of putting into practice. Because just as
one employee passes through different
phases of development so also an passes
through various phases of development.
For this reason it is an important task of
each company to create a management
system that allows people who are not
so talented to achieve above-average
performance and supports them in their
development.
The beginning
But I do not want to bore you with
COLUMN
considerations that are all too strategic,
rather I want in the framework of this
article to provide you with practical aids
and show you which management tasks
you have to fulfill in order to be success-
ful and to communicate some important
principle to you that will help you in your
day-to-day work.
Or let me express t as follows: What do
you think 7 different painters would an-
swer if you asked them what their daily
mission consisted of? What do you think
7 different lawyers would answer to the
same question? And what do you think 7
dentists would answer if you asked them
this question?
Very probably most of those questioned
would list similar tasks, similar resources
and similar principles that they use on a
daily basis. And now a provocative ques-
tion:
What do you think 7 s from your com-
pany or your team would answer to the
question what their daily management
tasks are, what resources they use and
what principles lay the basis for the func-
tioning of everything?
Do you think you would get similar results
as in the case of the painters, the lawyers
and the dentists?
Now I do not know what it is like in your
company or team but I do know the an-
swer I get when I advise a company and
train and coach their s. Regardless of
whether I ask this question at the level
of top management, or at board level or
in one of the lower management levels,
completely different answers come to
the surface and seldom is there an over-
lap. What can you learn from that for you
company or your team?
If you succeed in installing a management
system in which each manager (indepen-
dently of the hierarchy) knows exactly
94 OBTAINER
what their management tasks are, knows
which tools are available and which man-
agement principles they should follow,
then you have a system in which you em-
ployees can develop themselves optimally
and achieve above-average performance.
As a result you have a clear competitive
advantage over your competitors.
Let us now begin therefore with the first
step in the successful management of em-
ployees: recruiting staff.
Recruiting
The first contact you have as a manager
with a potential new employee is the re-
cruitment of the employee. Many manag-
ers spend a large part of their time and
their work on recruiting new staff. This
is a decisive moment in which many im-
portant aspects of the course are set for
the further development of the new em-
ployee. And is precisely precisely here
that many managers have particular dif-
ficulties.
At this point I do not want to give you
a lecture on where you can recruit new
staff, because you company does a lot
of good work here so that you can now
concentrate on the recruitment process
itself.
When you have a new employee in front
of you, you should ask yourself some im-
portant questions in advance, during the
preparation and then in the follow-up to
the job interview.
Your considerations should center on the
following questions:
1.Can the new employee fulfill the job?
2. Does the new employee want to fulfill
the job?
3. Does the new employee fit in with you
and with your team?
Let us look at the questions again more
closely.
Ability
Again and again managers have difficul-
ties with this first point. Because con-
trary to accepted opinion here it is not a
question of the successes of the past, of
the wonderful references from previous
workplaces – or the lack of these.
In practice managers place too much
value on the application documents and/
or the alleged successes of the past so let
themselves be misled about what the
presence of the person sitting opposite
them looks like. As a forward-looking
manager the references and application
documents are not of much use because
they merely give you a picture of what
this person was once like. In addition,
most application documents contain
no concrete results from the past in any
case, but merely paraphrases in coded
language that in the final analysis say
nothing about the person.
For you, however, it is important to rec-
ognize and understand what this person
is like today. You do not need or want
somebody in your team who was once
good but today is no longer prepared to
provide the performance you need. In
your team there is simply no place for
“has-beens” – people who were once
good. What you need are people who
have the right attitude to you, to your
company, to your system and to what
you want to achieve. Therefore it is im-
portant that you recognize and under-
stand the attitude of the person sitting
in front of you and that you do not allow
yourself to be taken in by flowery lan-
guage or nice application documents.
What they want
And so we come to the second question.
Here is is not a question of how far they
will carry out the job in the next few
weeks or months but of whether they
are prepared to carry out the job still in
3 to 5 years time. And in order to be in
a position to answer this question you
COLUMN
should ask yourself the following ques-
tions:
1. Can the job help the applicant to
achieve their personal goals?
2. Does the job support the nature of the
applicant?
As a manager you ought to understand
that an employee who does a job that
does not help them to achieve their
goals in the long run and that also does
not support them in their nature, such
an employee will resign sooner or later.
Here it is not a question of supporting
every every characteristic of their dispo-
sition through work, but rather that the
work on a lasting basis boosts their dis-
position and they can as a result build
up their self-confidence. As you will see
in the next issue, this is one of the im-
portant elements in developing success-
ful employees.
Employees change their jobs for three
reasons: Either because they will get
more money somewhere else, or because
96 OBTAINER
they think they will be able to have more
fun elsewhere, or because they can be
part of a vision somewhere else. Which
do you think is the strongest factor?
It is your job as a manager to ensure
that your employees have the feeling
to be working on a great vision. But for
that you ought to understand what the
attitude of your new applicants is today.
Because only in this way will you be able
in future to manage and develop your
employees so that they will believe in
your vision.
Fitting into the team
In the case of the third question we are
among other things dealing with values.
And now as a manager you are in the fir-
ing liner. Can you define your own val-
ues clearly and do you know what values
your employees should have? Are you
unable to collaborate with employees
whose values are different from yours?
Are you aware that sometimes people
whose values are different than yours
are precisely the people you need in or-
der to build up and develop a successful
team?
In practice managers often seek out em-
ployees who are either like themselves
or who they can keep under control eas-
ily. But if you want to create a team that
will enable you to have above-average
success, then you will need people with
values who complement each other. It
is not a question of finding people who
are like yourself, but of finding people
whose values can complement your val-
ues, so that you as a team can achieve
more than each of you can on your own.
And how do you now find out in the
course of the job interview how much
the applicant fits in with you?
Filling the gap
The art of a successful job interview does
not consist of “sucking” the new appli-
cant into company or the team, but of
filling the gap that exists between your
point of view and reality. A famous and
very successful American airline well-

known for its customer service, South-
west Airlines, has an interesting slogan:
Hired by attitude and trained by
skills
Precisely this is the question in your
job interview. You want to find out the
current attitude of the applicant and
you want to be able to assess their abili-
ties in order to encourage and make
demands on them in your management
system. For this there are a number of
questions about attitude which I have
found out during my research and have
tested and further developed myself so
far in over 8,000 job interviews. Ques-
tions that are atypical and help you to
find out more about the person sitting
opposite you.
Some of these questions are:
1. When are you happy?
2. What can you do really well?
3. What kind of people do you like?
4. How would you combat our compa-
ny/our team if you were one of our com-
petitors?
5. Who are you?
In total 26 questions that can give you
further help in your job interview and
support you in getting answers to the
three questions mentioned above. If you
would like to have all 26 questions, you
have as a reader o OBTAINER magazine
the exclusive opportunity to download
these questions free of charge from our
Internet site.
In German you will find the questions
at
http://www.assis.de/obtainer-de/
and in English you can download the
questions at
http://www.assis.de/obtainer-en/
Use these questions and familiarize
yourself with them. They are one of the
most effective tools you can apply at the
COLUMN
beginning of a collaboration. Do I al-
ways use all the questions? No, I don‘t.
That is why I have divided the questions
into questions I can ask any employee
and questions I only ask future manag-
ers. It is a selection that you can use in-
dividually as needed.
In the next issue we will examine the
first phase of employee development
more precisely and what opportunities
are available to you to support and chal-
lenge you employees properly in this
phase.
Remember: Leadership is action and
not position. It is your actions that will
allow you to appear to be a good man-
ager to your employees – or then again
not!
Best regards,
Your coach,
Nuno F. Assis
OBTAINER 97
 CLOSE UP

98 OBTAINER

N
ormally we in the editorial team of OBTAINER
write the portraits of networkers you can read
about in our magazine ourselves. But when an
extraordinary person who works for an extraor-
dinary company writes us an extraordinary letter – then it is
time to leave well-worn paths. We are therefore publishing the
success story of Reji Samuel just as it reached us – as a letter:
I am extremely happy to be able to share my success story with
you all. Actually it is not correct when I describe my story as
a success story because you might think that in my life I have
achieved success upon success with multi-level marketing.
But if you read further, you will see that my so-called success
story is more a “story of errors.”
Nine years ago I gained a foothold in the multi-level market-
ing industry. Since then it has been a long journey through a
dark tunnel, but I have always kept this bright blazing ray of
success of success in view at the end of the tunnel. Like many
of us at the beginning I also joined a dubious company and in-
vested a very large sum of money. I made many of my friends
and relatives members of this company. Because they trusted
me they also invested a lot of money. This company had mo-
CLOSE UP
tivated me to excel myself, but when I had reached the high
point of my motivation, the company simply disappeared –
and left me behind alone in the dark tunnel!
The company disappeared suddenly and unexpectedly and I
was accountable to my members as they had trusted my word
and invested a lot of money. In order to keep my word I sold
my house for 1,200,00 Indian rupees (about US$30,000) and
gave my members back the money they had invested. When
the situation had settled down again, I stood there and two
paths lay before me: Either retreat from the tunnel or to take
my courage in my hands and to continue through the tunnel
in order at its end to enjoy the fruits of radiant success. De-
spite the persistent doubt of my friends and relatives I decided
to continue and joined a second MLM company: again highly
motivated people, unique and special products, successful
leaders, colorful dreams. But again I reached the wrong deci-
sion as far as the company was concerned!
The system was not perfect and the company collapsed. There
is a well-known proverb: “It is normal to make one mistake,
but to make it a second time is a sin.” If that is true, then I
have committed four sins. After I had made the mistake in six
companies in multi-level marketing (or experienced as a mem-
ber of these six companies at the time when they collapsed), I
was depressed. I felt dejected and a strong desire for revenge
against such dubious companies arose in my thoughts. In or-
der to teach them a lesson how you manage an honest compa-
ny in multi-level marketing that does not suddenly disappear
and leave its members behind in the dark tunnel, I decided
to build up my own company in the network-marketing area
together with my friends.
It was a company based on insurance and it offered vehicles
as commission. For the first time in my life with MLM I felt
satisfaction when I was able to give my members the promised
commission. But it was not so simple. Lack of advertising, mo-
tivation and enthusiasm killed the business. When I reached
the state of being designated owner of a dubious company I
OBTAINER 99
 CLOSE UP

paid off my liabilities to my members

and closed down the company. And
again a mountain of debt piled up in
front of me. My career curve was point-
ing steeply downwards and my friends
and relatives were getting worried about
me. All of them started to give me advice
and in the end, after I had agreed, the
got me a visa so I could travel to Dubai
and look for a job there.
So I came to Dubai and started to look
for a job. Finally I also found one with
moderate pay. But my salary was by no
means enough to pay off the debts I had
accumulated. And the bright light at the
end of the tunnel still haunted my mind
even after I had gone to a foreign coun-
try. I was like a firecracker waiting to go
off. And it cam when somebody told me
about a Malaysian company in network
marketing that had settled in Dubai and
was called DXN. The person who told
me about it had already been a member
of the company for five years.
Admittedly I was very excited when
I heard that but I remained skeptical
about jumping into this company as a
result of my bad experiences in the past.
I went to the first meeting and felt deep
in my heart that this bright ray of light
was coming nearer and nearer. When
the meeting came to an end, I once more
had two options to choose from. Either

100 OBTAINER

I could turn a blind eye to multi-level
marketing as my relatives and friends
advised or I could join DXN and try my
luck for one last I went through all the
details of the company, had long discus-
sions with existing members, analyzed
the pros and cons – and somehow I felt
that this company would be the long-
awaited real change in my life. With
regained self-confidence I decided to
resign from my job and to become a full-
time member of DXN.
This decision resulted in many difficul-
ties – after all I was in a foreign country
with a very high cost of living and many
visa formalities. With God‘s help I was
able to deal with the formalities form
my visa and to my surprise DXN helped
me to master these difficulties. At the
beginning my income through DXN
was very low. But even when the income
was still low, my self-confidence grew
more and more. Because the company
was punctual about paying its members
the money at the end of the month. My
trust in DXN became unshakable wen
through DXN I got the opportunity to
visit Malaysia and participate there in
the celebrations on the occasion of the
15th anniversary of the founding of the
company.
Slowly but surely my group grew. My
income rocketed upwards and above all
through the company I got the oppor-
tunity to visit other countries. I began
to enjoy the real benefits of multi-level
marketing... yes, the long-nourished
dream of achieving the light at the end
of the tunnel finally came true!
My dear friends, I still lack the words to
describe the health benefits, the pros-
CLOSE UP
perity, the journeys and the associated
freedoms I have achieved through DXN
– and the real magic is that I was able
to achieve this within the space of just
one year! My life should be a lesson for
all the MLM enthusiasts who plan to
join a company and pursue the business
of multi-level marketing. As I already
said, I was trapped in the dark tunnel
of disaster and had to go through many
bitter experiences in order to reach the
end of the tunnel and enjoy the fruits
of success. But for you there is a short-
cut to enjoying the splendor of success
through multi-level marketing with-
out blundering into the dark tunnel of
fraudulent companies! The shortcut
is nothing other than: “Join the right
MLM company!”
May the Almighty help you to realize
your dreams in this successful industry.
Contact:
E-mail: dxnreji@gmail.com
Cell: 00 97 150 7563009 (UAE)
00 919 744 790868 (India)
 LIFESTYLE

JOURNEY TO ANOTHER WORLD AND TIME

Kerala in southern India is an insider tip for „vacations of a different kind“

OBTAINER 103
104 OBTAINER
OBTAINER 105
LIFESTYLE

106 OBTAINER
 LIFESTYLE

OBTAINER 107
Erfolg: Ist Attraktivität wichtiger als
Können, Humor und Charakter?
Von Alexander Plath

108 OBTAINER
 COLUMN

OBTAINER 109
Studies show that attractive employ-
ees earn up to 15% more salary than
unattractive colleagues and that 47%
of all Germans believe that you only
have opportunities in life if you look
good. On the other hand a Forsa poll
(GEO 10/2008) says that humor is a
factor that makes people attractive
while physical attractiveness is only
important for 38% of those surveyed.
So what is really the
case?
In its last issue the magazine Fitfor-
Fun has an interview with Prof. Karl
Grammer (the most renowned re-
searcher into attractiveness in the
German-speaking world) with the
title: “A Sobering Thought: Character
Plays No Role!” Even if Prof. Gram-
mer is unable to present any univer-
sal formula for attractiveness, he does
name nine “general pillars of attrac-
tiveness”, in other words nine fac-
tors that are equally considered when
evaluating attractiveness all over the
world, such as youthfulness, condi-
tion of hair and skin, movement,
smell, voice and so on.
110 OBTAINER
Humor, character or
even income do not
feature among them!
To the question why character is not
among these nine pillars Prof. Gram-
mer answered: “It is missing because it
does not play a role in the first place. It
sounds sobering, but it is scientifically
proven. Each of us scans his or her op-
posite number within a few seconds.
This scanning program is conditioned
by evolution and is designed to ensure
reproduction and the maintenance of
the species. Quite simply, we want the
best possible genes for our offspring.
(...) This apparently quite primitive
selection is anchored deeply within us
and has nothing to do with whether we
are really planning to spend the night
with our opposite number.” So we scan
our opposite number within a few sec-
onds and this first impression leads us
to decide whether we find the person at-
tractive or unattractive, friendly or un-
friendly. Revising this initial decision
often takes a long time – in contrast to
the few seconds at the beginning.
How important are
eduction and money?
According to Prof. Grammer both of
these play no role in the initial scan and
thus play no role in the initial decision.
However, with education, money and
similar factors it is possible to compen-
sate for one disadvantage or other dur-
ing the initial check out, since a good
income and good brains signal to our
biological program that they will ensure
the survival of the possible offspring.
This first impression, this evaluation of
your opposite number is therefore also
(even if it is happening unconsciously)
an evaluation in line with the pattern:
 COLUMN

“What can the other person do for me?

How does the other person fit with me
(professionally and privately)?”

Our evaluation is therefore carried out

from our personal point of view, the
evaluation undertaken by our opposite
number on the other hand is done from
their personal point of view. This is the
reason why when I speak about the first
impression I always say that it must be
convincing from the point of view of
the customer (and not from our point
of view). Thus it is important that we
prepare the first impression we leave
appropriately.
So if we know who we are going to meet
today (for example, at an appointment
with a customer), it is only prudent that
we should consider what our opposite
number is expecting as a first impres-
sion, both in terms of appearance and
our behavior. You will no doubt behave
differently with a bank manager than
with a farmer – examples I use with-
out making any value judgment what-
soever!
In addition it is important that you
distinguish yourself from your “com-
petitors”, but not so strongly that your
opposite number will no longer be able
to identify with you. So the renowned
motto “Different than the others”
means “be exciting” (by standing out),
without scaring off or repelling your
opposite number. We deal with this
point, for example, in the framework of
the topic “Elevator Pitch” in our semi-
nars.
So if we know how important attrac-
tiveness is for success in life, we should
show our customers how they can in-
crease and maintain this attractiveness
with the aid of our products. This ap-
plies to almost all products that are dis-
tributed through direct marketing.
Before every discussion with a custom-
er you should therefore consider how
you can help your customer to appear
more attractive with your products.
With cosmetics, food supplements and
diet products this is quite obvious, but
also all other products that improve the
standard of living and the quality of life
help to make people more attractive
and to appear more appealing..
From that it follows in turn: Solve your
customers‘ “problems” – and you will
be attractive”! And that is true both in
business and in private life!

OBTAINER 111
 CLOSE UP
Photo (from the left): Rudi Neidhardt, Harald Meier, Hannes Sommer
Vemma Europe
Europe‘s Team No. 1
A
s early as April 2005 – shortly after the local
VEMMA™ launch – solid plans were forged to
unerringly reach the European continent. But
as a result of curious circumstances the leap
across the Atlantic did not land in Germany as would per-
haps have been expected by every business expert. It was a
former top class professional sportsman who with a lot of
charm but above all strength and vision brought the first
VEMMA™ packs to Europe. To Graz. In Austria.
THE LEAP ACROSS THE ATLANTIC
Harald Maier, the former professional cyclist (among other
things fifth in the professional world championship), who
at this time was very successful as a mental trainer, was on
the spot live as the birth of VEMMA™ was being celebrated.
112 OBTAINER
His business sense and gut feeling confirmed for him that
this thing was hot. His eyes twinkled, great visions ran past
his inner eye and immediately he became active and ap-
proached the boss of the company, VEMMA™ founder BK
Boreyko. But when he asked when the first VEMMA™ packs
could be expected in Europe, the eager pioneer from Aus-
tria received what he felt was an extremely unsatisfactory
answer: “Europe will not start before 2008/2009!” Will-
ing and just as able to start on his own bat Maier ordered
the first multivitamin container to the Alpine country in the
heart of Europe and installed a team full of ardent pioneers
who knew exactly what a unique opportunity was involved
here. In this way they were really were counted among the
very first who were allowed to obtain VEMMA™ in Europe
– even if initially it was just in “Little Austria.” Business
went well. Up to 10,000 packs a month were dispatched.

And for 2 years a “test run” could take place in the beautiful
mountain and lake regions of Austria. In order to find out
what the latest expensive studies and product comparisons
only found out and confirmed just recently: “VEMMA™ is
unique!”
ABOVE THE RADAR LINE
While this was happening, people were working zealously
and with dedication to lay the basis for the whole European
market. A highly professional support and expansion team
was to be created – from out of the heart of Europe – in
order to form the healthy basis for the coming period of
high-energy building. Conscious of the fact that in the case
of VEMMA™ a high-class lead product, a top-class parent
company and a strongly growing and highly competitive
market were coming face to face, the selection of the Eu-
ropean management was an extremely important decision,
which BK Boreyko and his elite team approached with very
high specifications. So the choice made by BK Boreyko fell
on the “Dynamic Duo,” Fred Stege & Simon Grabowski:
“Fred is the emotional power leader, a full-blooded seller
and a distribution professional, and Simon is the sober
strategist, the ingenious ideas man. Together the two are
unbeatable!”
EUROPE’S NUMBER 1 TEAM
To the “wild” pioneering start carried by an former profes-
sional sportsman and many eager business partners came
CLOSE UP
the stable power of a European franchisee: “Now we can
really build massively and sustainably!” In the meantime
around Harald Maier and Fred Stege have gathered other
top executives who will develop the European market side
by side. So among others Ambassador Leader Hannes Som-
mer, developer of the well-known VEMMA™ success for-
mula, is one of the pillars of this power team, which today
represents Europe‘s strongest VEMMA™ organization. It is
also worth remarking that this European team around the
pioneer Harald Maier is regarded as the most stable VEM-
MA™ organization worldwide. “Our way forward goes sole-
ly through a strong and in my eyes also unrivaled product!”
is how Maier explains his success. “Only if the customer
finds a clear benefit, do we have a stable business which
will grow well!”
VEMMA GERMANY
With the American know-how of a stable parent company,
top-class European franchisees and an elite management
team Rudi Neidhardt wants as the German Master distribu-
tor to give his best and to beat all sales records in Germany.
If somebody drops out for a while after 30 years of suc-
cessful network marketing in the nutriment sector and then
starts again anew from the beginning, then a man is going
to the starting-block who is predestined to succeed. “I know
what I‘m talking about,” says the dynamic Grand Old Man
of MLM. With an astute eye he has recognized the prob-
lem of how newcomers in the industry have been taken in
by promises, have not persevered and have finally drifted
away without success during their surfing through the mas-
sive area of not always reliable MLM companies. “I like to
compare networkers with settlers who come into a strange
land with their covered wagons and plant their flags in the
ground intending to stay. Whoever says: ‚Now let‘s take a
look...‘ hasn‘t got a chance here. The right motto is: “Now
let‘s get down to it – and keep at it!‘”
A BETTER LIFE
The VEMMA worldwide™ expansion program has always
been accompanied by the clear statement from company
founder BK Boreyko: “ We are aware that the European
market offers us even greater potential than the American:”
Whoever believes in visions of a better life, wants to earn
money and brings enough fire with them will find in Eu-
rope‘s No. 1 Team at the side of Fred Stege, Harald Maier,
Hannes Sommer and Rudi Neidhardt the best conditions
for entering this race as a potential winner. “Welcome to
the World of WINNING!”
OBTAINER 113
Interview
With Fred
Stege,
Managing
Director of
VEMMA
Europe

As part of the preparation of an OB-

TAINER special on the European VEM-
MA Royale convention, which will take
place on the 16th May 2009 in Frank-
furt am Main, we have interviewed Fred
Stege, the VEMMA CEO for Europe and
Africa. As the complete interview will be
published in a special magazine edition,
it is only published in part here. Those
who wish to read the complete interview
can do so from mid May in ‚OBTAINER
special‘.

OBTAINER: Mr. Stege, in 2005 VEM-

MA was founded as an affiliate compa-
ny of New Vision. When did you make
the move to VEMMA?

In 2006, I was approached by Peter

Francis and Tom Alkazin, however at
that time I wasn‘t interested as I had
decided to take it easy and get over a se-
rious illness and during this time divest
myself of my business‘s managers. At
this time, Simon Grabowski and I were
developing a team for nutritional prod-
ucts and I changed my mind only when
they sent me their products, which were
unbelievable. I knew the reputation that
New Vision and it‘s liquid products had,
however I was completely convinced af-
ter I actually used the products. [...]

Photo (from the left): BK Boreyko, CEO and Founder Vemma, Fred Stege,
Director Vemma Europe on the Vemma Royale 2009 in Las Vegas
OBTAINER: What occupation did you
have before you became a partner of
New Vision?
For 17 years I worked as a distributor
and was quite successful. However, in-
stead of the Ferrari‘s, which usually go
along with it, I was interested in the de-
velopment of the company and invest-
ing in it. […] I wanted to take over the
responsibility to change things for the
better; I wanted to take over the owner-
ship.
OBTAINER: What convinced you to be
the licensee at New Vision?
At first it was the product, the only liquid
concentrate in the industry (VEMMA is
not a juice, it is an extract) and also the
management of the company. BK Bo-
reyko has the same mentality towards
the industry as I do. We were both suc-
cessful distributors and still have the
mindset of a distributor, however we are
also quite matured on the entrepreneur-
ial side of things. VEMMA is a company
where ‚distributors stand in the fore-
ground‘, and although the headquarters
of the company are in Arizona, USA, BK
understands that Europe has a differ-
ent culture with different standards and
rules. […]
OBTAINER: You are now managing
director for Asia and Europe. Can you
describe how VEMMA is developing in
both these continents?
I am the Director of VEMMA‘s division
in Europe, Russia, Israel, Turkey and
Africa (not Asia) and 2009 has been
scheduled as the date of our monitor-
ing and expansion. […] This is currently
CLOSE UP
taking place in the EU, Turkey; we are
growing fast but also controlled and we
are putting a long-term dynamically co-
ordinated growth model in place. Even
on this side of the pond VEMMA has
developed enough to be a multi-billion
dollar company. VEMMA is more than
just a company with a ‚direct shipping‘
product; these sort of companies are to
be seen everywhere these days. […]
OBTAINER: n May VEMMA will de-
velop into the German market. What
meaning does this have for your global
business?
Germany is Europe‘s number one coun-
try, Period! When I was a distributor I
have always had respect for this coun-
try, as it is not only the largest country
in the EU, in my opinion it is also the
most professional. It takes time to get
OBTAINER 115
established in Germany as Germans
want stability and confidence, and we
have taken the time to ensure this. This
year we will show that we are rock solid
and ready to take on all the customers
and distributors that come to us. We will
also offer them excellent support. […]
OBTAINER: In which European coun-
tries is VEMMA currently represented
and which countries will follow in the
near future?
In essence, we deliver everywhere, how-
ever we are still working on the fine-tun-
ing. […] This Spring, we will be tapping
into Turkey. Our sub licensee has done
immense work and it appears that there
116 OBTAINER
will be a huge market out there, interest-
ing for Germany also as there are mil-
lions of Turks there. Turkey is special as
we maintain a healthy relationship with
Dr. Mehmet Oz, Oprah Winfrey‘s cardi-
ologist and doctor. He is a celebrity in
both the USA as well as in Turkey. Oz
takes part in our conventions and sup-
ports VEMMA.
OBTAINER: What is the advantage of
VEMMA‘s compensation plan when
compared to others?
VEMMA has a plan that contains no
cracks, which means all commission will
be paid out, period. This is a significant
advantage and when compared to many
other companies you realize that our
distributors receive an income which is
above average compared to other com-
panies. […] The advantage of the VEM-
MA plan is that it is easy to understand
and the ENGINE of the company (the
middle ranks) is also paid well. It is bal-
anced and duplicable.
OBTAINER: What should a distributor
do when he would like to earn €500 or
more per month?
There are several ways to make €500
with our plan, however a stable €500
that is based on a residual income is,
in my opinion, more important, there-
fore: Take two people, duplicate this a
few times and that will be enough. This
is our strength, we duplicate far bet-
ter than all of the others which I have
come in contact with in the past (in the
past Fred Stege has built up over 2000
representatives). […] We have many
people who, within a timespan of three
to four years, earn a monthly income of
€100,000; with their residual income
included, monthly they earn almost
€200,000! I have never seen something
as fast and as solid! […]
OBTAINER: How does your company sup-
port its partners in achieving their goals?
This is one of our most important tasks.
Firstly we set up a training course for
the partner, and introduce the best and
most sensible duplication model that
was ever launched – how can I put this?
- because it has been tried and tested by
me and by distributors from many coun-
tries. […] Apart for this, I am personally
here to assist and help share the vision
and mission of our company. […]
OBTAINER: In your opinion, what
meaning will the network marketing
industry in the future have for Germa-
ny, Europe and the world?
Good question! I can understand how
conceit it is for me to answer this ques-
tion without a crystal ball. […] Network
marketing is maturing and will be more
professional, more accepted. Take a look
at the data of the DSA, which shows an
increase. We will definitely grow faster
during the recession than ever before.
It is our task and the task of our other
companies to guarantee professional-
ism and to bring this industry and its
message to the next level. […]
OBTAINER: Mr Stege, thank you very
much for this interview!
OBTAINER 117
 SHORT CUT
Japan Team
O
n December 12th 2008 Jus International held a
pre-launch event for Jus Europe in Rotterdam.
Hundreds of interested people turned up for the
occasion, including Remy Bonjasky, the kick
boxing champion. The crowd had been mobilized by the team
around John Lucardie gathered for this kickoff meeting in
preparation for the March launch of Jus Europe.
But who are Jus International and what are their plans?
OBTAINER WORLDWIDE investigates.
Jus International is a limited liability company founded
in September 2008 with head office in Boise, Idaho. The
company‘s founder and president is Jeffery Boyle, chairman
118 OBTAINER
is Richard Durham and CEO is Jason Reading. In addition
to the head office the company also has offices in Salt Lake
City, Taipei and Tokyo and will shortly be opening offices in
the Netherlands. In addition to the US market and the future
European market expanding from its existing Dutch base
as soon as the Dutch warehouse is ready, the company is
also active in Taiwan and Japan. Preparatory work is also
underway to develop the Russian market.
The company‘s main product is the Jus
Superfood drink, a combination of 23
berries, fruits and herbs obtained from
all over the world. The product is

bottled in the US and is suitable for all ages and health types.
Turnover in 2008 was just over $3,000,000 and the planned
turnover by July 2009 is at least $1,000,000 a month.
Founder Jeffery Boyle describes himself as having been an
entrepreneur from an early age. “When I was eight years old
I used to ride my bike across town to a commercial candy
company and sell it retail to the local neighborhood kids. As
strange as it may seem, that candy store was an incredible
learning opportunity and set my path as an entrepreneur.”
He first became involved in network marketing in 1994
while still a student when he started with
Amway. At first he did not have any great
success but after his first disappointing
experiences things picked up and he was
able to build up a considerable busi-
ness over the next few years, but he now
says “I built it in a way that bordered on
fanaticism.” Eventually he burned out
– “not because I worked too hard, but
because my experience left me to believe
that it was too hard for normal people
to succeed in network marketing.” So
he decided to move on to other areas.
With his brothers he raised millions
during the dot com boom and after
they sold their interest, he moved
on to corporate America: “I be-
came a Vice President of Sales for
a fortune 1000 company. I had
reached executive level within
four months
and when I
got there, I
realized I
didn‘t like
SHORT CUT
it. I quit my job, started a business magazine with my brother
and attempted to run it while I went to law school.”
During his second year at law school a good friend from high
school invited him to help with his new network marketing
company. At first Jeffery was hard to convince, but his friend
was persistent and when he finished law school he joined
the company as Vice President of Sales and Marketing. As
part his job he started to research other network market-
ing companies and found that they had become much more
sophisticated than in the 1990s. “The marketing was first
rate, and the compensation plans were much better.” He also
saw scope for improvement: “I saw with some tweaks to their
plans the new person could make $250-$500 very early in
the business.”
He rediscovered his passion for network marketing: “What
really made me passionate about network marketing again
was the people at the meetings I attended... What I loved was
seeing a bunch of people with dreams. I loved the look in
their eyes. I loved seeing hope. I loved seeing excitement. I
loved being in a room that was alive. I loved network market-
ing again.”
Eventually he left his friend‘s company to move on to his own
projects, but as he says himself: “I couldn‘t get the network-
marketing bug out of my mind. I had to figure out a way
to stay in network marketing but also implement some of
the important lessons from my years as a distributor and
corporate employee.”
Having decided to concentrate on health and nutrition
products, Jeffery started to contact nutrition laborato-
ries throughout the United States looking for a suitable
product. Eventually he found a lab on the East Coast
with the necessary know-how and the ability to source
ingredi- ents globally. After experimenting with
vari- ous recipes they eventually settled on
one that did not rely heavily on powder-
based ingredients as do most other
products in this field. All ingredi-
ents work
together
syner-
gisti-
 SHORT CUT

“We are moving from Start up to
Momentum phase. We are growing very
fast right now ... When a company gets
past the first months of growth and moves
into momentum is when people should
jump on board. Now is that time for Jus
International.”
cally and it is an all-natural product. Field tests were a great
success and they were eventually able to acquire the financial
backing necessary to launch Jus International last year.
According to Jeffery Boyle the company‘s philosophy is:
• Jus is a company built out of four equal parts
• The right products: Products that would sell outside of
the opportunity if they had to.
• The right team
• The field of IBOs who are the partners of Jus Corporate
• The Jus Corporate team
• The right funding – see Ariescp.com
• The right compensation plan – it truly rewards those
who tell the story
He says: “We are moving from Start up to Momentum phase.
We are growing very fast right now ... When a company gets
past the first months of growth and moves into momentum
is when people should jump on board. Now is that time for
Jus International.”
at the Sheraton Hotel in Salt Lake City. The latter “event will
be full of business training, exciting giveaways, special an-
nouncements, and more.”
Asked about the future of MLM worldwide Boyle
responded: “Network marketing is coming of age...
However, we must ensure that we understand that the
future of network marketing is well guarded. We must
treat people with respect and truly dedicate ourselves
to helping others improve. When we are as concerned
about the industry as much as our own company, the
industry will be unstoppable.”
And Jus International‘s role in all this? “Jus will be a
front-runner in leading the industry. Jus Superfood can
be sold in stores, but we believe in people and the self-
improvement culture espoused by network marketing. We
want the world to know that network marketing is an honor-
able way to make money and help others.”
And his advice to OBTAINER readers? “Network market-
ing works, if you are dedicated to your business.
Treat it like a hobby and it will cost you money.
Treat it with respect and if you give your-
self the time to succeed,
you can.”

“People can join Jus for $35 or $500 Our leaders who
succeed follow a system. We have a defined system that
works when people put their own personality into an
already proven system.”

Details of the compensation system can be found at

http://jefferyboyle.com/the-jus-opportunity/.

The company provides training by means of weekly

training calls, regional events and worldwide
events. They also hold special training calls.

The next major events are the Jus Mexico

Award Trip to The Riu Palace, Cabo San Lucas,
Mexico, May 4-8, 2009 for all those who have
earned 40 points or more through March
29, 2009; and Shine ‚09 Convention –
World Convention, September 24-26, 2009

120 OBTAINER
 SHORT CUT

More about Jus International at

http://jefferyboyle.com and

Jus Europe at www.juseuro.eu.

OBTAINER 121
 CLOSE UP
D
r. Manfred Conradt, specialist in internal medi-
cine and nutrition specialist, has had a practice
for internal medicine in a small town in northern
German for 28 years. Like all other doctors he
learned during his studies and advanced training to recognize
and treat illnesses. For a long time his orientation was strongly
organic and in addition to physical examination he used medi-
cal technology, laboratory technology and drugs. In brief: he
was always concerned with healing, relieving and sometimes
simply giving comfort... until in 1998 his life took a decisive
turn as a result of the nutritional supplement Juice Plus.
122 OBTAINER
“Through dealing with this ingenious product my attention
was more and more directed towards avoiding illness, toward
prevention,” he says himself and because nutrition plays such
a great role it was logical for Dr. Conradt to do an additional
course to become a nutrition specialist. On a part-time basis
with the “Personal Franchise” of NSA he has built up a net-
work of contract partners predominantly made up of people
from the health, wellness and fitness sector and in five years
he achieved the highest position, the National marketing di-
rector. “Because our health is our most precious possession,
as the saying goes, for those around me and for myself the

highest priority is to promote and maintain it. The vast ma-
jority illnesses could be prevented by a change of lifestyle.
At least, “Das Deutsche Ärzteblatt” (German Medical Jour-
nal) speaks of 70% to 90%s This would not only save a lot of
money, it would save a lot of suffering. The dentists started
long ago with prevention, they call it prophylaxis, with regard
to caries and periodontosis and they can communicate to us
how important it is to take care cleaning our teeth. Also in
the movement sector a lot has come into motion in the truest
sense of the word. Supplementary movement has become has
become a matter of course for many with our current primar-
ily sedentary way of life. However, the necessity of intelligent,
natural optimization of our nutrition is, unfortunately, not
common knowledge yet”, continues Dr. Conradt.
The facts speak volumes: more and more overweight people,
more and more cardiovascular disease, more and more dia-
betics etc. Society is no longer living in a manner appropriate
to our species – too little movement, too much industrially
processed, calorie-rich but nutrient-poor food. Most people
know meanwhile that they should eat sufficient fruit, vegeta-
bles, herbs and spices, but cannot or do not want to integrate
this into their lives. The many vitamins, minerals, enzymes
and many more secondary plant materials (e.g. the flavors,
colors and odors of the plants) are important natural aids in
order to neutralize surplus oxygen radicals, that arise in any
oxidation (combustion), to strengthen our immune systems
and to make us less sensitive to the diseases of civilization and
also to cancer.
Various attempts at enlightenment and campaigns such as,
for example, “5 a day” have not resulted in any noticeable im-
provement in nutrition. Eating 600 to 1,000 grams of fruit,
vegetables and berries a day has remained a pious wish. The
latest “National Consumption Study II” from 2008 has proved
again very impressively that in particular the consumption of
vegetables is catastrophically low. And with men the situa-
tion is even worse than with women. Another problem is the
obvious declining quality as a result of selection of varieties,
exhausted soil, premature harvesting and on occasions long
storage, without even taking contamination by herbicides and
pesticides into account. For the reasons mentioned above it
is unavoidably necessary to act, namely to optimize our in-
sufficient supply of vital substances with a simple and cost-
effective nutrition supplement that is close to nature. The
„Gesellschaft für Ernährungsmedizin und Diätetik e.V.“ (So-
ciety for Nutritional Medicine and Dietetics) in Bad Aachen
therefore recommends “”preparations with the concentrated
strength of vegetables and fruit, insofar as they are scientifi-
cally corroborated,” “... precisely this condition is fulfilled by
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Juice Plus from NSA,” says Dr. Conradt happily and naturally
the independent studies are particularly important and inter-
esting for him as a doctor.
A nutrition supplement can and should never replace healthy
food, but it can certainly be a wonderful basic supply and
therefore a reasonable and practical answer to the deficits of
out modern habits. “The distribution concept of the ‚Personal
Franchise‘ of NSA, a combination of the advantages of inde-
pendence, direct distribution, franchise (only €100 a year)
and MLM, has also fascinated from the start. In addition to
the quality product having a healthy company with long years
of experience behind you, one that takes care of storage, mar-
keting, logistics, transport, customer deliveries, billing and
servicing contract partners, is something I found very exciting
from the beginning,” and for him as the proprietor of a busy
practice it way not only very helpful but also indispensable.
Since 200 he has been running the “NSA business” with his
wife Sabine Seidel, a qualified nurse., health consultant and
trained child minder. For the married couple from caring pro-
fessions the support and cooperation of the team particularly
important. Being able to be successful by helping others to re-
alize their own ideas and dreams is for the two natives of Art-
land so valuable as human beings and simply brilliant. They
can be active worldwide in many countries, have no limitations
on thee area where they can work and can pass on licenses to
the people they would like to work with. Work marketing.
“Normally the NSA concept is carried out part-time at the be-
ginning. The targets of the individuals can be very different,
nobody is put under pressure by us, there are no obligations
to purchase, positions achieved remain. Everything is pos-
sible from small incidental earnings up to a sizable regular
income... and the more they earn the more people have been
helped by the married couple to live more healthily and also
to earn more (as a partner), in other words a classical win-win
situation.”
Whoever would like to get to know Dr. Conradt and Sabine
Seidel personally can send an e-mail to:
chiffre0795@obtainer-media.com.
OBTAINER 123
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124 OBTAINER
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OBTAINER 125
 CLOSE UP
M
aria Schasteen lived for 18 years in the USA,
the motherland of network marketing. There
she also got to know the industry. The first
company she worked for sold water filters
and could be described with very good arguments a “not ex-
actly serious.” This is also what Maria says: “With this com-
pany there were very many distributors who had their garage
filled with unsalable products.” But that is now in the far past
– and although Maria is a very health-conscious person and
considers clean drinking water to be very important, she is
convinced that in those days the time was not yet ripe for wa-
ter filters. “Then people seriously asked you what they needed
water filters for when their water was already so good with the
addition of chlorine,” remembers Maria with a smile.
That today the Vienna-born business woman works very suc-
cessfully for Young Living is no accident. Until the birth of her
three children she worked as a teacher. As a full-time mother
and housewife she always interested herself in alternative
healing methods, something that in Maria‘s opinion ever “Dr.
Mom” should do. Her commitment went so far that she was
even a cofounder of the “Institute for Conscious Living” and
then transferred this to America. Always on the lookout for
the secrets of nature this native of Vienna discovered the com-
pany “Young Living Essential Oils” in 1996 and was enthusi-
astic from the very start. Shortly afterwards she joined as a
distributor and since 1999 she has been doing business full-
time. “I cannot imagine a nicer task in life than – as the motto
of Young Living says – helping people to help themselves be
full of life and happy,” declares the nature-loving top-class
networker full of enthusiasm.
These are not empty words, because the company offers top-
class products with a worldwide unique selling point. The
126 OBTAINER
founder and president, Dr. Gary Young, is a pioneer and vi-
sionary in his field. He is not satisfied with traditional farming
methods, but plants his fields only on land that has never been
farmed before. In this way he ensures that there are no un-
wanted chemicals in the soil and therefore in his products. But
that also means that he has to wrest every centimeter of fertile
land from the mountain sides and natural soils. The fields are
irrigated with crystal-clear water that is carefully channeled
from the mountains into the fields. No water is taken from
the urban water supply than could perhaps contain unwanted
chemicals such as chlorine. And true to his principle of only
farming untreated land Dr. Gary Young has established the
largest herb farm in the world in Ecuador where nature is un-
touched by civilization and the jungle is revealing a multitude
of new plants – and oils – to the researcher.
The processing and distillation of the plants carried out by
the entrepreneur himself. In this way everything from sow-
ing to the end product is in kept under control. This guaran-
tees products that are unequaled. Full of enthusiasm Maria
explains: “If I were to imagine my dream business, I could not
imagine a better company. I love nature and flowers and life.
Every one of my distributors is a lover of life and they distin-
guish themselves thorough their appreciation and responsi-
bility towards life. Young living takes the best from the realm
of nature and in a natural and gentle manner makes available
highly effective essential oils that represent a link between
people and modern science.”
Passion for the subject is one thing, But money also has to
be earned to ensure that people can earn a living and secure
retirement benefits. Here the second great plus point of Young
Living reveals itself. The company has an extremely generous
commission plan which rewards its distributors for teamwork.

Young Living pays an extra bonus of 25% for every initial order
and 15% for every follow-up order. In addition Young Living
pays an extra bonus for every “Start Living Set” purchased by
a new distributor. In the knowledge that it requires extra ef-
fort to explain to a new distributor the advantages of the “Start
Living Set” (which has been specially developed in order to be
able to start off successfully and contains all necessary infor-
mation and products), Young Living rewards its distributors
with an additional “Start Living Bonus.” Young Living rewards
teamwork with team performance bonuses ranging from $100
to $2,000. Later the automobile bonus is added, where Young
living pays the installments for a dream automobile – or also
for a house! And all these are extra payments, paid out in ad-
dition to the commission.
Because of the extraordinarily good products there are very
many end customers. Maria Schasteen even has regular cus-
tomers who have been buying from her regularly since she
started with Young ten years ago. Here all the time-consum-
ing work is carried out by the company. Young Living takes
the orders, worries about payment and dispatches the goods.
The distributors can thus concentrate on building their teams
and on acquiring new customers. Today the Viennese business
woman is again living in Austria and primarily looks after her
team, which is perfectly organized. “In the meantime I have a
team of marketing experts, graphic designers and advertising
specialists in my organization and they supply the team with
all the necessary means without which contemporary network
marketing today is unthinkable.”
Such a team is for every newcomer to the Young Living busi-
ness of immeasurable value. Being able to draw on the wealth
of knowledge of the experts saves a new Young Living dis-
tributor years of building up his business through trial and
error and in the process spending a lot of money to acquire the
necessary specialist knowledge. “Whoever joins our team has
all the technical and organizational means available to build
up his business efficiently,” says Maria explaining the advan-
CLOSE UP
tages. She even has an in-house team system for being present
online and offline – with areas for information and training
and including a team newspaper that appears monthly. New-
comers must therefore have no fear to being left on their own
to build up their distribution and acquire new customers.
As already mentioned, Young Living pays out 25% as an extra
commission for initial orders. So the newcomers in Maria‘s
team only have to invite interested people and book a presen-
tation with her team. At the end the newcomer can take the
orders. The experience is that after a presentation by the team
50% of those present buy products. In this way each new dis-
tributor is able to experience the opportunities of the business
in hard cash and at the beginning they only have to find in-
terested people who want to get to know a couple of products
that promote health and contribute to well-being.
The right training and introduction to the business is very im-
portant for Maria. After all, Young Living has over 300 prod-
ucts in its range. “This here is a network that manages without
a “chakka” mentality or false promises and it also does not
market useless products, but rather wins people over with
fairness and e genuine professional opportunity which leads
to satisfied customers and successful distributors,” empha-
sizes Maria Schasteen, who is always glad to share her experi-
ence and know-how with motivated newcomers.
Contact:
Maria Schasteen • Member since 1997
+43 (0)7717-7565
mariaschasteen@yahoo.com
www.younglivingeuropateam.com
OBTAINER 127
By the bestseling author Roman Anlanger,
Course Director at the University of Applied Sciences bfi Vienna

Oranges and Coffee Mugs

on a Trojan Mission

I
magine you are shopping in a supermarket. It is deepest
winter and outside it is quite cold. That is one reason
for keeping an eye on your body‘s Vitamin C “budget.”
Therefore you buy two kilos of oranges. You notice that
some of the fruit are wrapped in thin paper, but as far as it
goes that is nothing unusual. At home you open the bag and
take out one of the wrapped oranges. You remove the paper,
peel the fruit, divide it into bite-sized pieces and put these on a
small plate. Then you sit down at the kitchen table to enjoy the
pieces of orange in peace. As you eat your eyes fall on the pa-
per the orange had been wrapped in. What do you see there?
You read: “These oranges come from the sunny south, to be
more precise from the Turkish Riviera. There it is now pleas-
antly warm. How would you like to take a holiday there? You
will find out more at www.orangenland.de.” Original, isn‘t it?
Oranges as a Trojan Horse. The Internet site cited does not
exist (yet)?; the example is fictitious – but it is not absurd, is
it? (Incidentally we owe the idea for this story to Iris Krempig,
who cites a similar example in her diploma thesis.)
In another example it is a question of coffee. Imagine you are
walking through the city and you see a taxi standing at the side

128 OBTAINER
of the road with a coffee mug on the roof. Has somebody put
it down there and then forgotten it? Immediately you speak to
the taxi driver and point it out to him. It would be just too silly
if he drove off in the next few minutes and the mug, whether
full or empty, fell onto the road. The taxi driver listens to you
attentively, then he smiles and much to your surprise he hands
you a voucher – for a coffee of your choice in a Starbucks cof-
fee shop in your city. He explains to you that the coffee cup has
been placed there deliberately in order to attract the attention
of passers-by like you and to get them to talk to him.

Starbucks has already carried out this idea in several cities.

And it has often happened that attentive passers-by have no-
ticed the mug that has apparently been forgotten on the car
roof and have spoken to the taxi driver about it. A successful
Trojan action!

The weather as a Trojan Horse

Roman Anlanger
Even the weather can be used as a Trojan Horse as the following is Course Director of the course
example shows. This time the protagonist is a company active “Technical Sales Management”
as a letter shop and address dealer. The marketing manager had at the University of Applied Sci-
the idea to remind his business clients of his existence with an ences bfi Vienna and is responsi-
promotion. After long consideration he decided to sell umbrel- ble for the teaching and research
las overprinted with the slogan “We don‘t leave our customers staff. Anlanger successfully com-
out in the rain!” On its own that was not particularly original. pleted two degrees, is a CRM
So he thought a bit more and studied the weather forecasts for manager and business trainer
the coming days. When he saw that a longer rainy period was and also lectures at various sci-
due in the next few days, he had the umbrellas made ready for entific institutions. Anlanger is
dispatch and sent them off so that they would definitely arrive at the inventor of Trojan marketing
his clients on a rainy day. In the accompanying letter he pointed and a successful author (his best-
out that this was a suitable moment to get an umbrella as a pres- seller is “Trojanisches Market-
ent. The clients noted the promotion well and brought it up with ing”). In addition he is in great
employees of the company long after. demand as a speaker.

A similar promotion – but with the opposite weather omens –

was carried out on behalf of a dealer in promotional items in Vi-
enna. This time it was a hot summer day and the temperatures
had been over 30 degrees in the shade for several days. The
businessman engaged the courier service that he normally uses
to take his articles and samples to clients to undertake an un-

OBTAINER 129
usual assignment. He sent the drives off with the assignment to
deliver personally to the clients a fresh cool ice cream that they
had to buy beforehand in an Italian ice-cream parlor. Logisti-
cally it was not at all simple to transport fresh ice cream at such
temperatures without any great loss. The dealer in promotional
items was, however, able on this day to bring delight to about 100
clients. Not simple and not exactly cheap, but very effective! The
clients were very happy and had received not only the ice cream,
but also implicitly, in other words indirectly, the message that
they were being looked after personally by this company and that
it was above all in the position to carry out logistic tours de force,
something which is an important trump card in this industry.
Original is not quite the same thing as good
Promotions like this or similar ones can also be car-
ried out by you! But be careful – something
like this can also go wrong, as the follow-
ing example shows. This
time it concerns the
marketing of a
pharma-
ceutical company. The management of the marketing depart-
ment faced the task of recommending a new drug to doctors in
private practice. One of the characteristics of this medicine was
that it did not disturb the intestinal flora of the patients very
much. The word “flora” gave the marketing people the idea of let-
ting flowers do the talking. By chance the cousin of the marketing
manager was the owner of a market garden. So it was decided
to put exotic plants in flower tubs which they wanted to present
to the doctors. With this target group it was not possible to be
stingy, so the flower boxes were turned out to be correspondingly
bulky and heavy. Of course, the employees in the scientific sales
team were supposed to bring the presents to the doctors.
What followed could have led to a wave of resignations; particu-
larly the female employees went onto the barricades. The reason
is easy to understand if you imagine how a petite young employ-
ee in a fine business suit was supposed to haul a heavy flower tub
in addition to a briefcase and samples from a distant car park
to the doctor‘s practice – totally unacceptable!! Indeed the
promotion soon had to be abandoned in the form originally
planned because the pharmaceutical sales representatives
refused to be misemployed as “bearers of flower troughs.”
The company had to make alternative arrangements for
transport and delivery at great cost. Allegedly the market-
ing manager who had the idea has since developed a plant
allergy...
You should therefore consider whether an idea that at first
sight seems original is also feasible in reality, or whether the
whole thing might backfire. After all, you know that the opposite
of “well-done” is “well-intentioned.”
Dogs can be Trojan Horses too
Another original example comes from Switzerland. Imagine you
go shopping in a supermarket and you take your dog with you
and you tie him to the hooks provided for that purpose outside
the door. Your buying expedition does not take long and after a
few minutes you come back out and go to your dog in order to

untie him. Who can describe your disgust when you see that your
dog has a piece of cloth in his mouth. It looks as if he has tried to
bite somebody and ripped a piece of material from his trousers.
You look around carefully in order to see how the land lies. But
there is nobody around who looks as if he has just been bitten by
your dog. Now you open the dogs mouth and pull out the piece
of material in order to look at it more closely. On the material
is printed a text and you read: “Luckily your dog has bitten no-
body today. But can you rule out that he would do something like
that? If you want your dog to be always well-behaved, send him
to our dog obedience school!” This was followed by the telephone
number and the address of the website. Now you are impressed.
They can apparently really deal with dogs, otherwise they would
never have managed to stick something in your dog‘s mouth. Ad-
mittedly he is a peaceable animal but he does not put up with
everything, particularly not from strangers. Respect! Even if you
will not consider sending your own dog to an obedience school
– he is already too old for that – you will certainly tell all your
friends and acquaintances who also have dogs about what hap-
pened. You see that there are not only Trojan Horses but also
“Trojan Dogs”...
Books from the gas station
The successful Brazilian author Paolo Coelho writes a column
every Saturday in the “Leisure” supplement of the Austrian
daily newspaper “Kurier.” Once he reported under then head-
line “For a dream it is never too late” about his Portuguese
publisher Mário Moura, who after an eventful life in various
countries and in various professions in 1990 set up the Edi-
tora Pergaminho publishing company, which also distributes
Coelho‘s books in Portugal, “on the side” (his main job at this
time was running a travel bureau together with a partner). But
it was not very successful, not even 3,000 books a year were
sold. In 1994 he gave up the travel bureau after a dispute with
his partner and could now at the age of 76 devote himself to-
tally to the book business. “At this moment an angel appears
in Mário‘s life: Ione França, a Brazilian who had decided to
live in Lisbon,” writes Coelho verbatim. He remembers three
COLUMN
or four employees that the
publisher had at that time
and that business in Portugal left a lot to be desired. Ione
asked the decisive (Trojan!) question whether in addition to
the traditional methods there might be another way to sell
books. Mário answered in the negative. But bit by bit Ione
succeeded in establishing book selling in places where it had
previously been unthinkable and had never happened.
She began at the post office. When Moura remarked “The
post office does not sell books,” she asked him if he had ever
tried and he, of course, had to say no. So she went there
and she did indeed convince the post office to provide space
for his books. Now Mário gave he a free hand. Next she ap-
proached the gas stations where, of course, no books were on
sale either. She invested some money and acquired vehicles
and shelves in order to carry out the distribution of books to
gas stations herself. Let us now allow Paolo Coelho to have
his say: “The idea was simple and complex at the same time:
Since people rarely go into bookshops, why not try to go to
the places where they are?” (A small aside: There it is again,
the “Davos Strategy”!)
And gradually the books of the Pergaminho publishing
house began to appear in many places where there had been
no books before: in perfumeries and restaurants, at the side
of the road, in sports studios and video clubs. The result is
something to look at. Today the sales volume is around 1.2
million copies a year, with an above average rising trend.
Paolo Coelho‘s summary: “And what is so extraordinary
about this story? When I met Mário Moura for the first
time, he was 72 years old. He realized his life dream at an
age where many of his colleagues had become pensioners
or were in a phase where they had no more expectations of
life. He took over ‚crazy‘ ideas and invested in them at a time
when many publishers complained that nobody was reading
anymore. He does not believe in God, but in people and that
is the significance of his story. In the example that he gives
us all by showing that it is never to late to live your dream.”
OBTAINER 131
 CLOSE UP
Ten Years Networking
And No Thought of Giving Up
T
en years ago, in March
1999 to be exact, Wolfram
Schmied came into contact
with the network marketing
industry for the first time. Time for him
to take stock and remember the good
as well as the not so good experiences.
His first engagement was with Amway
and he found out about the company
when he discovered a leaflet on his car.
“Cold canvassing of the old school,” is
what most networkers would say today
132 OBTAINER
in the age of the World Wide Web. And
Wolfram‘s then sponsors were definitely
also of the “old school.” “My sponsors
do not do anything at all in the network
anymore,” he tells us. “That is not some-
thing they have not needed to do for a
long time!”
A baker by trade who finished his busi-
ness studies degree half a year earlier
than usual, he works today as the sales
manager of a medium-sized firm. The
MLM business is purely a passion for
him: The opportunity for financial in-
dependence and above all proof that
your own ambition can drive you to the
highest possible performance. In the
final analysis nothing tastes as good as
the sweetness of the success you have
achieved yourself. In his ten years in
MLM the positive experiences out weigh
every thing else for him. The negative as-
pect consists mainly of people who have
disappointed him: “And ultimately they

For Wolfram Schmied the world cannot be
big enough for his expansion plans with Mangostan Gold
are themselves to blame for their lack of
success.” Because network marketing is,
of this Wolfram is absolutely convinced,
“basically the best and fairest distribu-
tion system in the world.”
After all, he was loyal to Amway for nine
years and there he showed extraordi-
nary dedication and commitment. Then
when he wanted to change it was re-
vealed that MLM can also be hard. Wol-
fram remembers: “My disappointment
was massive when after I committed
myself to another MLM company I was
banned from attending training sessions
and I was excluded from all events. I was
not even asked why I wanted to change
or what reasons resulted in my decision
to change. Although I promised not to
call anybody in my downline, I was
treated like a traitor and excluded. That
no trust was placed in my word hit me
hard after nine years of membership.”
The reason for his change was that in
CLOSE UP
his opinion Amway no longer has a mar-
ket in Germany and the marketing plan
is no longer up-to-date, as the passion-
ate sportsman explained in an interview
with OBTAINER.
But as in every other industry there are
also quite different kinds of people you
get involved with. Just as much as his
negative experiences, his positive ex-
periences are also can be attributed to
people. In particular to those that he
OBTAINER 133
 CLOSE UP
At Mangostan he particularly values the modern and for for newcomers sensationally
good marketing plan and the single but nevertheless “uniquely ingenious” product as well
as the team that consists of people from all age groups and professional backgrounds.
got to know ate Mangostan Gold. The
discussions with successful network-
ers like Diamond Siegfried Barth or
Platinum Sigrid Meier have shown him
what is possible in network market-
ing. “Such people are an enrichment of
my life,” explains Wolfram. One of his
nicest experiences was listening to the
three-time Formula One world Cham-
pion Niki Lauda at the kickoff meeting
in Munich where Lauda spoke as the
keynote speaker. People like Michael
Schuhmacher and Niki Lauda are exam-
ples for the motor sport fan: “The secret
of their success is their absolute ambi-
tion and belief in the goals they want to
achieve. They do not let themselves be
slowed down by failures and work hard
and continually on their goals until they
have achieved them. This can be adapt-
ed very well to MLM,” explains Wolfram
and adds: “Just these characteristics are
necessary in order to be really successful
– particularly in our business!”
At Mangostan he particularly values the
modern and for newcomers sensation-
ally good marketing plan and the single
but nevertheless “uniquely ingenious”
product as well as the team that consists
of people from all age groups and pro-
fessional backgrounds. Mangostan Gold
Juice is not only a nutrition supplement
that promotes health, but also a tasty,
really energizing elixir of life. “I drink
Mangostan daily myself and since in
addition to my passion for reading and
history I spend my leisure time primar-
134 OBTAINER
ily doing sports such as volleyball and
football, I notice through the effects on
my own body how good our product is,”
says the father of two, adding: “I also see
it from my family.”
Just as MLM has developed further in
the last ten years, so too has Wolfram de-
veloped his method of work for sponsor-
ing. Seminars or meetings in hotels are
not only too expensive and so uninter-
esting from an economic point of view,
they also belong for the sales manager to
an era when MLM was still tainted by a
considerably more negative image. The
future of the industry is something he
sees positively because more and more
serious companies are coming onto the
market and the black sheep are los-
ing their market shares. “If everybody
works fairly, network marketing, will
grow massively because people want to
be advised,” says Wolfram.
In sponsoring and in building up busi-
ness he works absolutely professionally.
He works according to the HelfRecht
Management System (setting goals,
planning, time management) and uses
a modern CRM system to administer
contacts. The cold and the warm mar-
kets are taken account of similarly and
he uses all opportunities for distribution
and team building the Internet, news-
papers and, of course he like to use per-
sonal contact best. As a business studies
graduate and sports fan he also knows
the effect of marketing and sponsors a
sports club. His most prominent char-
acteristic in addition to his ambition is
the humaneness with which he conducts
his business. On this he says: “Work on
your business every day, continuously
and seriously. Give all partners the op-
portunity to develop themselves further
and offer them every support imagin-
able. If people do not want to do so, let
them go. Partners must come of their
own free will. Clinging is not good – for
either side.”
For Wolfram Schmied it is clear that
in principle anybody can achieve suc-
cess in MLM with three simple tenets:
“Identify with your product. Do not be
afraid of a refusal. And: Whatever you
cannot do today, you can start to learn
today.” Of course, you have to work for
success. But that is always the case if
success is supposed to materialize – in
any profession. But only MLM offers the
opportunity to career changers, even
those without great prior knowledge or
with very limited capital, to achieve ev-
erything. With a team partner like Wol-
fram Schmied you are therefore in safe
hands if you are looking for competent
and humane management on the road
to success.
Contact:
Wolfram Schmied
Büro: +49 (0)6327 961 328
Fax: +49 (0)6327 961 337
www.Schmied.MangostanGold.eu
CLOSE UP

OBTAINER 135
 CLOSE UP
Forget Old Pastures —
Time for a New Way
T
orsten Sedlmeier loves net-
work marketing. In his opin-
ion there is no other industry
that offers as much. This isn‘t
just meant financially, it also takes expe-
riences, knowledge, human nature, free-
dom, opportunities, personal fulfillment
and much more into consideration. It is
clear to Torsten that he has found his
calling. However this wasn‘t all that un-
predictable, as already from a tender age
of just 12 he was improving his pocket
money after school and at the weekends
by working at the cosmetic factory of
his friends father. It is here that he also
served his apprenticeship and worked
exclusively within the company‘s sales
136 OBTAINER
force. Cosmetic company, sales repre-
sentative – the best qualifications to
have in the 90‘s in order to sooner or
later hit upon network marketing. And
this is what happened. In 1992 a fam-
ily member who worked with Herbalife
wanted to ‚recruit‘ him. “At first I was
very skeptical and critical. Nevertheless
from the very beginning I was fascinat-
ed by the network marketing business
model and actually jotted down the ex-
planation of it on a beermat. I believed:
If it really works like that, you MUST be
able to earn a fortune! The dream of his
own independence was born”, remem-
bers Torsten, who describes himself as
a family man.
After only 9 months, what started out as
a part-time job became his full time job
due to his great success. This convinced
him of the immense advantages of MLM
over other types of self employment. In
his previous jobs he felt he was highly
underpaid for the amount of work he did
and for the amount of responsibility he
had. He also had to come to terms with
decisions that were downright ‚insane‘
or even bad for business just as they had
been decided upon by people on a ‚high-
er level‘ to him. Torsten adds: “I kept
quite, because actually some time after
I left the company it went bankrupt.
When I understood that network mar-
keting wasn‘t an illegal snowball system,
CLOSE UP

OBTAINER 137
but a lawful and merit based system that
promotes working under your own ini-
tiative without a boss, it was obviously
a very attractive alternative. It was also
very attractive with its pension safe-
guard for your old age and the fact that
the business was inheritable to your off-
spring also.”
For Torsten Sedlmeier not only is MLM
a profession, it is the best practical
training and education that is available
within the business industry. You learn
the A to Z of working as an entrepre-
neur, without any risks: Starting with
the annoying (but necessary) tax and
accounting work, moving on to personal
development, leadership, advertising,
promotion and rhetoric about seminar
and event leadership and much more.
Torsten gladly shares his numerous ex-
138 OBTAINER
periences and explains that witchcraft
does not play a role when it comes to be-
ing successful in network marketing.
He believes that it is the interpersonal
contact and personal development in
network marketing that separates top
networkers from others. He himself
works according to the motto: “Work
harder on yourself than on your job.
When you are better in yourself, every-
thing else will get better!” Obviously to
achieve this lots of patience, humble-
ness, perseverance, attention, commit-
ment and genuine interest paired with a
healthy dose of humor and self-mockery
is needed. He believes it is important to
‚remain a person‘, to convey understand-
ing and compassion, as well as intuition.
A positive attitude also helps him tackle
day to day tasks and challenges. He has
completely removed the word ‚problem‘
from his vocabulary.
Torsten believes: “Longterm thinking
is important in order to have long-term
success.” However the economy is like a
witty diva and therefore Torsten had to
learn that sometimes things happen that
aren‘t planned. After 16 years he had to
assess why his income was declining
despite the fact that he had a high posi-
tion in the marketing plan and had built
up a substantial downline. He began to
analyze the reasons for this happening
and was very hard on himself. By doing
this he realized with great pain the rea-
son for the backwards turn was due to
the fact that everything was just hushed
up, true to the motto. “The show must
go on – at any price”. Torsten came to
the conclusion that some important

‚door-opening‘ products had been taken
out of the program and the quality of
some other products were changed so
that regular customers, who used the
products for years, no longer wanted to
order them.
“I also noticed that the qualifications
to secure monthly income were far too
high and out of date in comparison with
other networking companies. I also no-
ticed that some of the methods the com-
pany worked with were old fashioned
and no longer up-to-date. I realized
that I no longer stood behind many of
the company‘s policies and that I had
already given up inside. As I am a very
logical person, I also decided to literally
resign – regardless of my position with-
in the marketing plan or the number of
positive people I was leaving behind”,
stated Torsten in an interview with the
OBTAINER, explaining his decision to
leave old pastures behind, and find new
ones.
Executives are characterized by deter-
mination and having the courage to
be decisive – even if it means leaving
their comfort zone. After spending a
short time with another MLM compa-
ny, he realized that it simply isn‘t good
enough for just ‚some things‘ to be suit-
able within the firm. Therefore Torsten
Sedlmeier went on the hunt to find a
real alternative – a firm, with which he
could stay with for the next 10 years, i.e.
for the rest of his working life. A firm in
which ‚everything‘ is suitable. Now he
has found this company: SISEL
Torsten‘s curiosity was aroused after
he learned that Christian Rombach left
his former MLM company after 14 years
to move to SISEL; despite the fact that
he was no. 1 in Europe. After thorough
research into SISEL the only thing he
could come up with was to get on board
(read the cover story on the OBTAINER
online No. 33/2008). Today Torsten
works closely with his sponsor Chris-
tian Rombach and the Tremesco team.
SISEL is a MLM company that combines
all the assets of their successful found-
er‘s networking past with the modern
business characteristics of a successful
company. In addition, they also have
an extremely good marketing plan and
products, all of which are based on the
latest scientific knowledge. During an
interview with the OBTAINER Torsten
Sedlmeier explained the basic princi-
pals of the three levels he works with:
“The personal level is the first.” Where
at all possible the company, the prod-
ucts, the compensation plan and the
company‘s philosophy will be explained
in a one-to-one interview. Sponsoring
will also take place on this level. There-
fore interested parties will get gut feel-
ings along with their first impression
of SISEL as sponsors, as an upline and
also of the products. This method is def-
initely more time consuming than other
methods, however out of it an emotion-
al relationship and trust can be formed,
which is a huge advantage where fur-
ther work with a business partner is
concerned.
On the second level, which is exclusive-
ly for business partners, regional train-
ing on the basics of the business and
network marketing takes place once a
month. The training strengthens the
team and brings the team in that par-
ticular region together.
The third level is made up of national
or international events, that take place
once or twice a year directly from
SISEL, in order to show the ‚big picture‘,
to give out awards and to get know the
international work experience.”
CLOSE UP
Torsten believes that MLM is a ‚person
to person‘ business and that the Inter-
net is just a limited resource that helps
in finding new partners and customers.
“We obviously also make use of all the
modern possibilities”, he stated with a
smile, “but without a personal connec-
tion, no MLM business could remain
permanently stable.” Therefore it was
very important for him to share a few
personal words with the readers of the
OBTAINER:
SISEL has just been a complete triumph
in Europe and is now on its way to ob-
taining great success around the world
– I am sure of this. The question is not,
will it happen, the question is who will
profit from it and who will get what slice
of the cake. You will ever only get one
or two chances in life to join a company
like this at this specific point in time.
The timing for SISEL is absolutely per-
fect, all you need to do is follow your in-
stincts. Be open and don‘t shut off any
possible routes – that is the recipe for
success! If you are not happy with the
prospects of your current firm, if you
company is stagnant, if you are looking
for new challenges or quite simply want
to be in the front, I look forward to your
call.
Contact:
Torsten Sedlmeier
Tel.: +49 (0) 62 33 – 45 90 840
Mobile: +49 (0) 163 – 33 77 531
E-mail: torsten@erfolg-wie-nie.de
Internet: www.erfolg-wie-nie.de
Registration as a customer or a
business partner:
www.mysisel.com/online
OBTAINER 139
BRAINBOX
 BRAINBOX

T
he most prominent characteristic of human beings is their boundless curiosity. This curiosity has helped the hu-
man race to make incredible discoveries and inventions. Some innovations have altered life fundamentally all over
the world. The light bulb, the telephone, the gas and diesel motors and the computer are only some of innovations
without which nothing would work today. Many of the innovations have even accompanied humanity for centuries
– until they have been replaced by new innovations. the very first invention made by the human race was probably the the hand
ax, which prehistoric humans used to split and cut a wide variety of materials.

With every new scientific discovery new possibilities, mostly innumerable, arise for using this discovery in our daily lives. Just
now many governments are aware that we need innovations in order to get out of the economic crisis and at least to slow down
climate change even if we cannot stop it. Therefore today more and more money is being invested in science and research. We
urgently need solutions in order to free us from our dependence on oil, to feed and clothe the rapidly growing world population,
to prevent environmental pollution and to revive the economy with innovative technologies. Here we want to present three in-
novations which have what ti takes to get us on the right road.

Electricity from rice waste

Getting energy from renewable raw materials is a approach as a start. Unfortunately, how-
ever, the surface of the earth is limited and therefore there were, for example, rapid in-
creases in the prices of basic foodstuffs in the Third world as a result of the increased
cultivation of plants for biofuel because less foodstuffs were planted. In Asia rice
is the Number One basic foodstuff. Regrettably, every single grain produces or-
ganic waste. Twenty-five percent of a grain of rice consists of husks that must
be separated from the rice. Now researchers at Hanoi University of Technol-
ogy want to burn these husks in a pilot plant to produce
electricity. In this way it is intended in future to
supply Vietnam with with electricity using
organic waste from rice cultivation. Sci-
entists from the Fraunhofer Institute
for Factory Operation and Automa-
tion are supporting the Vietnam-
ese and have designed a new flu-
idized bed combustion
plant in order to
test whether
rice husks
can really
be used
to pro-
d u c e
energy.

OBTAINER 141
BRAINBOX

In Germany fluidized bed combustion plants have long been

standard but they are almost only used to burn coal. “Put sim-
ply, such plants consist of a vertical tube with a nozzle bed,”
explains Eyck Schotte, head of the design team for the Viet-
namese fluidized bed combustion plant. The difficulty is
obtaining the greatest possible energy production while
making sure that that when the biomass is burned as
little pollution as possible is produced. In addition,
not all forms of biomass are the same. Rice husks
burn differently than coal or, for example, straw or
wood. Therefore the German scientists have real-
ized the fluidized bed combustion principle in such
a way for their Vietnamese colleagues that the lat-
ter can investigate the combustion behavior of the
various materials. “For example, we can replace the
the works that feed new fuel into the combustion
chamber so that it is possible to feed both coarse
rice husks and fine coal dust continuously into the
combustion chamber,” reports Eyck Schotte. Measur-
ing instruments such as volume galvanometers, ther-
mocouples, and pressure sensors record data that can
later be evaluated by the scientists. A mixture of coal and
rice husks is also being investigated by the scientists. Alto-
gether the approach is very interesting because the cultiva-
tion of other foodstuffs also produces biomass which is often
not optimally used.

Textiles from chicken feathers

At first this sounds like the idea of an eccentric fashion de-

signer, but it is a deadly serious proposal from some mate-
rials researchers. At present chicken feathers are still pre-
dominantly thrown away because, other than using them as a
filling for cushions, pillows and down jackets there are are few
other possible uses. About five million tons annually are pre-
dominantly taken to the garbage dump. Since the world

142 OBTAINER

is facing a shortage of resources scientists are increasingly at-
tempting to use natural raw materials for fibers. “This idea in-
variably comes up when when resources get scarce,” says Pro-
fessor Crisan Popescu from the Institute for Wool Research at
the University of Aachen and relates how in the Middle Ages
fibers for clothing were made from nettle plants. Later this
knowledge was almost forgotten until during World War I
resources became scarce and this possibility for produc-
ing textiles made a comeback.
Statistically every person requires about nine kilos
of fibers a year. The most widely used fiber in the
world, cotton, requires a lot of fertilizer, water and
pesticides and the areas of cultivation cannot be ex-
tended at will. The compete with the production of
foodstuffs and now also the cultivation of plants for
biofuel. Prof. Popescu wants to combine the proteins
in the feathers to produce new fibers. To achieve this
he cooks the feathers under high pressure and ob-
serves how during cooling needle-like structures are
formed. During the cooking process the proteins a split
into smaller components called oligopeptides the consist
of amino acids. They form crystals and are an environmen-
tally friendly base material for new polymers. Feather protein
mixed with artificial fibers create new materials which exhibit
the consistency of wool. The researchers are not only thinking
of clothing but, above all, of technical fibers for industry, such
as insulating materials and filters, or for the massive market
in the automobile industry.
The short life of the low-energy light bulb
The trend towards the low-energy light bulb could be over
quicker than we thought. Just as it has asserted itself against
the traditional light bulb its end is already in sight because a
new invention makes it seem old-fashioned: The new hight-
BRAINBOX
tech bulb is environmentally friendlier because it does not
require mercury, burns for 50,000 hours and uses up to 55%
less energy. Many people are still mourning the old light bulb
with the tungsten filament and do not like the light produced
by a low-energy light-bulb. A few weeks ago the EU resolved
the end of the traditional light bulb by 2012. From that time
there will be no more filament light bulbs on the market. Now
a British firm is bringing a completely new light technology
onto the market that is more economical and stronger than
the most modern low-energy light bulb.
The new lights are supposed to be compatible with all bulb
and tube models. The British manufacturer Ceravision from
Bletchley operates with microwaves to produce light. The light
is produced by a glass ampule containing a noble gas under
pressure and small amounts of metallic salts. The ampule is
irradiated with microwaves with a frequency of 2.4 gigahertz,
which produces an ionized gas, also called a plasma. The plas-
ma vaporizes the metallic salts and the glass ampules glow.
Since it has no electrodes that wear out, the light does not
become much weaker in the course of time. According to the
manufacturer the illumination is stronger than the filament
light. Initially the bulbs are only being produced for industry.
But soon it is planned to make them available for the normal
household. Even the economical LED bulbs will have to fear
this competition. In a test on the motor racing track at Silver-
stone the new bulb was convincing in a BMW. “Under the test
conditions the the headlights used significantly less energy
than traditional or even LED bulbs,” said company boss Tim
Reynolds. Therefore not only is the low-energy bulb facing its
demise, the economical LED bulbs could also fall victim to the
new high-tech bulb.
OBTAINER 143
COLUMN

“Detach from the Outcome,

and Your Income Will Increase”
The Key to Successful Selling
by Michael Oliver

Michael Oliver is the founder of Natural Selling, the only sales training
program designed to really eliminate rejection and objections. He is also
the author of the international best selling book “How To Sell Network
Marketing Without Fear, Anxiety Or Losing Your Friends!”

To learn more about how to get higher conversion ratios from helping
more people achieve their vision, contact him at info@NaturalSelling.com
or go to his website, www.NaturalSelling.com for his free E-course
“7 Steps to Natural Selling”.

O
ne of the reasons why Distributors drag their
feet, have high levels of anxiety and put in a lot of
hard work when it comes to talking with people
about their Business Opportunity or Products…
is because of their Attachment to their Need to have an Out-
come. For example, ask yourself if you focus on any of these
outcomes:
• Getting the sale
• Hoping the other person has a problem, such as hating
their job
• Placing your product into, or onto someone
• Getting a check into the hands of a new Distributor
• Making sure you get your story told or your message
across
• Qualifying a person within 15 seconds
If you do, have you ever considered that your attachment to
need to have an outcome is what causes the resistance from
others and prevents you from receiving the results you desire?
Whether you are aware of it or not, people feel the energy of
the thoughts of your needs, consciously and subconsciously,
through the words you use. Words give your thoughts and real
agenda away, because everything starts with a thought and
you cannot escape it. This can happen even if you think you‘re
coming from a place of compassion. It‘s not a matter of being
tough, working hard and learning how to overcome rejection.
It‘s a matter of creating an environment where resistance is
no longer an issue.
So how can you create the environment? How can you be suc-
cessful more rapidly, do it with less effort and eliminate the
rejection? Simply change what you think, which in turn will
change what you say and how you act.
Selling is Solving, not Telling, Persuading or
Convincing
Selling is merely a Problem-Solving-Exercise, not a telling ex-
ercise. Understanding this, and being detached from the end
result is the key to successful selling. You can successfully sell
using the “Magic and Power of Dialogue”. Dialogue is a Pro-
cess of communicating that creates the energy of two people

146 OBTAINER

talking as one with each other, instead of two against each
other. Heart to heart instead of head to head.
This is nothing new… Dialogue has been around for thousands
of years…it‘s just that in this age of telling and persuading, we
have forgotten the art and science of it.
The Process is comprised of 2 parts:
1. Discovering: Using the Mechanics of Dialogue
Focus on other peoples needs by;
a) Asking non-manipulative Questions and letting your own
agenda guide your Dialogue toward Discovering:
• What the problem is, or what are they looking for (if
anything)?
• Why they want what they want?
• Why they are not getting what they want?
• Are they prepared to change?
b) Listening with the intent to understand
c) Giving Feedback to make sure, that you have understood
The mechanics however, are only part of it. To experience the
real magic and power it‘s essential to be in the present mo-
ment by:
2. Detaching From Your Needs
As Deepak Chopra put it, “Attachment comes from poverty
consciousness, because attachment is always to symbols.“ (By
symbols he means things like cars, houses, things, our own
needs) „Detachment is synonymous with wealth conscious-
ness, because with detachment there is freedom to create.”
And that‘s the key; the „freedom to create“. Detaching allows
you to be internally still and quiet. It eliminates the turbulence
and anxiety associated with being attached. You become cre-
ative as a problem solver by being able to clearly see others
needs without your own getting in the way. It‘s only then you‘ll
be able to talk about your solutions in a way that makes perfect
sense to them.
Some ways to obtain this creative stillness.:
• To Make a Sale
This raises your tension because you are focusing on your
needs. Instead focusing on their needs eliminates your ten-
sion. You‘ll make more sales because you‘re not forcing them
to happen
COLUMN
• To Tell Your Story or Solution As Soon As Possible
Telling raises your tension. Instead, use your knowledge to
ask questions. Learn to ask the questions people would ask
themselves if they knew what to ask. Allow them to tell you
their story and what they already know in order to help them
with what they don‘t.
• To be Right
This raises tension in yourself and others. An example is Ob-
jection Handling. Handling an Objection is only your point of
view against someone else‘s.
Instead, enlist their help by using Dialogue to find out why
they think they are right or where they are coming from. If
you listen you will have an opportunity to understand, and
from your desire to understand them will come their desire to
understand you.
• To Judge
Judging only raises tension and do not change things. They
only demonstrate your need to judge.
Instead, eliminate your judgments by simply observing your
feelings and tension when you judge. Ask yourself if your
judgments serve you, and more importantly, do they allow
you to serve others.
• To Re-Interpret What Others are Saying
It‘s guaranteed that most of the time what you hear people say
is not what they mean, because you tend to re-interpret their
words based on your own life‘s experiences.
Instead, ask them what they mean and feedback and ask
questions around what you think they mean until you have
it right.
What You Give is What You Get
The end result of each conversation is a result of the Process
you use. If you use the process of telling and persuading, peo-
ple will respond by telling and persuading you they are not
interested.
If you use the Process of Discovery by Dialogue and listen with
the intent to understand, people will listen to you when you
talk. It‘s the Law of Cause and Effect.
You decide for yourself what takes less effort and will give you
greater results. Telling your story or listening to theirs.
OBTAINER 147
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© 2009 All rights reserved worldwide.