SWOT ANALYSIS

NORIKMA ABD KADER 202376 NOR RAZIELA ISMAIL 202314 PASRIDI GHAZALI 194309 SAASMA MAT NAING 202416 WAN MAZLIZA WAN AHMAD 202337

BACKGROUND

Resorts World Sdn Bhd, a private company limited by shares was incorporated on 7 May 1980 under the Companies Act 1965 Upon conversion into a public company in 1989, its name was changed to Resorts World Bhd (1989 - 2009), and subsequently Genting Malaysia Berhad (Genting Malaysia) In 1989, Genting Berhad and Genting Malaysia underwent a restructuring exercise, which resulted in Genting Malaysia acquiring from Genting Berhad its entire gaming, hotel and resort-related operations inclusive of goodwill and other relevant assets. The shares of Genting Malaysia have been listed on the Main Market of Bursa Malaysia since 22 December 1989.

GENTING MALAYSIA

Genting Malaysia has been principally involved in the leisure and hospitality business covering theme parks, gaming, hotels, seaside resorts and entertainment for over 45 years. Its loyalty card programme (Genting WorldCard) has to-date garnered a following of over 3.3 million members from its operations in Malaysia alone. The jewel in its crown is Resorts World Genting, a premier integrated family leisure and entertainment resort at the peak of Genting Highlands that attracted over 19 million visitors annually in the last five years.

Resort offers : five hotels with more than 8,000 rooms, over 50 fun rides, over 200 dining retail outlets, mega shows, business convention facilities and endless entertainment - all at one location.
The hotels at the Resort are Maxims Genting, Highlands Hotel, Theme Park Hotel, Resort Hotel and First World Hotel one of the worlds largest hotel with 6,118 rooms.

INTRODUCTION
SWOT

analysis is a method for analyzing a business, its resources, and its environment.

SWOT

is commonly used as part of strategic planning and looks at:

Internal strengths Internal weaknesses Opportunities in the external environment Threats in the external environment

 SWOT

can help management in a business discover:

What the business does better than the competition What competitors do better than the business Whether the business is making the most of the opportunities available How a business should respond to changes in its external environment

Strengths 1. Promotional coupon to the Daily News newspaper Genting Skyway is recognized as the "Fastest Mono Cable Car System in the world. Advanced technology applied in umbrella jumping facility in Asia Established a leading brand such as "Resorts World, Maxeem, Forts & Awana CROCK. 4. 5. Get revenue through the establishment of a casino and entertainment center. 1.

Opportunities Government aims Program Visit Malaysia with 26.8 million tourist target in Budget 2013 Government introduced pakej 1 Malaysia International Tourism Night Floral Parade 2012. Budget 2013 provides an income tax exemption for 3 years for tour operators who handle 750 foreign tourists and local tourists in 1500. Www.tourism.gov.my website provides facilities to tourists. 5. 1.

SO Strategies Increasing creative promotions via the internet. [S1, O4] Expand the campaign through all media channels. [S4, O5] Increase the services quality of theme park and the number of existing cable car. [S2, S3, O4]

2.

2. 2.

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4.

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develop specific website about accommodation facilities that are easily accessible by visitors. [S4, O4]
Offering discount service charges to the tourists. [S4, S5, O1]

5.

Highland resort get great attraction to tourists, domestically and internationally

Weaknesses 1. Competition partners from other 1.

Opportunities Government aims Program Visit Malaysia with 26.8 million tourist target in Budget 2013 Government introduced pakej 1 Malaysia International Tourism Night Floral Parade 2012. Budget 2013 provides an income tax exemption for 3 years for tour operators who handle 750 foreign tourists and local tourists in 1500. Www.tourism.gov.my website provides facilities to tourists. 5. Highland resort attraction to domestically internationally get great tourists, and 1.

WO Strategies Ensuring that all activities run services efficiently and effectively . [W1, W2, W3 O5] Offer exclusive security and services to customers. [W3, O1] Update website more often and distribute brochures products / services in the promotion campaign. [W5, O4] Open more ticket counters for customer convenience. [W1, O1, O2,O3] Extend the operating hours. [W1, O2, O3]

2.

Genting Malaysia completed the acquisition of UK casino (Genting UK) from Genting Singapore PLC. Competitors in the gaming sector is Magnum Corporation Bhd, Metroplex Bhd, Lesure Management Ltd. involved expanding the electric power generation market and paper manufacturing business Genting Berhad create campaigns using electronic media and mass media

2. 2.

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Strengths 1. Promotional coupon to the Daily News newspaper Genting Skyway is recognized as the "Fastest Mono Cable Car System in the world. Advanced technology applied in umbrella jumping facility in Asia Established a leading brand such as "Resorts World, Maxeem, Forts & Awana CROCK. 5. 5. Get revenue through the establishment of a casino and entertainment center. 1.

Threat Landslide at kilometer 13.9 leads to Genting Highland on October 20, 2011. The existence of a variety of theme parks such as Legoland in Johor Bahru. Malaysia's political situation is unstable. Weak global economic conditions affect income Singapura casino in the United Kingdom (UK) Risk of accidents due to the steep path structure. 1.

ST Strategies Strategic alliances with overseas tourism sector. [S4, T2, T3] Increase uniqueness in product / service. [S2, S3, T2] Collaboration with media. [S1,T2] various

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4. 4.

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More focus on other areas such as hotels because of the threat of political instability Malaysia. [S4, T3] Improve security for tourists. [S2: T1: T5]

5.

Weaknesses 1. Competition partners from other

Threats 1. Landslide at kilometer 13.9 leads to Genting Highland on October 20, 2011. The existence of a variety of theme parks such as Legoland in Johor Bahru. Malaysia's political situation is unstable. Weak global economic conditions affect income Singapuradan casino in the United Kingdom (UK)

WT Strategies 1. Diversifying activities / tools / game more sophisticated. [W1, T2] Opening a casino branches in foreign countries. [W2, W3, T3] Stressing on the weather aspect exclusive and strategic location when doing a promotion. [W1,T2] Innovative promotional package that will change with the seasons and festive all religions and races. [W1, T2] Providing comfortable infrastructure. [W1: W2: T2]

2.

Genting Malaysia completed the acquisition of UK casino (Genting UK) from Genting Singapore PLC.

2.

2.

3.

3.

3.

Competitors in the gaming sector is Magnum Corporation Bhd, Metroplex Bhd, Lesure Management Ltd.
involved expanding the electric power generation market and paper manufacturing business Create campaigns using electronic media and mass media

4.

4.

4.

5.

Risk of accidents due to the steep path structure.

5.

5.

CONCLUSION

In conclusion, GH was able to making Malaysia as a major company that offers a wide range of facilities, entertainment, and so on. The company also has an efficient and effective management strategies to further develop the tourism sector as well as help increase the national income. The company's success also means success for Malaysia.

Nowadays, the Genting Group is Malaysia's leading multinational corporation and one of Asia's bestmanaged companies. The Group has over 40,000 employees globally, 11,000 acres of prime resort land and more than 200,000 hectares of plantation land.

The Genting Group is the collective name for Genting Berhad and its subsidiaries and associates that comprises five listed entities with a combined market capitalisation of over US$22 billion