Professional Documents
Culture Documents
McGraw-Hill/Irwin
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Overview
Role of
adaptation in selecting words Simplifying with short and familiar words Appropriate use of technical words and acronyms Selection of words with appropriate strength Use of concrete words and active voice Achieve clarity and precision by avoiding camouflaged verbs, selecting the right words, and using idioms correctly. Use of words that do not discriminate
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Do not have same ability to understand the message same vocabulary same knowledge of the subject same mentality
Thus
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How to do it:
Visualize
how
your readers
See example
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this means simplifying the message Thus, the following suggestions stress simplification
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words that have clear and correct meanings in the readers mind. SUGGESTIONS Support simplicity in writing. Why?
Many people tend to write at a difficult level. Quote of Winston Churchill little men use big words; big men use little words. Follow the example of big men. Writer knows subject better than the reader The results of research support simplicity
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Bad example: This antiquated mechanism is ineffectual for an accelerated assembly-line operation
Bad example: Company operations for the preceding accounting period terminated with a substantial deficit. cc
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aBd Good example: This machine tends to get noisy when it runs hot.
Good example: This old robot will not work on a fast assembly line.
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Stronger
great wealth additional compensation great loss complete failure untruth put an end to Upraise Eminently successful businessperson Generally declining market
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Improved Version
A job covered by Social Security
Little stroke
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NATO
IRS
Video cassette recorder Food and Drug Administration Certificate of Deposit/Compact Disc Initial Public Offering Recreational Vehicle North Atlantic Treaty Organization Internal Revenue Service
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Concrete
Our research shows that 87 percent of those using this technique are successful. Your department may hire three new stock clerks. We will ship the Moss No. 41 desk sets you ordered October 12 by Arrow Freight on October 15. Each of the branch managers will received a 15 percent pay raise. This process requires a constant temperature of 10 degrees centigrade.
Each of the branch managers will receive a substantial pay raise. This procedure requires a constant low temperature.
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Active
I believe they padded the bill. The president read your report. The treasurer prepares the profit and loss statement each month. We suggest that you clean the element in warm, soapy water. Mr. Wong wants you to bring this matter to the attention of the manager.
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identifying the doer of the action is unimportant Example: Advertising is often criticized for its effect on price. Helps avoid accusing the reader Example: The color desired was not specified in the order. When the performer is unknown Example: During the past year, the equipment has been sabotaged seven times When the writer prefers not to name the performer Example: Two complaints have been made about you.
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. . . make a classification . . . . . . make a computation . . . . . . conduct an exploration . . . . . . provide information . . . . . . engage in negotiation . . . . . . make an observation . . . . . . provide representation . . .
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Strong Verb
We canceled the order on the 12th.
The change eliminated the deficit. Ms. Brown manages this office. The safety officer distributed the special equipment.
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committee (comprises) (constitutes) representatives from all four sales districts. This building site cost a large (sum) (amount) of money. She was (notorious) (noted) for her concern for the poor. The management of this store is independent (of) (from) the main office.
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rewording to eliminate the offending word, making the reference plural, and substituting a neutral expression (he or she, he/she, s/he, you, one, person).
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Gender Neutral
We will reimburse any employee for travel expenses paid. A customer who pays promptly is placed on our preferred list. A physician should treat patients with respect.
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Gender Neutral
If customers pay promptly, they are placed on our preferred list. When unauthorized employees enter the security area, they are subject to dismissal. Supervisors are not responsible for such losses if they are not negligent. When customers need service, they have the right to ask for it.
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Gender Neutral
If a customer pays promptly, he or she is placed on our preferred list. When an unauthorized employee enters the security area, he/she is subject to dismissal. A supervisor is not responsible for such losses if s/he is not negligent. When service is needed, one has the right to ask for it.
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Gender Neutral
manufactured, of human origin personnel, workers representative, member of Congress business executive, businessperson letter carrier, mail carrier police officer fire fighter camera operator server
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Use
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Race
Age Senior citizens, old person, teenagers Disability deaf and dumb
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