Professional Documents
Culture Documents
Group 4
STRATEGY
PHILIPS
Adaptive productmarket strategy Focus on product development, brand and channel management Become a Lifestyle Company
MATSUSHITA
Develop a technology based component business Flexible and responsible manufacturing capability Customer oriented, solutions based Changed the name to Panasonic to leverage its popularity
COMPETENCY
PHILIPS
Innovation
MATSUSHITA
Flexible manufacturing Flat screen- Plasma T V
STRUCTURE
PHILIPS
Three major divisionshealthcare, lighting and consumer lifestyle
MATSUSHITA
Three domains: Digital networks, Home appliances and components Manufacturing plants: non-exclusive and noncaptive
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