Scribd Logo
Upload

Welcome to Scribd!

  • 3 Common Youth Handset Misconceptio: 1) Youth Favor High End Tech Handsets

    Uploaded by

    api-26138071
    7 views1 page
    Three common misconceptions about youth and mobile phones are discussed. While some youth prefer high-end smartphones, most opt for cheaper, lower-spec models due to limited needs for advanced features and economic constraints. Additionally, youth popularity of Apple is driven less by technological innovation alone and more by the brand's organic grassroots marketing approach.

    Original Description:

    Original Title

    null

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Three common misconceptions about youth and mobile phones are discussed. While some youth prefer high-end smartphones, most opt for cheaper, lower-spec models due to limited needs for advanced features and economic constraints. Additionally, youth popularity of Apple is driven less by technological innovation alone and more by the brand's organic grassroots marketing approach.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views1 page

    3 Common Youth Handset Misconceptio: 1) Youth Favor High End Tech Handsets

    Uploaded by

    api-26138071
    Three common misconceptions about youth and mobile phones are discussed. While some youth prefer high-end smartphones, most opt for cheaper, lower-spec models due to limited needs for advanced features and economic constraints. Additionally, youth popularity of Apple is driven less by technological innovation alone and more by the brand's organic grassroots marketing approach.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Misconceptions

    3 Common
    Youth
    Handset
    Misconceptio
    1) Youth favor high end tech handsets.
    Some youth favor smartphones but the
    majority opt for cheaper low spec models due
    to a) lack of need for high end features and b)
    prepaid & economic limitations
    2) Youth respond to features. Youth rate

    3) Apple’s youth popularity is driven by its


    technological innovation. Superficially, Apple’s
    success can be explained by the innovative design &
    user interface yet much of its youth market appeal
    lies in the brand’s long term organic approach to
    building grass roots activism.

    You might also like