Course Code Title of the course Course Type Prerequisites Objectives

Credit Evaluation

Course Instructor

: BM - 3071 : INTERNATIONAL MARKETING : Specialization (Marketing) : None : The course has been designed to introduce and to understand the basic intricacies of international marketing and to prepare the students to face the issues in its concern. : 3 : Internal Assessment 40 marks.( 2 Sessional examination-20 marks, Attendance- 5 marks, Assignments & Presentations- 15 marks) End semester exam-60 marks. : Tapati Sarmah

Unit

Topics
International Marketing: Definition, Concepts like- International Trade, International Marketing and International Business, Modes of entry in International Market, International Environment, Types of Firm orientation Various Challenges in International Marketing International Marketing Mix- Identification of Markets, Product policy, Promotion Strategy, Pricing Strategy and Distribution Strategy Institutions in the world economy: GATT, WTO, IMF, WORLD BANK, Free Trade Zone Export Market: Import & Export policy, Public sector trading agencies, EXIM Bank, Commodity Boards, Terms of Payment and settlement: Open Accounts, Bills of exchange, Letters of Credit

No. of Lectures

No. of Tutorials

No. of Practical

Total lecture of 1 hour duration Tutorial class of 1 hour duration Practical classes of 1 hour duration

: 32 : 5 :

Suggested readings: 1. International Business : Shah Jahan , Maccmilan 2. International Business: K. Aswathappa. 3. Reliable Internet Sources 4. Journals, newspapers,magazines

N.B.: The course demands the students to religiously involve themselves in group/individual activities, which would help them in relating with the International Environment. For this purpose, frequent activities, presentations, debates, role plays and discussions will be scheduled. The students are required to active participation in the same