Questionnaire On

Buying Behaviour of People in Big

Bazaar
Personal Profile

Customers Name :
Age : 16-25 26-35 36-45 Above 45

Monthly Income Level: Below Rs.10000

Rs.10000 – Rs.20000
Rs.20000 – Rs.30000
Above Rs.30000

Educational Qualification: SSLC

PUC
Degree
PG
PhD

Source of Income: Mother/Father Salaried

Business Pocket Money
Other Specify. .

1) How did you come to know about Big Bazaar

Friends Family Advertisement
Spouse Others Specify. .
2) How frequently do you visit Big Bazaar
Twice in a week Once in a week
During Special offers Whenever the need arises

3) Are you happy with the location of Big Bazaar

Yes No

4) What influenced your purchasing in Big Bazaar

Friends Newspaper Spouse
Experts Others Specify. .

5) Why do you prefer to make your purchase in Big Bazaar?

Ambience Availability/Variety Quality
Service Price
Others Specify .

6) What do you normally look for in a product?

Durability Prestige Style
Uniqueness Price Offers
Quality Others Specify .

7) Which category of products do you prefer to buy frequently

Ethnic Wear M-Bazaar Utensils
Cosmetics Footwear Electronics
Food Bazaar Others Specify .

8) Who accompanies you for the purchase

Friends Family
Spouse Alone Others Specify .

9) Have you seen the advertisement of Big Bazaar

Yes No
 a. If ‘Yes’ which advertisements of Big Bazaar in media influences you
more
Serious Informational Emotional
Humorous Macho

10) How long have you been visiting Big Bazaar

Weekly Monthly Yearly

11) What time of day do you prefer to purchase in Big Bazaar

Morning Noon Anytime is ok
Evening Night Others Specify .

12) How much time do you spend in Big Bazaar per visit.
30 Minutes Less than an Hour
1—2 Hours More than two Hours

13) What is that part that distinguishes Big Bazaar from other retail stores
Quality Price Ambience
Offer Location

14) Do you wait for the offer to make purchases

Yes No

15) Are you satisfied with services provided by Big Bazaar

Yes No

16) Are you happy with the parking facility provided

Yes No

17) What is the response of Sales Representatives in Big Bazaar

Good Best
Better Worst

18) Rank the following features of Big Bazaar on the basis of your evaluation.
(Rank 1 to 8; 1 for the best and 8 for the worst)
 Options Features Rank
A Price
B Quality
C Offers
D Convenience
E Brand image
F Range of products
G Cleanliness/ambience
H After Sale Service

19) Tick Mark the most appropriate choice

Strongly Strongly
Questions Agree Undecided Disagree
Agree Disagree
I like this Big Bazaar
In the past year majority of my
shopping has been done in Big Bazaar
I prefer to shop at Big Bazaar even if
other retail outlet offer a new deal.
I occasionally prefer this store for my
purchase
Would you make purchases on special
occasions

- Thank You -