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GENDER MALE FEMALE

RESPONDANTS 16 34

RESPONDANTS

FEMALE

RESPONDANTS MALE

10

20

30

40

PARAGRAPHS OR LISTED ARTICLES ? PARAGRAPHS LISTED ARTICLES

4 46

WHETHER POSTS WITH VIDEOS CAPTURE THE ATTENTION SPAN OF THE RESPONDANTS MORE ? POSTS WITH VIDEOS 10 POSTS WITHOUT VIDEOS 40

DOES HAVING A FACEBOOK OR A TWITTER PAGE INCREASE BRAND RECOMMENDATIONS ? YES 40 NO 10

IS PRODUCT IMAGE IMPORTANT FOR ONLINE MARKETING ? YES 43 N0 7

HOW OFTEN DO YOU USE THE FOLLOWING THROUGH THE INTERNET 1 BEING NEVER AND 5 BEING FREQUENTLY ACTIVITIES 1 2 3 GAMING 0 32 0 SHOPPING 0 0 18 COMMUNICATIONS 0 0 0 WORK/BUSINESS 8 15 8

4 18 23 10 19

5 0 9 40 0

Assuming that you intend to conduct online shopping, which of these purchases would you make in the internet? ACTIVITY YES NO GIFTING ITEMS 33 17 MOVIE TICKETS 42 8 ELECTRONIC APPLIANCES 41 9 HOTEL RESERVATIONS 33 17 STOCKS 17 33

EDUCATION LEVEL MASTERS PHD

NUMBER OF RESPONDANTS 20 30

OCCUPATION GRADUATE STUDENT PROFESSOR

NUMBER OF RESPONDANTS 20 30

WHAT IS MORE LIKELY TO INFLUENCE YOUR DECISION ? BLOGS 32 PRINT MEDIA 18

DO GRAPHICS AFFECT THE PURCHASE DECISION OF THE RESPONDANTS? ARTICLES WITH GRAPHICS ARTICLES WITHOUT GRAPHICS 34 16

RESPONDANTS PERCEPTION TOWARDS COMPANIES HAVING BLOG ? COMPANIES WITH BLOG 42 COMPANIES WITHOUT BLOGS 8

DOES EMAIL MARKETING HELP INCREASE PRODUCT PURCHASE ? YES 33 NO 17

IN A SELECTIVE LIST OF ITEMS WHETHER A CUSTOMER WOULD USE THE INTERNET, RETAIL STORE OR PHONE TO BUY THE P PRODUCT INTERNET PHONE RETAIL STORE GROCERY 16 16 18 COSMETIC 17 0 33 BOOKS,CDS,DVDS 23 0 27 CINEMA,THEATRE 42 8 0 AIRPLANE TICKETS 27 15 8

es would you make in the internet?

R PHONE TO BUY THE PRODUCT ?