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Partnership & Medium size business (Manufacturer & wholesaler) Initially we will cover the 2 division of the country Intial capital of 10cr. (7.5Cr from partners+ 2.5Cr Bank loan) Production plant will be at Vasai.
Vision: To Become Reputed Juice Company in India Mission: To provide good quality juice at affordable price Objective: Achieve break even in the first year of operation
Pricing Strategy: Cost + Profit margin keeping in mind the competitors pricing strategy Distribution strategy: B2B (Business to Business) B2C (Business to Customer) Promotional Strategy: Different Social Media sites, Newspapers, Radio etc.
Expectations.....
In next 5 years, we target to capture 5% of total market share. We expect the sales to be approximately Rs.3.5crore next year.