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  • MEX: Haslina Dawam - The Next Billion Customers Are Already Here - 19th/20th May 2009

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    The simplicity of the service flow entices those who are User process that is intimidated already familiar to by the mobile the users. KUALA LUMPUR - a country of extreme contrasts.

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    MEX: Haslina Dawam - The next billion customers are already here - 19th/20th May 2009

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    The simplicity of the service flow entices those who are User process that is intimidated already familiar to by the mobile the users. KUALA LUMPUR - a country of extreme contrasts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT or read online from Scribd
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    119 views19 pages

    MEX: Haslina Dawam - The Next Billion Customers Are Already Here - 19th/20th May 2009

    Uploaded by

    marekpawlowksi
    The simplicity of the service flow entices those who are User process that is intimidated already familiar to by the mobile the users. KUALA LUMPUR - a country of extreme contrasts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT or read online from Scribd
    Flag for inappropriate content
    of 19

    WHAT TICKS

    US...
    sneak peak into Malaysia
    mobile experience.
    Perlis

    Kedah
    Penang
    Land Size : 330,436 km²
    MALAY – 50.40%
    Population : 28,196,969 peoples
    Perak Kelantan
    Mobile Penetration : 93.9%
    Terengganu

    Selangor
    Pahang
    Negeri
    Sembilan

    Melaka
    OTHERS – 7.80%
    INDIAN – 7.10% Sabah
    Johor

    CHINESE – 23.70%
    Sarawak

    INDIGENOUS – 11.00%
    …a country of
    extreme
    contrasts.

    KUALA LUMPUR

    KOTA KINABALU
    ∞ AXIATA group of companies
    ∞ 7.7 million active customers
    ∞ 2G & 3.5G- 97% coverage
    populat
    areas
    ∞ International
    ∞ Best
    mobile
    roaming > 1
    coun
    operator 2008
    ∞ Best
    telecommunication
    provider 2008
    CELCOM MARKET SHARE
    Professionals &
    Non-working & Business Owners;
    Senior Malays; 42% Youth;
    51% 28%

    9–5 Malays;
    50%
    Senior
    Non-Malays;
    18%

    9-5 Peninsular
    Non-Malays; Foreign Workers;
    19% 13%
    Island Foreign
    Workers;
    13%
    CELCOM BRAND ARCHITECTURE
    GOING BACK TO
    DRAWING
    BOARD..
    AKAT : the giving of alm
    KAT : Year 2008 Collecti
    Zakat Fitrah
    ON SELF RM84 M
    Paid during Ramadha
    Fasting month & due
    before Eid Fitri praye
    ZAKAT
    RM995 M
    (ALMSGIVING)

    Zakat Mal
    ON WEALTH RM911 M
    Paid based on a
    full year’s
    wealth
    cummulation
    F i t r a h
    Zakat n t
    pa y m e
    i a S M S
    v
    kat Fitrah
    Zakat manual
    Fitrah via procedure
    SMS
    The catch..
    hone agnostic, ubiquitou
    ENTICE, NOT INTIMIDATE
    ENTICE
    ...

    The simplicity
    of the service
    flow entices
    those who
    are
    intimidated
    User process that is
    already familiar
    by the mobile to
    the users.
    LAMIC SYARIAH & FATWA Complianc
    Fulfils Users’ Expectation

    Nama: Muhammad bin Ali Tarikh/Masa: 04/08/2008 8:05PM


    No. KP: 771130115435 Negeri: Selangor
    Nombor Telefon: 0193304137 Resit Pembayaran:
    Bilangan Orang: 3 1234567-1
    Jumlah Bayaran : RM15.60 1234567-2
    1234567-3
    Alamat:
    178, Kg Patin, 23700 Temerloh, Pahang

    Terima kasih kerana mengemaskini alamat. Anda akan menerima resit selewat-lewatnya
    pada 30 November 2008.
    Sila hubungi 03-55227777 untuk mendapatkan maklumat lanjut

    INCOME
    TAX
    hances Users’ Experien
    Perlis

    Penang
    Kedah

    1. SELANGOR
    Perak Kelantan 2. KEDAH
    Terengganu 3. TERENGGANU
    4. KELANTAN
    5. PAHANG
    6. PULAU PINANG
    7. SABAH
    Selangor 8. NEGERI
    SEMBILAN
    Pahang
    Negeri
    Sembilan
    Sabah
    Melaka

    Johor
    Sarawak
    Nation’s
    pride of 1st
    in the
    world
    MOB
    ILE
    ZAK
    AT

    service
    Prof. Madya Dr. Shafaai Musa
    FATWA panel, Scholar, User

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