Professional Documents
Culture Documents
MANAGEMENT (BANKING)
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WHY CRM IN BANKING ????
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ØConsumers largely select their banks based on how
convenient is the location of bank to their homes or offices.
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Need for CRM in the banking industry
A Relationship-based Marketing approach has the following
benefits: -
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Private banking and CRM
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CRM software
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EXAMPLES
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state bank of india
Ø Banking Subsidiaries - State Bank of Bikaner and Jaipur
(SBBJ), State Bank of Hyderabad (SBH), State Bank of Indore
(SBIr), State Bank of Mysore (SBM), State Bank of Patiala
(SBP), State Bank of Saurashtra (SBS) and State Bank of
Travancore (SBT).
Ø Foreign Subsidiaries - State bank of India International
(Mauritius) Ltd.,State Bank of India (California), State Bank of
India (Canada) and INMB Bank Ltd, Lagos.
Ø Non- banking Subsidiaries - SBI Capital Markets Ltd
(SBICAP), SBI Funds Management Pvt Ltd (SBI FUNDS), SBI
DFHI Ltd (SBI DFHI), SBI Factors and Commercial Services
Pvt Ltd (SBI FACTORS) and SBI Cards & Payments Services
Pvt. Ltd. (SBICPSL)
Ø Joint ventures - SBI Life Insurance Company Ltd (SBI LIFE).12
State Bank of India offers its products and services in
domains like -
Ø Personal Banking.
Ø NRI Services.
Ø Agriculture.
Ø International.
Ø Corporate.
Ø SME.
Ø Domestic Treasury.
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PUNJAB NATIONAL BANK
Ø Punjab National Bank (PNB) is the second largest government-
owned commercial bank in India.
Ø The bank's assets for financial year 2007 were about US$60
billion.
Ø It has introduced Money Gram remittance service in
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Products and Services
ØSavings Fund Account - Total Freedom Salary Account, PNB Prudent Sweep,
PNB Vidyarthi SF Account, PNB Mitra SF.
ØAccount Current Account - PNB Vaibhav, PNB Gaurav, PNB Smart Roamer.
ØSocial Banking - Mahila Udyam Nidhi Scheme, Krishi Card, PNB Farmers
Welfare Trust.
ØBusiness Sector - PNB Karigar credit card, PNB Kushal Udhami, PNB Pragati
Udhami, PNB Vikas Udhami 15
ALLAHABAD BANK
Ø In April 24, 1865, the Bank was founded at the confluence
city of Allahabad by a group of Europeans.
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UNION BANK OF INDIA
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SERVICES
Ø Deposits Ø Atm Banking
Ø Accounts Ø Tele Banking
Ø Loans
Ø Online Demat Trading
Ø Cards
Ø Insurance Ø Cash Management Services
Ø Cash Management Service Ø Mutual Funds
Ø Mutual Funds Ø Railway Tickets Booking
Ø Demat Ø 8% Tax Saving Bonds
Ø ATMs Ø Public Provident Fund (PPF)
Ø E Banking Or Online
Banking Ø Direct Tax Collection
Ø Remittance Service Ø Central Excise and Service Tax
Ø Bill Payment Service Collection Services
Ø Tax Payment Service Ø Special Savings Schemes for Senior
Citizens
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THANK YOU
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