Questionnaire

Aroma of Money
Gender: M | F Have you bought shirt/ Hood today? 1. Yes 2. No Was this purchase planned? 1. Yes 2. No Did you buy the same brand as you normally do? 1. Yes 2. No Are you responsible for your purchases of clothes? 1. Yes 2. No Cubez has a tagline Where style meet. On a scale of 1-7, where 1 is not at all and 7 is entirely true, would you evaluate the following claim on these basis? Product is of high quality 1 2 3 4 5 6 7 Product of good price 1 2 3 4 5 6 7 Trendy wears 1 2 3 4 5 6 7 Up to date designs 1 2 3 4 5 6 7 Now few quick questions about this store? The shop is good 1 2 The store is pleasant The store is fresh The store is comfortable The store is stressing The store is advertising tent 1 1 1 1 1 2 2 2 2 2 Age:

3 3 3 3 3 3

4 4 4 4 4 4

5 5 5 5 5 5

6 6 6 6 6 6

7 7 7 7 7 7

A tale from 1 -7, where 1 is strongly disagree and 7 is fully agree, do you agree with the following statement? I feel satisfied 1 2 3 4 5 6 7 I'm Feeling Lucky 1 2 3 4 5 6 7 I feel stimulated 1 2 3 4 5 6 7 I feel stressed 1 2 3 4 5 6 7 Approximately how much money do you think you will spend today? PKR Have your spent more time in store than normal? 1. Yes 2. No Have you bought more than your normal purchase? 1. Yes 2. No

Observation Sheet:
Date: Gender 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. Pass Stop Recorder: Watching Buying 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74. 75. 76. 77. 78. 79. 80. 81. 82. Gender Pass Stop Watching Buying