Broad Guidelines for Project 1:

1. Choose an industry sector for the purpose of this analysis. (Which is already done?) 2. In that particular industry segment choose 5 firms / companies so as to have a representative sample of the industry. 3.The five firms have to be analyzed using the External Factor Evaluation (EFE) matrix and Competitive Profile Matrix (CPM). All the steps of EFE and CPM have to be justified with facts and information. The richness of the project will depend on the quantum of information collected for each of the firms and the logical / rational conclusion that could be drawn from that information. These matrices have been explained in Chapter 3 of the book by Fred R David. The PDF of the same has already been circulated. 4.The above (EFE and CPM) will help you to understand the firms in details and also you will be able to have a good idea of the industry they are operating in. 5.The last step is the analysis of the industry using the Five Forces Framework given by M E Porter. Information and its derivation done in step 3 would help to fill in this framework satisfactorily. Along with these five forces, the 6th force as suggested by Andrew Groove may be analyzed. 6. Lastly, the groups need to come to a conclusion as to how attractive is the industry from the investment point of view. 7. The project may be of an average 50-60 page. A bibliography has to be included at the end of the project.