Questions

and Answers:
How We Doin?
1. Prepares a company for competition or a changing marketplace. 2. SWOT is an acronym for these four words. 3. These are internal factors that affect a business operation. 4. These are external factors that affect a business operation. 5. Company, Customers, and Competition are the 3 Cs of this.

Mix It Up
1. Product, Price, Promotion, and Place or the 4 Ps of Marketing is also referred to as this. 2. This part of the Four Ps deals with choosing what to make and sell. 3. How customers will be told about a companys products is part of this P. 4. This part of the Four Ps is the means of getting the product into the consumers hands. 5. Determining what is exchanged for the product is this part of the Four Ps.

Odds and Ends

1. Money left after taxes. 2. Money left after paying for basic living necessities (ex. food, shelter, and clothing). 3. Projection of probable, future sales in units or dollars. 4. Scanning of outside influences on an organization. 5. The four factors of a PEST analysis.

Targets
1. Students at Midvale Middle School are part of this generation. 2. Process of classifying people who form a given market into even smaller groups. 3. Segmentation of the market based on where people live. 4. Formal written document that directs a companys activities for a specific period of time. 5. Concept that a group of loyal customers is responsible for the majority of a companys sales.

Big & Small

1. Demographics, geographics, psychographic, and behavioral are all examples of this. 2. Using a single marketing strategy to reach all customers. 3. Main disadvantage of Niche Marketing. 4. Statistics that describe a population in terms of personal characteristics (age, gender, income, marital status, and ethnic background. 5. Grouping people with similar attitudes, interests, and opinions, as well as lifestyles and shared values.