Life at Apple: Steve Jobs vs Tim Cook

Erica Huffman Ricky Francart

The Great Debate

Steve Jobs vs Tim Cook: Who is best?

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Four main discrepancies Leadership

Dictator vs Servant-Leader Innovation vs Responsiveness Secretive vs Transparent Trickle Down vs Front Line

Skills

Social Responsibility Manager to Employee Relationships

Leadership - Steve Jobs

Undeniably successful Dictatorial approach Charismatic

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Created visions that inspired

Rollercoaster individual He was Apple

Leadership - Tim Cook

Head of Operations before CEO Servant-Leader High Transparency Production and Employee Oriented Core Values do not align with Apple's

Skills - Steve Jobs

Main Focus on Innovation

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Startup Company Culture Prototypes before spreadsheets Keep it simple. "Do more with less"

Believed in Functional Conflict

Skills - Tim Cook

Operations Iphone 5 Maps Application

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Quality control Is there a problem? Press conference week after released More responsive than Jobs

Social Responsibility

Environment

Managing carbon footprint Identifying high-risk facilities Conducting focused audits Ending excessive work hours Addressing underage labor Sourcing conflict-free materials

Worker's Rights

Manager to Employee Relationship

Steve Jobs
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Top 100 Employees afraid of him More easy going culture Willing to listen Free education opportunities for workers Supplier Employee Education and Development Technical Skills Life Skills (SEED) program Social and Environmental skills Responsibility Language Skills Management Skills Engineering

Tim Cook
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The Future of Apple

Only time will tell

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Could be better with Cook Could be worse off with Cook

While they seem equally probable, both are improbable

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Completely different people

One thing is for sure, the great debate will continue to the future and beyond