Professional Documents
Culture Documents
On
Submitted to:
Ms. Shamana Munawar
Submitted by:
Shehr Yar Anees
SP07-MBA-095
of ALLAH
The Most Gracious,
The Most Merciful
‘In the name of Allah, the most Gracious, the most merciful’
I would like to pay my gratitude to all my respected teachers for their guidance and
assistance in the completion of this report.
EXECUTIVE SUMMARY
ICI was incorporated in 1953 and listed on Karachi Stock Exchange in 1957 as
Khewra Soda Ash Company and this name was changed to ICI Pakistan Limited in
1987. Now ICI is operating as a subsidry of AkzoNobel which is the chemical
industry leader around the globe.
I have evaluated the company by techniques like financial ratio like Profitability,
Activity and Debt ratios. These ratios are showing constructive signs for the future
prospects of the company. Management is capably utilizing the assets of the
company in order to generate sales. Overall financial position is adequate. Further
supportive material regarding the financial situation of the company is also included
in the report.
I am sure that this report will provide you a complete and clear image of
organization.
MISSION STATEMENT
Chapter 1
INTRODUCTION
ICI Pakistan Limited was set up as a public limited company in Pakistan in 1952.
ICI’s presence in this part of the world, however, predates the formation of the public
limited company and indeed, Pakistan itself. The Khewra Soda Ash Company, a
predecessor of ICI Pakistan Limited, set up a soda ash manufacturing facility in
Khewra in 1944 with a capacity of 18,000 tonnes per annum. This facility was sited
next to the salt range as rock salt and limestone; two key raw materials for
manufacturing soda ash were available here in abundance.
Today ICI Pakistan’s five businesses, Polyester, Soda Ash, Paints, Chemicals and
Life Sciences, manufacture and sell a range of industrial and consumer products.
These include, Polyester Staple Fibres, POY Chips, Light and Dense Soda Ash,
Sodium Bicarbonate, Paints for the Decorative, Automotive, Refinish segments, for
Industrial use and Projects, Specialty Chemicals, Polyurethanes, and Adhesives and
arranges manufacture on a toll basis of Pharmaceutical and Animal Health products.
It also markets Seeds and in addition is engaged in trading in various specialized
chemicals for use in industries in Pakistan.
In 1995 ICI Pakistan Limited set up a USD 490 million PTA manufacturing facility at
Port Qasim, near Karachi, which was commissioned in 1998. In 2000, the business
was de-merged to form Pakistan PTA Limited, which was at the time a subsidiary of
ICI Plc UK.
The turnover of ICI Pakistan Limited in 2007 was Rs 25.97 billion and the profit
before tax crossed Rs. 2.77 Billion. It is one of the largest quoted companies on the
Year Achievements
1944 It establishes its first manufacturing site for the production of
Soda Ash at Khewra.
1953 The Khewra Soda Ash Company is Incorporated as a Public
Limited Company.
1957 The Khewra Soda Ash Company is listed on Karachi Stock
Exchange (G) Limited.
1965 ICI Plc acquires 50% shares of Fuller Paints
1966 The name of Khewra Soda Ash Company changes to ICI
Pakistan Manufacturers Limited.
1966 ICI Pakistan Manufacturers Limited increases capacity of Soda
Ash Plant to 45,000 tons.
1968 ICI Pakistan Manufacturers Limited commissions its Speciality
Chemicals Plant at Karachi.
1970 ICI Pakistan Manufacturers Limited sets up its Pharmaceutical
Processing Unit in Dhaka (formerly East Pakistan)
1973 Fuller Paints changes its name to Paintex Limited.
1979 ICI Pakistan Manufacturers Limited increases capacity of Soda
Ash Plant to 65,000 tons.
1980 ICI Pakistan Manufacturers Limited is listed on Lahore Stock
Exchange (G) Limited.
1982 ICI Pakistan Manufacturers Limited sets up Polyester plant at
Sheikhupura with a capacity of 12,000 tons.
1982 ICI Pakistan Manufacturers Limited Commissions new Dense
Ash Plant at Khewra.
1985 Imperial Chemicals Industries (Pakistan) (Private) Limited and
Paintex Limited merge into ICI Pakistan Manufacturers Limited.
1987 The company name changes to ICI Pakistan Ltd.
1987 ICI Pakistan increases capacity of Polyester Plant to 19,000
tons.
1991 ICI Pakistan PowerGen Limited is incorporated as a Public
Limited Company.
1991 ICI Pakistan launches its Seeds Business.
1991 ICI Pakistan Foundation is registered as a charitable trust.
1991 ICI Pakistan increases capacity of Soda Ash Plant to 100,000
tons.
1992 ICI Pakistan Paints Business introduces Dulux Range of natural
white colours with added fragrance.
1993 ICI Pakistan commissions a plant for manufacturing of
Soda Ash Business produces and caters to approximately 70% of the Country’s
requirement for this commodity. Soda Ash has a wide variety of applications in
construction, hygiene, packaging and the paper industry and, therefore, it is an
important intermediate product to the end manufacturing industry. Situated in
Khewra the plant began commercial production in 1944.
Polyester Business:
The Polyester Business manufactures and markets polyester staple fibre (PSF), a
synthetic cotton, mainly used in the textile industry for producing blended (with
cotton) polyester rich yarn, fabrics and clothing. ICI Pakistan started
Paints Business:
The Paints Business operates in the Decorative, Industrial and the Refinish
segments. Wide range quality products and services, innovation and a legacy of
strong brands such as Dulux have been the foundations of this enterprise. Based in
Lahore, the Paints plant was acquired by ICI Plc in 1965.
Chemicals Business:
PRODUCTS
Polyester Fibres:
Soda Ash:
Paints:
• Decorative
• Refinish & Industrial
• Automotive
Chemicals:
• Fuel Oil
• Petrochemicals
• Hydregenation Additives
• Explosives
• PVC Stabilizers
• Iron Coatings
• Filteration Aids
• Textile Auxiliaries
• Heat Treatment Salts
• Color Additives
• PVC Foaming Agents
Life Sciences:
CARDIOVASCULAR
• Tenormin
• Tenoret 50
• Zestril
• Zestoretic
• Inderal
• Etizem
ONCOLOGY
• Nolvadex
• Zoladex
• Arimidex
• Cosadex
• Proxen
• Synflex
ANAESTHETIC
• Diprivan (EDTA)
ANTIBIOTIC
• Meronem
CNS
• Zomig
• Seroquel
ANTHELMINTIC
• Ketress
GASTRO-INTESTINAL
• Etipro
RESPIRATORY
• Accolate
ANTI-INFECTIVES
• Icef
ANTHELMINTICS
• Nilverm
• Nilzan
• Nilzan Bolus
• Zanil
• Systamex
• Oxfenda XC
• Endectin
INTRAMAMMARY
• Spectrazol
ANTIPROTOZOALS
• Butalex
• Imizol
ANTIBIOTIC
• Amoxivet
VACCINE
• Decivac FMD
INJECTABLE
• Somatech
CANOLA
• Hyola 401
• Garst 8464
• Garst 8288
• Hycorn 11 Plus
• Hycorn 984
SUNFLOWER
• Hysun 33
• Hysun 38
• Hysun 39
FODDER
• Sweet Jumbo
• Rambo
It was announced on 13th August 2007 that Akzo Nobel and ICI Plc. had reached an
agreement on the terms of a recommended cash offer by Akzo Nobel for ownership
of ICI Plc. In October 2007, an agenda and accompanying Shareholder’s Circular
were published stating that, subject to the approval of the shareholders of Akzo
Nobel and ICI Plc, completion of the ICI deal was to take place on 2nd January, 2008.
Akzo Nobel has the distinction of being Fortune 500 company and listed on the
Euronext Amsterdam Stock Exchange. Complementing its long history dating back
to 1777 is the endless application of Akzo Nobel’s products across many
downstream industries. Akzo Nobel is the Chemicals industry leader on the Dow
Jones Sustainability Indexes as well as being included on the FTSE4 Good Index.
The new company has a presence in over 80 countries in the world, and is the
largest single industrial Company in decorative coatings. It stands on a solid platform
of combined global presence, technologies, products, brands and expertise that will
benefit their customers and drive the new Company to even greater success.
Key Facts
• 14.4 billion in 2007
revenues*
• Around 60,000 employees*
• No. 1 global position in
Performance Coatings, and
largest Decorative Paints
Company
• One of the world’s leading
Speciality Chemicals
Producers
Chemicals Industry Leader
Dow Jones
Sustainability indexes
FORTUNE 500
"We will remain market leaders in Soda Ash and derivatives business in
Pakistan by strengthening our customer base while being the lowest cost
producer in the region and the most reliable supplier of quality products."
ICI Pakistan’s Soda Ash Business caters to approximately 70% of the Country’s total
requirement for this commodity. The Business mainly uses indigenous raw materials
and locally made equipment, thereby accruing savings to the Nation’s foreign
exchange reserves through import substitution. The major raw materials used are
Salt, supplied by the Pakistan Mineral Development Corporation from the Khewra
mines, PUNJMIN (Punjab Mineral Development Corporation) and other private
suppliers, and Limestone from ICI Pakistan’s own quarries in Tobar and Dandot as
well as some private suppliers.
In addition Coke, an essential raw material, is being imported from China because of
its non availability from local supplier Pakistan Steel Mills. The water for the plant
comes from Watli, a natural spring as well as the river Jhelum. The plant generates
7.0 MW of its own electric power and uses around 1.0 MW of WAPDA power, which
is backed up by diesel generators.
As the production capabilities have changed, so have the various markets and
applications for Soda Ash. Today Soda Ash consistently ranks as one of the top 10
inorganic chemicals produced in the world and is an essential raw material to a
variety of industries. In the Pakistani market it is largely consumed as a raw material.
Soda Ash is used as a builder or filler in formulation of soaps, detergents, and other
cleaning compounds.
ICI Pakistan’s Soda Ash business is committed to remain the preferred supplier for
its customers and strives to maintain its competitive advantage through the
relentless pursuit of manufacturing excellence and by delivering quality products
through a world-class plant.
The Soda Ash market in Pakistan is continuing to grow and ICI’s experience in the
Soda Ash Business in these 62 years is an asset to the Company in the face of
changing markets and emergent competition. The Company uses this competitive
advantage along with continued improvement in efficiencies, control over fixed costs,
improved productivity and above all a sustained market share and strong customer
loyalty to continue to be the market leader in the Soda Ash industry in Pakistan. ICI
Pakistan’s Soda Ash plant expansion and modernisation at Khewra has placed the
Business in a position of strength to face these challenges.
Innovatio
Trans-
n
parency
Business
Customer
Excellenc
Obsession
e
VALUES
Employees of ICI Pakistan work and live by the following values based on the belief
and principles. These are:
Acting Responsibly
Responsibility
Agility
Boldness
Candor
Development Orientation
Intellectual Honesty
Meeting Commitments
No Shortcuts
Respect for the Individual
Safety Consciousness
Team-orientation
Tolerance
Management Structure
Board of Directors:
ICI Board consist of ten members, headed by the Chairman of the board. Currently
is comprise of six non-executive directors and four executive directors. Mr. M. J.
Jaffer (non-executive directors) is the current chairman of the board and Mr. Waqar
A. Malik is the chief executive of the company.
The management of ICI is done through an executive team headed by the Chief
Executive of the company. Team includes head of the management team from each
business (generally Vice President or General Manager) and also includes Chief
Financial Officer and G.M. Human Resources. So the team of eight members is
ORGANIZATIONAL CHART
formed which manage the overall business of the ICI Pakistan Ltd.
SODA ASH BUSINESS
The Executive Management Team is responsible for delivering the Group’s two
major strategic thrusts of driving performance and reshaping the portfolio. The
members of the team have an in-depth experience of managing complex
international businesses and functions within ICI and other leading companies.
VICE
PRESIDENT
Operations
Manager
Marketing
Manager
Production
COMSATS Medical
Finance
Institute of Information Technology,Technical
H.R
Lahore. Materials - 26 -
Manager Manager
Superin- Manager
Manager Manager
Engineering
Technical
tend
Business Employee
Accounts & Finance Strategy
I.T. Communicat
ion
Store Dept. Dept.
Specialist Help
Change
Management
Dispute
OrganizationOF
BUSINESS STRATEGY
Resolution
andICI SODA ASH
Successio
Diversity workforces n
Management Requirement Planning
Job Profiling
Right People
Reward Qualification
Right Place Skills
and Right Time
Recog- Experience
nition
Right Competencie
Motivation s
Performanc
e
Managemen Recruitment
Appointmen
t
Carrier
People Performing to Development
Training Full potential Potential
Learnin Appraisal
g And
Educati
Employe
COMSATS Institute of Information Technology, Lahore. e - 27 -
Output Aligned to Informat
Business Objectives ion
Chapter 2
MARKETING
Marketing Environment
Competition:
So ICI the only competitor ICI has to face is the Olympia Chemicals Ltd who
has setup is plant in Warcha Distt. Khoshab. ICI has a clear domination in this
Target Market
(a) Consumer or Industrial: Soda Ash is mainly an industrial product, that’s why
target market for the Soda Ash is the industries and especially the Distributors
and the Dealers. Mostly market is in the hands of ICI and there is no close
substitute of the products, that’s why consumers are targeted for the product.
Further industries which do not require it in huge amounts also prefer to buy it
from the dealers. That’s why main target market is the dealers and industries
which require it in huge amounts and consumers are not influenced through
mass media.
Another thing is that two products out of three are industrial nature, and only
Sodium Bicarbonate is used by home consumers as Baking Soda. That’s why
industry has more importance than the house holds.
(c) Market Potential: Due to high growth in the industrial sectors in Pakistan,
there is huge market potential. Soda Ash is raw material for different
industries, e.g. Paper, Textile, Detergents, FMCG Products, etc. That’s plant
operates at its full capacity and when one expansion project completes,
second starts.
Classification:
However there is difference in the Packing weight of the all three types. ICI recently
has issued new packing. Weight of their packing is as follow:
Distribution
ICI has more than 70% share in the Soda Ash business in Pakistan. This is because
of its vast market coverage through the powerful distribution network of its
distributions. Mainly Soda Ash is mainly distributed through the network of
distributors through Pakistan. Different regions are assigned to different distributors.
They purchase Soda Ash from ICI and distributed it to different consumers and
industries in their areas which contact them for sale.
Along with the distribution network, big industries also purchase directly from the ICI
as they need it is bulk amounts. These include glass and chemicals industries. They
directly contact sale department of the ICI Soda Ash business and purchase it from
there at market price or if they is a discount agreement then at discounted price
rather than the distributors.
This is al for the local sale. However ICI is also involved in international sale. Further
ICI is also distributor of the some Soda Ash manufacturers in Pakistan in order to
fulfil the demand of soda ash in Pakistan and abroad. Sale agreement is the duty of
Pricing
Prices are fixed at cost plus margin. For distributors, a margin is fixed on the market
price. They get it at discounted price and sale it on the market price to the
consumers. However ICI also has discount agreements with its value able
customers. For that company offers them a discount percentage for some period
(i.e. 6 month, 1 year) etc. and this discount is carried on with mutual understanding.
Promotion
ICI has a proper marking department with a fully experienced team. A proper budget
is allotted for the sale activities. However sale is not done through advertisement in
news papers, television, radio etc because of the nature of the products. That’s why
selling are mostly based on relationship with the dealers.
However company spends a lot on building the image of the company. For that a lot
of activities are done in fulfil the corporate social responsibilities. Through this the
brand name is introduced with the people and image of the company is
strengthened.
Meeting of the dealers is arranged frequently. Further best performing dealers are
also awarded cash prized and trips to different local and foreign countries. This
boosts up their moral and they deliver their best in order to achieve high targets.
Customer satisfaction teams are formed to tackle quality related issues prompted by
customer’s complaints. Each team comprise of operators, technicians, contract staff
and mangers and are allocated different aspect of quality control in order to focus on
all problem areas. The teams met on a monthly basis and implement original
solutions to improve quality. This focused approach pay off in the form of reduced
number of complaints and result in end user satisfaction.
Chapter 3
Products:
Production System:
ICI’s Soda Ash production plant is situation in Khewra Distt. Jhelum. In this system,
main raw materials are Salt, Lime Stone, Coke and Ammonia Anhydrous. Due to
location of the plant in Khewra most raw materials are readily available. Further ICI
has his own quarry for limestone production.
Further ICI Pakistan Ltd has further started expansion of its Soda Ash plant by an
additional 65,000 tons. This further investment in Soda Ash is fully in line with ICI
Pakistan’s continued commitment towards the development of import substitution
industries to cater to the local demand.
The total nameplate capacity of the plant after completion of the current expansion
will be around 350,000 tons in 2009. ICI conveyed the information to investors
presumably under the listing regulations of the stock exchangers.
Salt (NaCl): Salt is the main raw material for the Soda Ash production. So salt is
purchased main from the PMDC (Pakistan Mineral Development Corporation) in
Khewra and some portion is also purchased from the private mines in Khewra
and nearby areas. Further ICI also has an agreement to collect the rain water
that is accumulated in the pools of the Salt Mine of Khewra. This saves a lot of
time and working for the plant.
Lime Stone: Lime stone is partially collected from the own Quarries at Tobar &
Dandot. ICI has acquired the quarries in order to get the high quality lime stone
timely and rest is purchased from the local contractors and miners. 30-35 days
buffer stock is always maintained at the work.
Coke: Coke is purchased from Pakistan Steel Near Karachi on Advance payment
through Karachi Head Office. Steel is purchased and handed over to contractors
for processing as this coke is 80mm in size. They process it and required size
coke (30-35mm) is sent to the plant. 35-40 days stock is always maintained at
the plant.
Other Chemicals: Further some other chemicals are also involved which are
Sodium Sulphide
Ammonium Sulphate
Hydro Caloric Acid
Nalco Water
These chemicals are first purchased from the local market. Some of them are not
available in Pakistan. So these are purchased from foreign countries.
Brine is pumped into tower and a steam of ammonia gas is passed through it.
The brine becomes saturated with ammonia. At the same time calcium (Ca) and
magnesium (Ma).
2. Carbonation
The sodium chloride salt (NaCl) and ammonia mixture is passed into carbonating
tower (solvey tower) it is consists of a large number of superposed cylindrical
compartments. The bottom of each compartment has a large circular hold
covered with a preferated sieve the object of which is to break up the carbon
dioxide (CO2) into small bubbles to obtain maximum absorption of the gas.
The carbon dioxide (CO2) is pumped in at the bottom of the tower and the
ammonical brine is admitted from the top. In such a way as to fill the tower
During the reaction the temperature is kept at 30-40*C but near completion the
temperature is reduced to about 15*C, to ensure maximum separation of sodium
carbonate. Carbon dioxide is obtained by ignition of the sodium bicarbonate and
by heating calcium carbonate in special kiln.
3: Filtration
The solid sodium bicarbonate is filtered off, washed with a little water dried and
heated in ovens to get Na2CO3.
Heat
2NaHCO3 Na2CO3 + H2O + CO2
4: Recovery of ammonia
As ammonia is much more costly than sodium carbonate, so great care can be
taken to recover as much of ammonia as possible. The liquid, from the filters
contains nearly all the ammonia as ammonium chloride and ammonium
carbonate.
The free ammonium is distilled off in steam. Lime obtained from lime kiln is
added to ammonia recovery tower steam is blown in so as to generate ammonia
for next use.
The information about the process is given from the text book of chemistry-11.
The original process used in the manufacturing of soda ash based upon 10 steps
which are confidential but these are also based upon these lines.
Ware house is also located at the site area. When Soda is manufactured, it is
packed and labelled. Then these bags are brought in the ware house where they
are recorded and stored and then sent to the different destinations in the country
and outside the country.
Goal of ICI is to be the industry leader in the production and sale of products,
which benefit society. They provide a safe and healthy work place for both staff
and contractors, and act responsibly towards the communities and environment
in which they operate.
SSHE Logo:
SSHE Policy:
(b) The health of its employees, its customers and the public will be protected;
(d) Its operations are run in a manner acceptable to the local communities;
(e) Employees, capital, information and other assets will be protected from
SSHE OBJECTIVES:
Safety
Health
Energy
Greenhouse Gases
Ozone Generators
Water use
Aquatic Oxygen Demand
Hazardous Waste
Non-hazardous Waste
Bio diversity
Land Assessment
Reduce Hazardous Substances to Air
Acid Gases
Systems
Distribution Incidents
Suppliers
FINANCE
2007 25,973
2006 21,948
2005 21,054
2004 21,303
2003
2007
2,971
2006
2,479
2005
1,842
2004
1,347
2003
1,088
Turnover by Business
9%
10%
40% Polyster
Soda Ash
22% Paints
Life Sciences
19% Chem icals
7%
22%
13%
Polyster
Soda Ash
Paints
29%
29% Life Sciences
Chem icals
Balance Sheet
For the year ended 31st December, 2007
2007 2006
Turnover 25,973,009 21,947,688
2,971,370 2,479,018
(368,766) (490,428)
RATIO ANALYSIS
Ratio refers the one number in terms of another. The purpose of ratio analysis
depends upon the event for which the analysis is made. Management likes
to know about the operational efficiency and think of such ratios as return
on investment, turnover of fixed assets, and net profit to sales etc.
Creditors like to know the ability of the company to meet its current
obligations and therefore, think of current and liquid ratios, turnover of
receivables, and coverage of interest by the level of earnings. So ratio
analysis is important from all perspective.
ACTIVITY RATIOS
Year Ratio 3
2003 2.95 2.5
2
2004 2.04
1.5
2005 1.84 1
2006 1.71 0.5
2007 1.85 0
2003 2004 2005 2006 2007
Total asset turnover indicates the efficiency with which firm uses it assets
to generate sales (revenue). The higher the firm’s total assets turnover the
more efficiently its assets have been used. This measure is probably of
greatest interest to management, because it indicates whether the firm’s
PROFITABILITY RATIOS:
Year Ratio 25
2003 14.70% 20
2004 15.62% 15
2005 18.14% 10
2006 20.86% 5
2007 20.87% 0
2003 2004 2005 2006 2007
Comparing the gross profit ratio with the industry shows whether company is
performing good or bad when compared with the competitors. It determines of
efficiency of the performance of the company and in last five years, it is on the
positive end.
Net profit margin measures the percentage of sales revenue remaining after all
cost and expenses, including interest and taxes have been deducted. Net profit
margin shows a very minor positive increase in last year although gross profit to
sale ratio is increasing. So company should take care of its expanses and should
increase it.
3) Return on Equity:
2006 104.87% 50
2007 128.58% 0
2003 2004 2005 2006 2007
It measures the shareholder’s return earned on their investment in the firm. This
ratio indicates how profitable a company is by comparing its net income to its
average shareholder’s equity. For last five years ROE showing mixed downward
trend but it’s increased in 2007 and it is positive sign for company.
2005 140.50 50
2006 115.50
0
2007 196.65 2003 2004 2005 2006 2007
Share prices in a publicly traded company are determined by market supply and
demand, and thus depend upon the expectations of buyers and sellers.
Increasing share price of ICI is reflecting the companys’s future and recent
performan, including potential growth.
Managerial Staff : 96
Non-managerial Staff : 320
Recruitment Procedure
Advertise
Applications
Short Listing
Interview
Medical Check-up
COMSATS Institute of Information Technology, Lahore. - 51 -
First of all, post is advertised in the news papers and the official website of
the company and applications are invited. After dead line, all applications are
processed by HR department and candidates are short listed with the
consultation of the Head of the concerned people. Then these short listed
candidates are interviewed.
Then comes the final interview with the Vice President of the company
and final candidates if selected. After this candidate has to prove his Medical
fitness and passing the medical, he/she is selected.
Non-managerial Staff:
For non-managerial staff, process depends upon the importance of the post. If
the post is important one, then previous procedure is followed. However if the
post is not of such important e.g. un-skilled labour, etc. then they are hired
through referrals etc.
Performance Evaluation
Many benefits like salary increments, bonuses etc. are linked with this
performance evaluation. If all tasks assigned are completed and objects are
meeting, there is a huge increment in the salary of the employee and bonuses
However the reasons behind this failure are also studies. It is checked whether
these objectives were un-realistic or there were other reasons behind this. If
employees need any training, he is fully provided a chance to improve his skills
by training.
Problems encounters
Provident Fund: Provident fund is provided to both management staff and non-
management staff at the time of retirement or leaving the company. However
employee has to serve a fix time period in the company in order to claim for the
provident fund in case of leaving the company.
Wheat system: They are providing wheat to their employee’s @Rs.10 per
40 KG to self and to the employee’s children till the age of 18 years of son
and till marriage of daughter.
Staff Colony: There is a staff colony for the employees of the company
these houses are furnished according to the grade as follows.
o Air Conditioner
o Telephone
o Geezers
o Heaters
o Refrigerator
o Water, Gas and Electricity
o White wash etc. etc.
Pick and Drop Service: Pick and drop service to those employees who are not
living in the colony and are away from the site.
Fair Price Shop: A Fair Price Shop for employees who deliver things at
cost (No profit no loss).
Ladies Welfare Centre: Ladies welfare centre for training of ladies like
tailoring cooking etc.
Bassant Mala (kite festival): Bassant Mala also a very interesting event.
Eid Millan Party: Eid millan party after Eid-ulfitter is a very sweet event.
Annual Games: Annual games are conducted of every type like cricket,
hockey, football, athletics, etc. every department has its own team and
every department has to participate in this event.
Chapter 6
SWOT ANALYSIS
As far the SWOT analysis of ICI is concerned, situation show the following facts:
Strengths:
ICI enjoys a good reputation not only in Pakistan but across the globe. Further
recently it is acquired by Akzo Nobel which is also chemical industry leader in the
world. So it strengthen the image of Soda Ash business. Further resources are
readily available in Khewra which is situation among the Salts, Lime Stone and
Coke mines. Innovation and quality control also have been a success for the ICI.
Business has a team of experience people and has a powerful distribution
network across Pakistan.
Weaknesses:
Along with the strengths, Soda Ash business also has some weaknesses. First
one is the pressure and deadlines for the plant. Plant is operating at its full
capacity and company cannot afford the breakdown or shutdown of the plant
because demand is always on the higher end. Plant is in remote area, that’s why
in case of any emergency, when expertise and not available in Khewra, it takes
time to repair any damage to the production. Further production at remote area,
also increased transportation cost to the different areas of the country.
Market Development
An unfilled customer need
Arrival of new technologies
Loosening of regulations
Removal of international trade barriers
Information and Research
Partnership, Agencies and Distribution
Volume, Production and Economies
There are a lot of opportunities for the Soda Ash Business. Due to high growth of
industry in Pakistan, demand of the Soda Ash is increasing day by day as it is an
important raw material for different industries like glass, textile, paper etc. Further
economy of scale is also an important opportunity. There is only one competitor
for the ICI in Soda Ash and ICI has hold on more than 70% of the market. New
technologies are also helping in order to reduce cost of production.
Threats:
Further competitors can also expand their capacity or adopt some better
technique in order to produce more quality goods. That’s also another threat for
the business. Environment effects are also important one. Awareness regards
CFC’s is also increasing day by day. Although business has adopted a strategy in
order to reduce CFC’s but it has to make it fast.
Further political situation effect the business a lot, especially the multi national
one. Falling price of rupee against dollar, inflation, increase in raw material,
shortage in electricity are also threats for the industries.
Chapter 7
MY WORKING AT ICI
Working at ICI remained a very successful experience for me and it was great
experience for me that I worked with such a dynamic firm. Mainly I worked in the
Purchase (Material) Department at ICI Soda Ash Business, Khewra, however I
also visited other departments of the company and also interviewed different
people. I think I remained successful in order to grasp the procedures and extract
the valuable knowledge.
I want to appreciate the efforts and their corporation of ICI employees for their
advice and their assistance in helping me to avail this opportunity. I learned a lot
from these people. They were much experienced and have a great command in
there own work & on policy of ICI. Mainly I worked in the following tasks:
Item Status Reports: To check the status of different materials, they inventory
level, and creation of the indent in case of reaching to re-order level.
Approval of the Indent: How indent if floated to different department and the
approval of the indent.
Request for Quotations: Process for the generation of RFQ (Request for
Quotation) for materials to be purchased.
Gate Receiving Notes: Handled Gate Receiving Notes generated for different
materials supplied by the suppliers.
Warehousing: Studied the ware house structure of the ICI, Soda Ash Business,
its capacity and material handling procedure.
CONCLUSIONS
Management of ICI Pakistan is mostly local. Top management involves CEO and
senior mangers (Chief Financial Officer, Production and marketing) while every
Due to its innovation technologies, committed employees and best use of the
resources, it has gained a prominent position in the market and is far ahead of its
competitors.
RECOMMENDATIONS
Last of all I must THANK ICI and CIIT once again for providing me the golden
opportunity of spending 6 weeks in such a wonderful place where most people
can only dream of. It was an experience of life time. I got the chance of sitting
among the ideal sort of people, professionals whose names are engraved as
pioneers and geniuses of the field. I learned about meeting and dealing with
people. I must say that the integration of this internship program will definitely a
significant improvement in my future professional life.
I end my report here by again thanking Allah Almighty who gave the ability to
complete this tedious task and all other people who have helped me in this task.
BIBLIOGRAPHY
1. Web:
www.ici.com.pk
www.wikipedia.com
www.investopedia.com
3. Employees Interview
Mr. Abdul Jabbar Athar (Material Manager, ICI Soda Ash Business)
Mr. Adnan (Assistant Purchase & Quarry Manager)
Mr. S. M. Aamir (Asst. HR Manager)
Mr. Waqar Khawaja (Assistant Accounts Manager)
Mr. Asghar Malik (Planning Officer)
Mr. Zahid Muhammad Sheikh (Purchase Officer0
Mr. Asad Aslam (House Officer, Hospital)
4. Company Magazines