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CSI is a popular crime drama which has spawned two spin off shows called CSI New York

and CSI Miami. It is on channel 5. The crime genre has a broad appeal and I think that this programme has a wide fan base. This popularity is clear because CSI as a franchise, has now produced over 30 seasons of television collectively. The audience of CSI are highly intellectual and inquisitive people. I think this is due to the complex vocabulary used and the nature of the slowly unfolding plot driven narrative. Given the nature of the subject matter versus the apparent broadness of appeal I am forced to conclude that while this show appeals strongly to highly intelligent people there is a strong following amongst the masses. Therefore the show appeals to people of all educational levels from level 2 onwards. The show primarily broadcasts from 8PM on most week days on channel 5 and 5 USA, with more episodes being shown on 5 USA .This clearly shows that this programme is aimed primarily at adult audiences. Whereas the fact that there are pre-watershed showings tell us that this show, whilst for an adult audience is not too violent or unsuitable for a younger audience given parental consent. There is also a special CSI Sunday event on Sundays on 5 USA in which several episodes are shown from 6PM until 12AM aimed at fans of the show.

Political satire is a means of providing comedy by reviewing current political topics. Two examples of this are Mock the Week and Have I Got News for you. Each show has a distinct satire flavour to it with H.I.G.N.F.Y being generally more serious and more politically aware as opposed to Mock the Week which is more light hearted and aimed at being generally entertaining and amusing whilst being casually aware of current events. Due to its longer standing and more established nature H.I.G.N.F.Y is shown on BBC1 as opposed to BBC2. Mock the Week though more broadly appealing is shown on BBC2.

These shows have become very popular over the years and represent corner stones of British comedy. As such they have a very wide following that has grown from their initial target audience. These shows (H.I.G.N.F.Y in particular) were initially aimed at highly intelligent and politically aware individuals with at least a level 4 education, that want to be entertained by topical issues. But as time has gone by, the popularity of these shows have greatly increased. With that, they have shifted from being niche interest programmes to being popular prime time programmes with H.I.G.N.F.Y broadcasting at 9pm on a Friday and Mock the Week broadcasting at 10pm on Thursdays. H.I.G.N.F.Y is the older and more established of these programmes and has retained its more intellectual basis. Whereas Mock the Week has a broader audience more interested in being amused and entertained.

Fast food advertising is a vast enterprise that targets a wide audience through a wide variety of means. The largest examples of these companies are McDonalds and Subway. Both of these companies try to reach their target audiences with broadly similar means utilising television ad campaigns, printed adverts, billboard adverts and online adverts amongst other methods. Both companies while very similar in terms of size and reach, target different demographics, with McDonalds squarely aimed at a very family centric market. They provide relatively cheap, easily available convenience food. Everything about McDonalds is set up with familys in mind from its drive through culture to the free toy with every happy meal. Taking the standard (all be it a stereotypical archetype) family unit as a starting point the ease of access, tasty food and limited choice makes meal planning quick and stress free. This strongly appeals to the mother in the typical family unit whilst the reasonable price for the services provided appeals to the father in the family unit and the fun environment, free toy and sense of event creates the sense of treat/ reward for the children in the unit. Subway cater to a different market.Their customers tend to be young adults and professionals and as such have very different needs and requirements from a fast food retailer, unlike families who tend to want a simple large main meal in either a sit down or takeaway capacity, normally around dinner time.The customers of subway want a small tailed lunch/snack type meal normally during the working day and due to these requirements, they impose different operating restrictions on Subway whereas a McDonalds tends to be an out of town affair with one outlet serving an entire town in many cases with family driving to the outlet. A Subway can only rely on foot traffic as their customers tend to be professionals and students looking for a bespoke meal on their lunch break. As such a subway outlet needs to be within reasonable walking distances from their customers place of work and that means a single outlet has a limited reach even in a moderately sized town and thus it is not uncommon for there to be multiple outlets in a single town. These differences in target demographics have an effect on where best for these companies to advertise and the form these adverts take. Subways adverts best reach their target demographics by appearing on popular channels that appeal to young people (16-25) and by being comic and presenting an identity that can be associated with another big selling point. Their current campaigns (and historic) have a big emphasis on their high level of customer choice/ product customisation. It should also be noted that in a shift from previous ad campaigns the new campaign has also run an advert that offers a product very similar to McDonalds happy meal, which suggests Subway is trying to broaden its reach. Subway also run a variety of print campaigns opting to advertise on bus stop sign boards, likely trying to cash in on the commuter market and to try and place a subconscious encouragement for those commuters to make use of Subway for their lunch.

McDonalds however tends to go for simple jingle based ad campaigns run during prime time television shows that tend to be watched by whole family units (e.g. Britains got talent or X factor). These adverts are normally short and simple raising awareness for new or established products and to promote brand awareness to these family units to encourage them to make use of McDonalds as a source of a main meal. Ive also noted that it tends to be desert or sweet products McDonalds favours promoting e.g. the mcflurry.

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