What you have to do: 1.

Identify and select business opportunities and prepare plans for their implementation, keeping in mind the following parameters: The Macro & Micro environment of the Industry using PEST Analysis Market Feasibility - The market potential, demand-supply assessment proposed, marketing strategy and capacity of the project Technical Feasibility - The source of technology, expertise and infrastructure Financial Viability - Estimated cost of the project and means of finance Competitive advantage Target Customers Business Operations. Future prospects.