QUESTIONNAIRE FOR CONSUMERS 1) What is your age? 2) You are (please tick)?

Male Female

3) Have you ever tried Dairy milk? Yes No

4) Most of the time you prefer? Dairy Milk Any other brand, please specify

5) How often do you have Dairy Milk? Daily Weekly Others, Specify

6) How do you rate Cadbury on the below parameters PARAMETERS Taste Quality Price Packaging Availability Perceived Brand Value 1 2 3 4 5
1 Very Good 2 Good 3 Average 4 Poor 5 Very Poor

7) Have you had any complaints? Yes No

8) Why do you prefer Dairy Milk? Quality Price Availability Others, please specify

9) If Dairy Milk is not available Then you buy some other chocolate, if yes which do you prefer Try if it is available in other shop

10) What further improvement do you want in Dairy Milk? Quality Availability Taste Price Packaging Others, please specify

11) What kind of advertisement you prefer? TV Newspaper Magazine Outdoors 12) Rate the following statements based on your perception.
1 Very Good 2 Good 3 Average 4 Poor 5 Very Poor

Promotions Does Advertisement make you feel that you should buy Dairy Milk? How would you rate the quality of promotions? Do you think the ads are interesting?

13) What strikes you most in the ads? Brand Ambassador Story Slogan Jingle Other

14) Which is your favourite product of Cadbury? Dairy Milk Perk 5 star Bar-One Other

15) When you hear chocolate, which one comes to mind first? 16) Do you think they should introduce sugar free dairy milk? Yes No