Professional Documents
Culture Documents
Bhattacharyya D K, Research methodology, first edition (2003). pp.56-70 Luck David J. & Ronald S. Rubin, Marketing Research. Seventh Edition, Prentice Hall of India Private Limited, New Delhi (1998) Pg(31-253)
Malhotra Naresh, Marketing Research. Fifth Edition, Pearson Education (2007) pg(64416) Kotler Philip, Keller Kevin Lane, Koshy Abraham, Zha Mithileshwar, Marketing Management, Thirteenth Edition, Pearson Education Ltd (2009)