Thesis topics Management Science

Fall 2012 Merja Halme Markku Kallio

Investments, real options, company value

Evaluation of investment projects (real options) How valuable is a firm? Mergers and aquisitions. Competition of firms within a chosen industry. Which firms are winners/losers? Joint ventures among business firms
Markku Kallio

Risk Management
Accounting for uncertainty in strategy decision: major risk analysis Risk sharing of collaborating firms Exchange rate risk management in a multinational firm
Markku Kallio

Optimization
Business applications: e.g. optimal logistics Optimization of an investment portfolio (real or financial)

Markku Kallio

Some recent work with preference elicitation approaches

Identification of the features of sustainable development in mobile phones that affect purchase decisions Students course preferences and learning orientations in ASE and HU The factors in choosing a service provider (einvoicing) Preferences in webshop logistics
Merja Halme

Predictive models in database marketing using data mining

Customization of advertizing messages
Predicting churn / response Market basket analyses

Merja Halme

Marketing studies
Brand positioning studies Segmentation studies Studies of consumer perceptions (e.g. how to describe the subjects/fields of science in ASB) Projects with traditional questionnaires

Merja Halme

Values and psychographics

Employed especially when dealing with consumer/user data (related to psychology and social psychology)

Studies of inner values using the Schwarz scale Studies employing psychographic varaiables

Merja Halme

If you wish to make a data driven thesis

Some available data - The freshman responses to a YTHS questionnaire (cross-sectional and longitudinal analysis) concerning their health and health related attitudes - Data from a consulting firm related to dental health (maybe in January)
Merja Halme

Additional topics
Behavioral Decision Making how do people in REAL life made decisions Productivity and Efficiency Analyses applied to a real case where different units performance need to be compared Multicriteria decision analysis finding the best solutions when many objectives are taken into account. Either approached by a utility function estimation or Pareto optimality

Some other topic

Suggested by student