Scribd Logo
Upload

Welcome to Scribd!

  • Manajemen Pemasaran - Chapter 7

    Uploaded by

    teknikpembakaran2013
    20 views4 pages
    ANALYSING BUSINESS MARKETS Presented by Sony Kusumasondjaja, SE., MCom. Fewer, larger buyers Close supplier-customer relationships Several buying influences Multiple sales calls Derived demand Geographically concentrated buyers.

    Original Description:

    Original Title

    Manajemen Pemasaran_Chapter 7.ppt

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    ANALYSING BUSINESS MARKETS Presented by Sony Kusumasondjaja, SE., MCom. Fewer, larger buyers Close supplier-customer relationships Several buying influences Multiple sales calls Derived demand Geographically concentrated buyers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    20 views4 pages

    Manajemen Pemasaran - Chapter 7

    Uploaded by

    teknikpembakaran2013
    ANALYSING BUSINESS MARKETS Presented by Sony Kusumasondjaja, SE., MCom. Fewer, larger buyers Close supplier-customer relationships Several buying influences Multiple sales calls Derived demand Geographically concentrated buyers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    ANALYZING BUSINESS MARKETS

    Presented by Sony Kusumasondjaja, SE., MCom.


    1

    Characteristics of Business Markets


    Fewer, larger buyers Close supplier-customer relationships Several buying influences Multiple sales calls Derived demand Geographically concentrated buyers

    BUYING SITUATIONS
    STRAIGHT REBUY MODIFIED REBUY NEW TASK

    STAGES IN BUYING PROCESS

    You might also like