Monica Marie Raugitinane

1125 Villa Drive #4, Atlanta, GA 30306 | (703) 403-0990 | mraugitinane@gmail.com

OBJECTIVE To obtain a strategic marketing position applying skills in creative problem solving, strategic thinking, and project management in an innovative and cross-functional team environment. RELEVANT HIGHLIGHTS Problem Solving: Developed a winning segmentation solution using tag and email click data for KraftRecipes.com. Interpreted Google Analytics data to adapt web content strategies and drive online engagement for an award-winning McDonalds PR program. Project Management: Planned, implemented, and executed a portfolio of small to large regional and national projects simultaneously across multiple communications touch points for internal and external audiences. Insight Development: Uncovered insights using primary and/or secondary research methods in the U.S., India, and China for CPG, QSR, agricultural, retail, and non-profit industries. Applied insights to develop business, marketing, and communication strategies. Client Relations: Partnered with McDonalds owner/operators, executives, and suppliers to develop local market activations. Managed a portfolio of corporate sponsorship deliverables across three business units at the Hispanic College Fund. Storytelling: Developed and pitched presentations to P&G Customer Team, Kraft CRM executives, McDonalds owner/operators and suppliers, C-suite executives, financial investors, board members, media contacts, and internal staff. EXPERIENCE Leo Burnett/Arc Worldwide, Chicago, IL Graduate Shopper Marketing Strategic Planning Intern, Summer 2013 Presented key insights and recommendations to P&G Customer Team at corporate office Planned and conducted primary shopper research focused on shampoo and detergent categories at a national retail chain Analyzed research observations and applied learned insights to develop a shopper marketing strategy for P&G Created category-specific shopper personas and journeys showcasing triggers, missed opportunities, and behaviors Krishi-X, New Delhi, India - Kellogg School of Management, Northwestern University Team Member, Jan. 2012-June 2013 Developed a business plan, model, and venture pitch presentation that secured three investor meetings Developed research plan and conducted in-country interviews with agricultural and technology stakeholders in India Analyzed market, competitor, and primary research data to uncover user and business insights Applied insights to design a start-up social venture to improve farming productivity in India by delivering real-time, local and customized agricultural information to farmers using mobile technology Retail In China Global Perspectives Course, Medill, Northwestern University Team Member, September 2013 Conducted in-country interviews and observations of Chinese consumers and retail executives Developed and presented key insights and marketing implications for the retail industry in China KraftRecipes.com CRM, Medill School, Northwestern University Team Member, Spring 2013 Selected by Kraft CRM executives as the winning segmentation solution to implement as a test strategy Analyzed Kraft recipe tags and email click data of 250,000 customers using SPSS and Excel Partnered with analytics team members to identify strategy objectives, segmentation hypotheses, and analyses to perform Developed presentation to Kraft recommending two target customer segments to increase CTR from 19% to 26% Hispanic College Fund, Washington, D.C. Director of Marketing Communication, 2010-2012 Analyzed Hispanic consumer and market data to conceptualize and implement brand re-positioning strategy Interpreted web, email, and social network data to develop integrated marketing solutions resulting in 8,000 new social network followers in one year, 60 million media impressions in Spanish and English media, and $100,000 in sponsorships Created and managed a communications fellowship program of 16 members that saved $15,000 in operating costs and increased regional marketing coverage by 200% from the previous year GolinHarris, Arlington, VA Account Executive, Assistant Account Executive, 2008-2010 Client: McDonalds, Baltimore-Washington Region Managed the design, implementation, and analytics reporting of a McDonalds food quality and safety program website Analyzed Google Analytics data to measure the success of web content strategies, identify areas for improvement, and provide recommendations to adapt the content and program strategy SKILLS Software: Google Analytics, Salesforce, Excel, PowerPoint, SPSS proficient, Joomla, HootSuite, Facebook Insights, Vocus, Cision Language: Spanish personal fluency in speaking, business fluent in reading and writing EDUCATION Northwestern University - Medill, Evanston, IL Virginia Tech, Blacksburg, VA M.S. Integrated Marketing Communications, 3.6 GPA, December 2013 B.A. Communication, 3.5 GPA, May 2008