STRENGTHS

Owned by HUL, India's largest FMCG company. Endorsed by FDI Among the most trusted brands in India Wide range of variants Products offering solution to specific problems like bleeding gums, sensitive teeth. Huge brand equity & globally renowned Aggresive Marketing and Shahrukh Khan as brand ambassador

WEAKNESS
Colgate still a top-of-the-mind toothpaste and hence intense competition. Low penetration in the rural areas.

OPPORTUNITIES
Target the segment that buys Sesitive toothpastes - with Pepsodent Expert protection sensitive Innovative marketing of Pepsodent Kids toothpastes. Pepsodent campaigns to educate consumers on germ protection. Smaller packaging for rural areas Tie-Up with Hotel chains.

THREATS
Intense competition from Colgate. Competition from an Internal brand - Close Up in the same segment. Maturing categories of products. Price Wars Oral Hygiene still lacks in the rural markets.