Digital Platform

Data Requirement

Requirement

Measurement of campaign effectiveness Measuring the return on marketing investment One integrated platform for all media

Analysis

Capturing consumer sentiments

Structured data from CRM, ERP and other enterprise level applications
Un-structured data from facebook, twitter ,other social media sites, search engines etc

Easy-tounderstand analytics reports

Manage and integrate various digital marketing services Quantifiable data for customers

The Digital Platform

Steps to increase WOM

Give people something to talk about Choose the right tools to get your message out

Monitor your reputation

Ask for testimonials

Join the conversation and engage people

Managing Customer testimonials

Even negative reviews can help build customer loyalty Identify the root problem Know when to respond

Encourage your good customers

Know how to respond

 Identify the root problem. 1. Clear problems 2. Constructive criticism 3. Justified attack 4. "Trolling" or spam Know when to respond Know how to respond 1. Listen rather than reacting 2. Honesty is the best policy