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Chapter 11 Reactions of individuals to financial reporting: an examination of behavioural research Slides written by Craig Deegan and Michaela Rankin
Copyright 2006 McGraw-Hill Australia Pty Ltd PPTs t/a Financial Accounting Theory 2e by Deegan
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Learning objectives
In this chapter you will be introduced to
how behavioural research differs from capital market research how different accounting-related variables can be manipulated in behavioural research how the results of behavioural research can be of relevance to corporations and the accounting profession for anticipating individual reactions to accounting disclosures
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Moriarity (1979) found students and accountants using Chernoff faces were able to outperform those using ratios in predicting bankruptcy, and models of bankruptcy
Copyright 2006 McGraw-Hill Australia Pty Ltd PPTs t/a Financial Accounting Theory 2e by Deegan
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Decision-making process
Studies have examined how the various cues are weighted Judgements have been found to be consistent over time Decision makers also have been found to employ simplifying heuristics when making a decision
Copyright 2006 McGraw-Hill Australia Pty Ltd PPTs t/a Financial Accounting Theory 2e by Deegan
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Decision-making heuristics
Three main simplifying heuristics have been identified
representativeness anchoring and adjustment availability
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Protocol analysis
This form of behavioural research requires subjects to verbalise their thought processes while making decisions or judgements
common in auditing research
Understanding how judgements are made is important in improving those judgements Useful in examining information search
Copyright 2006 McGraw-Hill Australia Pty Ltd PPTs t/a Financial Accounting Theory 2e by Deegan
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Very difficult to replicate cues available in the workplace Students often used as surrogates Small number of subjects often used
Copyright 2006 McGraw-Hill Australia Pty Ltd PPTs t/a Financial Accounting Theory 2e by Deegan
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