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Caruso ENGL 1101 7 November 2013 Kiss My Glass In an advertisement for Glassing sunglasses many things stand out to the viewer. This photo attracts viewers to look at the advertisement by using certain techniques within the image of this girl walking down a busy street. Elements of this advertisement include location, color, words, the face of the girl walking down the street and the main idea that is being represented throughout the advertisement. By using these different techniques and ideas, the creators of this advertisement made their product stand out from other more typical advertisements that people

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Gaby Borzachini! 11/21/13 6:34 PM Deleted: These elements of the advertisement can be taken in many different ways depending on the person who is looking at it. Gaby Borzachini! 11/21/13 6:40 PM Deleted: From location to color to what Gaby Borzachini! 11/21/13 6:41 PM Deleted: it Gaby Borzachini! 11/21/13 6:37 PM Deleted: image is actually showing Gaby Borzachini! 11/21/13 6:42 PM Deleted: , Gaby Borzachini! 11/21/13 6:44 PM Deleted: it Gaby Borzachini! 11/21/13 6:46 PM Deleted: her Gaby Borzachini! 11/21/13 6:47 PM Deleted: I Gaby Borzachini! 11/21/13 6:47 PM Deleted: is actually of Gaby Borzachini! 11/21/13 6:51 PM Deleted: Then it draws ones eyes to the words that say Gaby Borzachini! 11/21/13 6:48 PM Deleted: on Gaby Borzachini! 11/21/13 6:52 PM Deleted: and Gaby Borzachini! 11/21/13 6:52 PM Deleted: because Gaby Borzachini! 11/21/13 6:49 PM Deleted: and Gaby Borzachini! 11/21/13 6:53 PM Deleted: this is supposed to be seen as funny, but it also helps the viewer understand the advertisement better. Gaby Borzachini! 11/21/13 6:54 PM Deleted: lso, Gaby Borzachini! 11/21/13 7:00 PM Deleted: because the ass is her face Gaby Borzachini! 11/21/13 7:01 PM Deleted: Then

look at everyday. These elements make the viewer take a second to look at the image that is there and see what this advertisement is selling. The advertisement uses a photo-shopped image of a buttock as the models face to attract people and make them look at the image longer. For some people, it takes a longer look to figure out what the image is showing as her face because it looks very confusing at first. Once the viewer sees this image they then look at the catchphrase that is written next to the girl. The phrase states, Kiss My Glass. This is attractive to the viewer because it is a play on words for the phrase kiss my ass. The phrase also helps the viewer understand the image better if they did not understand before. If the viewer does understand the image then the words make the advertisement that much funnier because there is an ass in the picture. Another concept that ties into the advertisement is the fact that people usually kiss on the face or the lips and because the ass is her face it helps the idea the advertisement is putting out there tie together. Also, the

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Borzachini glasses are on her face so that is how the glass part of the phrase makes sense to the viewer. All of these elements bring the advertisement together as a whole in order to attract its viewers. The advertisement can come off as funny to young people such as teenagers and twenty year olds and can be taken differently based on gender. A female may find the image to be

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repulsive and confusing, but a male may think it is humorous. The image could offend people of an older generation who are conservative or it could offend mothers and fathers who do not want their children to see the image. Young teenagers would find the advertisement to be funny because they find butts to be funny anyways and especially if they are in middle school or younger. Young children would find this funny also and for the same reasons as teenager would. Even people up to elderly could find this advertisement funny. It really depends on the viewers sense of humor. However, no matter which way the advertisement is taken, the viewer still will understand the message it is sending out. Seeing that this advertisement can come across in different ways, the company directs their advertisement to multiple types of people. This advertisement is an online advertisement, but the website is written in Russian and it says that the advertisement agency that the Glassing company used is an Italian company. However, the advertisement is in English. This means that company is catering to the Russian, Italian, and English speaking markets as well as many others. They are selling their glasses worldwide. There are other clues that give away the intended audience for this advertisement. The model in the image is young looking and she looks moderately wealthy. She is wearing nice casual clothes, she has enough money to buy the drink she is drinking, and she is in a city area where there are shops around. The advertisement is directed towards young middle class people and those people would get the most out of this advertisement.

Gaby Borzachini! 11/21/13 7:17 PM Deleted: This advertisement can come across to the viewer in a certain way depending on who is seeing it. It can come off as funny to young adults or younger people in general such as teenage years and twenty year olds. There can be a difference in how the advertisement is perceived based on gender.

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!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Borzachini Glassing is selling the style of their sunglasses as a fashion statement with this advertisement. They do not mention anything about how these sunglasses can protect ones eyes

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from UV radiation from the sun, which is what sunglasses are essentially used for. They left this detail out because their sunglasses probably do not protect ones eyes very much, if at all. The same idea goes for the advertisement for Ray-ban sunglasses. In the Ray-ban advertisement there is an image of a female model wearing their sunglasses and the image has very bright colors throughout. The advertisement mentions nothing about how their sunglasses give protection from the sun. This is not to say that Ray-bans sunglasses do not protect ones eyes from the suns UV rays, but they are not advertising this about their sunglasses. There is an example of an advertisement for sunglasses that does advertise how their product can protect ones eyes. The advertisement for Solarex sunglasses does just this while also showing off its sense of style modeled by an attractive woman. Someone who is looking for sunglasses that are fashionable would look at Glassing or Ran-ban sunglasses, but if someone wanted to buy sunglasses to help protect their eyes then the would look at Solarex or any other company who advertises that their sunglasses are used for protection. Another element to this image is the color scheme that is used. The image uses cool colors giving it a relaxed feel, and they are all in harmony and proportional. Her shirt is blue and her glasses are purple just like the words are blue and purple in the advertisement. Also, the colors in the background are not distracting to the main image that they want the viewer to see. Another idea is that the image has the element of brightness coming in from the background. It is evident that this is light is coming from the Sun, which makes sense to what the advertisement is selling.
Gaby Borzachini! 11/23/13 4:48 PM Deleted: . The colors Gaby Borzachini! 11/23/13 4:49 PM Deleted: T Gaby Borzachini! 11/21/13 7:52 PM Deleted: The Solarex advertisement, however, does mention how their sunglasses can protect ones eyes while also showing off its appealing style. Gaby Borzachini! 11/21/13 7:48 PM Deleted: They are selling the style of their glasses not how well they can protect someone from the sun.

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!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Borzachini The way the advertisement is viewed can be taken in several ways. The elements of the image, the location, the color, and the biases within the image all play a part in how the advertisement is perceived to different audiences. Some may see it as humorous and others may find it offensive, but it all depends on the person who is looking at it.

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