Bese scl Development « Karl T Ulrich * Steven D Eppinger ‘ ie] - Anita GoyalProduct Design and Development, 4/e (SIE) Tata McGraw Hill Indian Adaptation done by arrangement with The MeGraw-Hill Companies, Inc., New York, Sales Territories: India, Pakistan, Nepal, Bangladesh, Sri Lanka and Bhutan Second reprint 2009 RZXCRDDFRZZQC Copyright © 2008. by The McGraw-Hill Companies, Inc. All Rights reserved. No part of this publication may be reproduced or distributed in sny form or by any means, electronic, mechanics}, photocopying, recording, or other- wise or stored in a database or retrieval system without the prior written permission of The McGraw-Hill Companies, 1221 Avenue of the Americas, New York, NY, 10020 inchiding, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning, ‘Tata McGraw Hill Edition 2009 ISBN (13): 978-0-07.014679.2 ISBN (10); 0-07-014679-9 Managing Director: Ajay Shukla General Manager—Publishing (BS&E/HSSL and School): V Biju Kumar Publishing Manager—B&E: Tapas K Maj Associate Sponsoring Editor: Piyali Ganguly Editorial Executive: Hemant K Jha Development Editor: Shalini Neg Assistant Manager (Editorial Services): Anublta Srivastava Senior Production Manager: Manohar Lal Production Executive: Anu! Gupta General Manager—Marketing (Higher Ed & School): Michael J Crus Product Manager: Hay S Jagannathan General Manager—Production: Rajender P Ghansela Assistant General Manager—Production: 8 £ Dogra Information contained in this work has been obtained by Tata McGraw Hill, from sources believed to be reliable. However, nether Tata McGraw Hill nor its authors guarantee the accuracy or completeness of any information pub- lished herein, and neither Tata McGraw Hill nor its authors shall be responsible for any errors, omissions, or dam- ages arising out of use of this information. This work is published withthe understanding that Tata MeGraw Hill and authors are supplying information but ste not attempting to render engineering or other professional services. If such services are required, the assistance of an appropriate professional should be sought Published by the Tata McGraw Hill Education Private Limited, 7 West Patel Nagar, New Delhi 110 008. typeset at The Composers, 260, C.A. Apt, Paschim Vihar, New Delhi 110 063 and printed at ‘Adarsh Printers, C-50-51, Mohan Park, Naveen Shahdara, Delhi - 110.032 Cover Design: K Anoop Cover Printer: SDR Printers arenaBrief Contents Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 Chapter 15 Chapter 16 Introduction Development Processes and Organizations Product Planning Identifying Customer Needs Product Specifications Concept Generation Concept Selection Concept Testing Product Architecture Industrial Design Design for Manufacturing Prototyping Robust Design Patents and Intellectual Property Product Development Economics Managing Projects BEBEBBERexueBeRS KH 8 71