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TITAN WATCHES

Done by: Deborah D Jacob F.Y.B.M.S A Roll No 17

Contents
1. The History of Watches 2. The Indian Watch industry 3. Titan Watches Background 4. About Titan 5. Types of Titan watches 6. Vision and Mission 7. Watches 8. Management 9. Stores and Registered offices 10. Advertising 11. Awards and International trading 12. Collaborations and Acquisitions 13. Competitors 14. Financial analysis 15. Community Development and Corporate Social Responsibility 16. SWOT Analysis 17. Titan Ideology 18. Innovation 19. Titan International 20. International Brands 21. Energy Consumption 22. Recommendations 23. Experience and Learnings 24. Bibliography

The History Of Watches


The watch has produced several transformations through the many years. There have been many modifications and technological improvements that have created it achievable to use them on your wrist and inform the time with a push of a button. Unlike the watches made a lot of centuries ago, the watches of today provide cutting edge technological innovation and contemporary day convenience attributes. The watch is steeped in history and has witnessed us through Globe Wars and Nuclear Warfare. The initial time keeping unit was actually a pocket watch. Right after the railroad began using the pocket watch, the watch market grew by leaps and bounds. With the invention of the wristwatch, watches became progressively well-liked among professionals and common people. The LED digital watch and the Pilot's watch have taken the watch styles and functions to a total new degree. The pocket watch is the oldest type of watch in manufacturing. In the starting, they had been fully personalized pieces of jewelry that had been generally owned by royalty or the abundant. However, although, the early pocket watch designs did not precisely inform time they "lost" time as the day progressed, making it out of the question to synchronize instances among a group of men and women. The revised technology produced it probable to begin creating the pocket watch smaller sized and smaller, until finally it sooner or later commenced to be worn on the wrist. The wrist watch commenced to see a remarkable burst of creation throughout wartimes. The army noticed a use for a watch that could be easily read while carrying out responsibilities. Right now, there are a multitude of watch suppliers that specialize in wristwatch creation. There are watches sporting stunning jewels and watches that are primarily geared toward function. Some are battery operated, even though others run from the electrical power of the sun. There are watches that will suit into any cost variety, also. The LED Digital wrist watch arrived about in the late 1960's and early 1970's. These watches had been very distinctive in that they require no moving parts to inform the time of day. Passing an electrical charge via inorganic materials generates the LED digital engineering. The People in America and the Japanese have been the forerunners in the advancement of the LED digital watch. Early models have been high-priced, but are low-cost to date. The Aviation watch (Pilot watch) is a very functional timepiece. These watches truly assist to sustain flight strategies, perform pre-flight planning and navigate flights, so they are very crucial for pilots. Utilized mainly by the army and aircrew, the Aviation fashion watches are also well-known between avid outdoorsmen and athletes. All watches are analog or digital in

nature, some are even both. Adult males, girls and young children will be capable to discover a wrist watch that is just excellent for their requirements/needs.

The Indian Watch Industry


The history of watches in India dated back to 1957. During a visit to Japan, Prime Minister, Jawaharlal Nehru (Nehru), received a watch as a gift. This sparked off his dream of seeing watches being manufactured in India. The dream became a reality in 1961, when the government owned Hindustan Machine Tools Ltd. (HMT), entered into a tie up with Citizen of Japan, to set up the first watch factory. Citizen also trained select Indian people from HMT at its watch manufacturing facility in Japan. Indian watches market was for long dominated by public sector organizations like Hindustan Machine Tools Ltd. (HMT) and, and has now left the pioneers far behind or nowhere in market by private sector enterprises like Titan, Sonata, Ajanta and Timex along with foreign entities jostling for display space in the smallest of shops selling these products. Before the establishment of HMT as the dominant player in the Indian markets initially, the country was solely dependent on imports to meet the internal demand. However, establishment of HMT as the leading player in the wrist watch segment in the 1960s, changed the scenario. In post liberalization India, the market stood to witness intensive competition between foreign and Indian manufacturers like Timex, Movado, Longines, Rado, Rolex, Frderique Constant, Mont Blanc, Swatch, and many others. Many watch makers have made significant inroads in the industry and others are in the process of establishing themselves, currently. Besides this, buyers are extremely choosy about the brand and type of wrist watches they wear. Being extremely brand conscious, their tastes have evolved over the years and have gone beyond the realms of durability to choose in terms of aesthetics and elegance. Thus it is a buyers market with multitude of designs that have entered and flooded the market place. The size of the watch market currently is estimated to be around 40 to 45 million pieces annually. The organized sector alone contributes up to 30 percent of this figure, and the rest of the demand is being met by the unorganized grey sector. This data is significant indeed in view of the socio economic distribution of the Indian populace. More than 58 percent of the population is under twenty five and more than 80 percent of the population is below 45 years of age. In dollar terms, the estimated annual market size is around USD 195 million, despite the fact that the penetration of watches is the lowest, compared globally. Looking into this fact and the long standing Indian tradition of comparing watches with jewellery and other

traditional items, many watch companies are interested in setting up base in India. The average growth in the size of the market is slated to be around 10 -15 percent per year. A casual study of the watch market reveals that it is segmented on basis of multiple proportions such as price, benefits and types of watches. The price of the watches is a major motive in the minds of the customer. Accordingly, three segments can be identified here, namely low priced, medium priced, and high priced watches. The lower priced segment consists of watches priced less than INR 500; the medium price range consists of watches in the INR 500-1500 range and the high priced watches come in the INR 1500 upwards range. There are other higher categories as well such as the premium and luxury range, but they appeal to only a small category of the watch market in India. According to a recent study, more than 90 percent of the watches were from the lower price ranges with international costs being less than 20 Euros. Moreover, around 20 to 25 watches are being sold for every 1000 citizens. Thus there is enormous potential for growth of the industry in this untapped segment. Some customers look out for features like fashion appeal, technology, sophistication and status. Others go for durability, economy and precision. Many customers prefer mechanical and automatic watches, while others prefer quartz watches. Newer segments are also on rise such as ladies watches, childrens watches and gents watches. Customers usually base their preferences and buying decisions on a variety of factors like price, durability, utility, aesthetic appeal and brand name. A combination of all these points ultimately forms the customers buying decision that translates into the purchase of a watch. The retail sector has just begun to boom in India. Since the early 1990s, Indian customers are relying more on departmental stores and shopping malls to purchase their wants and needs. Watch manufacturers are looking at a suitable mix to market their products ranging from exclusive retail outlets to display sections in malls and large departmental stores. In the end, though India is still considered to be a difficult market to penetrate, due to reasons like price sensitiveness and its largely unorganized sector. However, with the right planning and the right partners and experienced collaborators, it is expected that both international and domestic watch manufacturers will do well in the Indian markets.

Titan Watches- Background


Titan Industries was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO). The company set up its corporate office in Bangalore (Karnataka) and its watch manufacturing facility in Hosur (Tamil Nadu). In two decades the company has built an impressive watch business to become Indias largest manufacturer and the world's fifth largest manufacturer of watches. Titan watches are a brand from Titan Industries, a leading brand in India and the worlds fifth largest watchmakers. Titan brand watches are precise, elegant and durable. Precision of these watches is achieved by use of timekeeping technology of quartz crystals thus resulting to far greater accuracy than the mechanical type of watches. These watches incorporate top range features such as date and time, altimeter, barometer and compass. Back in the early eighties, the Tata Group had identified the watch category as a potential consumer market for the Tatas to enter. Xerxes Desai, a Tata veteran and the then MD of Tata Press, was chosen to lead that venture. In those days of pre-liberalization the watch market, like most consumer markets in India, was way behind the rest of the world. The technology in vogue was the reliable, but outdated "Mechanical" technology, which used the unwinding of a mechanical spring to tell time. The watch shops were narrow, dingy and typically located in the older, traditional markets of the city. You went there only to buy a watch, never to browse, never to simply check out. Visual merchandising was very much at the stage of "decoration" if any, and neither the brands nor the retailers saw it as important. The companies themselves did not have much contact with retailers, preferring to sell through wholesalers, doing well that way. There was hardly any need for consumer contact or research. It was a sellers' market. All this affected the consumers. Watches remained a time-keeping device, so one watch was enough. Since the quality of the watch was quite good, it lasted quite a while, and the consumers did not change it for 10, 15, 20 years. And when they did change it, they did not pay a high price for the new piece because they were buying another time-keeping device. Xerxes Desai's vision was to dramatically alter this perception of consumers, and make Titan a fashion accessory. He knew that that was the only way that this new brand would explode the market and wrest control from the dominant HMT. So he and his team went about breaking all the rules in the category: Mechanical technology was the norm - Quartz had not really taken off in India. Titan would go against that and build its line based on quartz. Accuracy would become a selling-plank. Styling was basic - This was a constraint imposed by the technology as well the outlook of the manufacturers. Titan decided to make style a table-stake.

Choice was limited - You had 200 models to pick from, that was it. Titan decided to inundate consumers with a wide choice in style, functions and price. The initial range was 350 models. Shops were dark, dingy and uninteresting - There was no importance given to presentation, and therefore no attempt made at it. Titan brought in the concept of retailing into the watch market, established a network of fine showrooms which would later become the world's largest network of exclusive watch stores. These stores not only helped Titan to gain leadership substantially, but also irrevocably altered the retail landscape of the watch market through a demonstration effect on the traditional dealers. Advertising was expenditure - Titan saw this as a vital investment. Right from Day 1, Titan invested significantly in advertising and in that process created a set of memorable and effective properties over the years. So Titan, backed by world-class quality created at a worldclass plant located just off Bangalore, backed by the Tata name, was launched into the Indian market on the back of these new rules. It created waves right in the early days, mesmerized consumers, demolished competition and rode into the sunset with panache. Today, in early 21st century India, it is taken for granted that a watch is a fashion accessory. Titan dominates the market, with a 60% share of the organized sector market (the total market, including the unorganized sector, is estimated at around 42 million units). Titan's quality record is impressive, its sales and service network is wide and deep, and its network of exclusive showrooms, The World of Titan, is one of the most prestigious and visible retail brands in the country, offering world-class levels of shopping comfort and customer service.

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Market capitalization

Titan is the sheer scale of its offering and the consequent choice it offers to multiple segments across taste, age and economic background. Titan saw this approach as the foundation of its leadership strategy in the early days. Even the early range had distinct offerings for different

requirements: a formal watch (gold plated cases with fine leather straps) for the executive, dress watches (gold plated cases with ornamental gold plated bracelets) for those with a preference for jewellery, rugged watches (all steel watches with a skew to functionality) for those whose usage demanded certain durability.

Titan has built on this principle over the last 15 years, almost year after year: In 1989, it was Aqura, the trendy range for the youth, colorful, smart and affordable plastic watches for the youth: The other side of Titan for the other side of you. In 1992, it was Raga, the ethnic range, with striking symbolism from ethnic India, for the sophisticated India woman who appreciated such things. In 1993, it was Insignia, very distinctive and international-looking top-end watches, for those seeking exclusivity and status. In 1994, it was psi 2000, rugged, sporty and very masculine watches with serious sports features (200-m mater resistance, high precision chronographs) for those with the penchant for adventure. In 1996, it was Dash, the cute and colorful range for kids. In 1997, it was Sonata, the affordable, good quality range for the budget-conscious. In 1998, it was Fastrack, the cool, trendy, funky range for the young and young-at-heart. In 1999, it was Nebula, the solid gold and diamond-studded range of luxury watches for those affluent people to whom gold is a precious acquisition. In 2001, it was Steel, the smart and contemporary collection for the young 21st century executive. And in 2008, the brand has collections like the Octane, Diva, WWF and Zoop - each of them unique and fascinating.

About Titan
The company has manufactured more than a 100 million watches till date; and has a customer base of over 80 million. The umbrella brand Titan is one of India's leading watch brands that brought about a paradigm shift in the Indian watch market, offering quartz technology with international styling. The brand Titan is committed to offering its consumers watches that represent the compass of their imagination. Titan's customers are therefore consistently introduced to exciting new collections, which connect, with various facets of their deeprooted yearnings for self-expression. The new brand philosophy of Titan, encapsulated in the words "Be More", touches this as well as all other aspects of the brand. The Titan brand architecture comprises several collection and subbrands, each of which is a leader in its segment. Notable among them are: Titan Edge The world's slimmest watch which stands for the philosophy of "less is more"; Titan Raga the feminine and sensuous accessory for today's woman, Nebula crafted in solid 18k gold and precious stones. Several other popular collections like Heritage, Aviator, Regalia, Octane & WWF also form a part of the Titan wardrobe. Today, the Titan portfolio has over 60% of the domestic market share in the organized watch market. The company has 247 exclusive showrooms christened World of Titan', making it amongst the largest chains in its category backed by 700 aftersalesservice centers. The company has a worldclass design studio that constantly invents new trends in wrist watches. Titan industries provide very good infrastructural facilities to all its employees who are working in the organization. And it also provides canteen and other basic facilities as well as safety facilities to its employees. The Titan industries also maintain the roads , parks, other hospitality facilities inside the organization as well as around the organization. For some of the directors and managers the company provides the accommodation as well as separate vehicles for transportation. Practically every man and womans fashion taste has been catered for in the Titan watches. Called the best from India, these watches really give you value for money. They are cheap and therefore people from different lifestyles can afford to buy the watches. The watches are readily available, in India and to the whole wide world. All that one has to do is to buy online from the comfort of their living room and the watches will be delivered right to their doorstep.

Titan watches are the future fashion statement. After all, they are so elegant and futuristic such that they combine what is in existence today in fashion and what will come tomorrow. The good news is that with just a slim budget, you too can be part of this great revolution. Titan watches have large sales and service network and they come in wide variety to cater to the different market segments. The Titan brands of watches are pacesetters in the lucrative watch making industry. The innovative technology combined with unique, simple yet stylish designs. Their durability and stellar performance under various environmental conditions not only makes them to be in very high demand, but it also makes them stand out as the wrist watch for every man, woman and sportsman either in formal and casual wear.

Types of Titan Watches


Titan offers watches for every occasion. The main collections under it include:

Formal - a perfect fusion between sophistication and function, the watches are available in haute fashion of leather and metal combinations. Dress wear - another fusion, this time between ethnic and contemporary. These designer watches come in all-gold and bicolor look with intricately designed bracelets and patterned dials. Fashion - the steel-gold, steel-leather and all-steel perfectly suit the hands of young professionals and range from highly fashionable to simple looks. Sporty/Casual - the collection features wrist-gears with groovy colors and funky styles; bold, broad straps and trendy metal bracelets for girls and sports watches in leather and metal straps for the boys. Luxury - these are crafted from 18 karat solid gold and inlaid with precious stones, pure leather straps, sapphire crystal for resistance against scratch, customized message engraving and a lifetime guarantee. Economy - designed for the largest set of customers, the watches in this category are stylish yet affordable. Technology - in keeping with the demands of changing times, the watches have features like stopwatch, timer, and magnetic compass, to name a few.

Vision and Mission


Vision:
To be a world-class, innovative, progressive organization and to build Indias most desirable brands.

Mission:
To create wealth for all our stakeholders by building highly successful businesses based on a customer-centric approach, and to contribute to the community.

Values and Standards:


Total customer orientation - Customers take precedence over all else, always. Employee appreciation - We value and respect Titanians and endeavor to fulfill their needs and aspirations. Performance culture and teamwork - At Titan Industries, high performance is but a way of life and is nurtured by teamwork. Creativity and Innovation - Driven by innovation and creativity, we focus on smarter approaches and newer technologies. Passion for excellence - In all our pursuits, we ceaselessly strive for excellence. Corporate Citizenship - We ensure that a part of our resources is invested in environment and community betterment.

Quality
Quality Certified under ISO 9001 in Dec.94 ISO 14000 certification in 2002 TS 16949 certification in Feb 05

Watches
Titan edge
It is a product of innovative technology, the Titan edge is the worlds slimmest watch with a thickness of 3.5 mm. Its size is complemented by its sense of elegance and simplicity. The ultra slim design is achieved by a unique combination of style and technology. They have the slimmest quartz movement with a measurement of 1.15mm. The Titan Edge has more than 18 spinoffs in different materials such as stainless steel and gold. Technology has combined both fashion and functionality to bring out good designer watches to the market. This particular watch has a designer impression engraved on the screen and it will always remind you how valuable that watch is. The watch comes in different designs to entice the business class, the youth or the lady at home to purchase the designer watch for either business or fun. Originally from India, Titan Edge watches will offer the wearer the best service, just as anyone would desire in a watch. Design, function, style and budget are what you should look for in a good watch collection. Titan Edge is the best collection that will give you a combination of values. The designer watch is both stylish and caters for the needs of everyone whether in business or in sports. Owning a watch has never been this easy. The watches are available online and once you place your order and pay for the product, the watch is delivered to your address.Titan Edge watches are unique and very fashionable. Wearing the watch on your wrist will give the impression of classiness and individuality. The watch comes in a slim and sleek design which will sway you to get one for yourself.

Fastrack
The Fastrack was launched in 1998 and was aimed at bringing about a freshness of style into the highly competitive watch industry. The high selling brand was created by incorporating exemplary design and innovation. Currently, people are using watches as a fashion necessity. This is an accessory that you need in order to achieve an elegant and sophisticated look. Currently, there is high demand of the watches. The Fastrack watches are cool, trendy and funky. This appeals to the young generation of today who want to look the best and wear the best. Thanks to the advances in technology, you can now find Titan Fastrack watches in various online sites. The advantage of the watches is that they can be used during all occasion. It does not matter whether the occasion is formal or casual, the accessories will just be perfect. There are elegant and stylish designs of watches that you can go for. It is important to know that the price of watches will vary depending with where you are buying from. It is advisable that you should carry out some research so that you can find an outlet that is offering the watches at an economical price.

Titan Regalia
This collection is exclusively for men and it is available in both gold and silver. It is big, and therefore it is suited to the names big boned wrist. Elegantly designed, luxurious and available in either gold or silver plated, titan regalia watches are one of a kind and are indispensable accessories. Titan regalia watches are designed for men who value class, elegance and style. A Titan regalia watch is also designed with many elements in mind such as technology, good building materials, and a long lifespan. The weight of the watch also leaves it comfortable when wearing. If you are looking for a harmonious input of style, technology and durability, then titan regalia watches could be your only option. For the last about twenty years, this is a brand that doesnt only keep time, but is as well durable, reliable and dependable.

Titan Raga
Designed exclusively for women, the popular Titan Raga Diva symbolizes all that is feminine by virtue of its curvy and graceful motifs. Slim, elegant, feminine and beautiful is the only way that we can describe the watches. They are so futuristic in design such that when you buy one, it stays at the crest of the fashion wave for a long time. These watches are mainly designed to cater for the needs of women who want an elegant and accessorized look. These are the perfect accessories that you require in order to make your look elegant and unique. The watches can be worn during different occasion whether it is formal or casual situations. They are so fashionable and they have an appeal that cannot be resisted by women all over the world. It is hard to appeal to a womans fashionable taste, and it would take an extraordinary watch to do it. You have to admit that the Titan Raga Helia or the Kiara designer watches are not your everyday ordinary watches. These are every womans dream. The Isisa, Selene, Kiara and Freya are some of the watches found in the Titan Raga Diva collection. The other collections are the Titan Raga Diva, Titan Raga Chocolat, Titan Raga Crystals and Titan Raga Aqua.

Titan Bandhan
Available as a set of two or a pair, the majestic Bandhan collection is meant for a couple and it is meant to cement the bond between a man and a woman. They intend to appreciate the bond of love between couples and thus come in a pair. Titan Bandhan watches basically comprise a lovely, gorgeous and stylish ladies watch and an outstandingly elegant men watch. Bandhan watches can be found in various designs, shades and textures. Titan Bandhan watches are available in about 15 exclusive designs, each crafted to suit different occasions. For instance, there are those designs that are made to suit wedding gifts or even anniversaries. More important, such designs made for weddings are packaged in a wedding themed box. However, there are also other ranges of packagings that may suit other occasions.

Whichever the package you see fit, these watches greatly complement each other and are a good reminder of togetherness between two individuals. They are an ideal representation of uniting of two souls, and of course their stylish look brings out that fashionable look in a couple. It comes in silver or gold casing with leather straps.

Titan Nebula
A fantastic piece cast in solid 18-karat gold and other precious stones, the heavily jeweled timepieces are available for both men and women. Titan Nebula is truly worth its weight in gold. Exquisite, explicit designs are some of the words you could use to describe Titan nebula watches. Available in bracelets and kada for women, strap made of classic leather or pure gold for men and some with pearls and diamonds, this line of watches is a serious ingenious way of combining character, style, elegance and technology. Basically, its a wrist watch that personifies success, style, class, technology above reproach and taste at the same time. Titan Nebula watches are designed for distinct tastes and likes. Basically, its a luxurious watch but affordable. Titan Nebula watches are a true reflection of a dedicated design team that combines technology, efficiency, durability and dependability to suit style, class and elegance. Basically, not only do the watches look good, but they also function well and are long lasting. Other advantages will also include comfortable while wearing, a good weight on your wrist, can come with customized features and are fairly priced.

Titan Heritage
The luxurious brands under this collection are inspired by the great Indian cultural and spiritual heritage such as the Sun God and the Taj Mahal. It is a moment in time for the greater India. The designs of these watches have ensured that each piece is a magnificent

show of art and craftsmanship. The dials are incurved with superb designs inspired by traditional craftsmanship and the straps come either in leather or gold. Basically, each design comprehensively depicts a certain layered Indian history. Theyre built in a way that helps develop artistic values of India around the world. Some pieces included in Titan heritage watches include Mandala, which comes with contrasting textures and shades that resemble stonework used in Hindu temples and step wells. Next, is Stambha inspired by the stone pillars believed to join heaven and earth, Konaraka is also a magnificent piece in this collection and greatly borrows from the Orissas sun temple. The two pieces envisages Indian beauty, and architectural elements from its traditions. Titan heritage watches are not only about looks, but also brings into the market reliability of high level, performance and durability. The watches are designed to keep accuracy and are as well comfortable for use. The blend of colors in titan heritage watches is also a blend of creativity and dedicated designing. For instance, the Titan heritage 9200YL01 comes with a white dial color, brown straps, and its a stylish ladies watch with a gold body in color. The overall outcome can only speak of character, class and charisma.

Titan Orion
Aptly named, this brand imbues masculinity for the 21st century man. Alpha, Leo Aries, Centaur, Delphin are the star brands making up this constellation. They are designed by enthusiast of the astronomy world and built with exciting features that will definitely add to your way of keeping time. With Titan Orion watches, its not only about keeping time, but doing so with a difference, style and charisma. Basically, there are about fifteen exciting sophisticated styles in this particular collection, of all which are built with a stylish and elegant look for men who value that. Most notable are the bold look in the dials, the sleek shapes and the gorgeous leather straps. I mean, you cannot wear any of the titan Orion watches collection and miss to unravel the Orion in you. Manufactured by Titans who

have been in business of producing world class stylish watches for the last two decades, this collection, yet proved again why they are one of the best watch manufacturers in the world today. Its inbuilt with multi-functional features, which add excitement and ease in using the watch. With features such as chronographs, which measures up to 1/20th of a second accuracy, Titan Orion watches have been built with quality, dedication and detailed to the core. Simply, there are designed for men who have a touch of quality, style and class. They bring out a harmonious bold and formal expression to the wearer. In fact, a simple accessory like a watch can quickly give a rough idea of your lifestyle, potential and even aspirations. Otherwise, for any discerning individual globally, this may be a good way of finally bringing out that bold, stylish yet formal look youve always wanted. Titan WWF These are Nature themed watches for the nature lovers. Comprising of Rhino, Turtle, Dolphin, Whale and Red Panda, these elegantly designed watches are a campaign for the protection of the endangered species. Inspired by spreading awareness of some of the species endangered in India, Titan WWF watch is an ingenious effort between Titan and WWF (World Wildlife Fund) India to raise the much needed awareness on wildlife. The collection entails a series of elegant and unique designs of watches enthused by lovers of our ecosystem in raising the much needed awareness. The collaboration between the titans design team, and WWF, has ensured that the whole series of these watches built with the required attention. Its detailing has also made it unisex, and everyone who wears it will definitely take pride in his/her surrounding. Needless to say, its also pocket friendly, stylish and will bring you out as an environment conscious individual. In fact, it helps the consumer develop ingrained thirst in expressing themselves, as well as connect with the environment in a responsible manner.

Titan Purple
This is a simply designed but elegant womans watch. The Titan Purple is available in three models. The watches are not only stylish, but also elegant. You can be assured that the watches will not only give you a taste of class but also style. Wearing the titan purple watches will make heads turn in every place you go to. This is because the watches help in making bold fashion statements. The main advantage of the watches is the fact that they are very affordable. When it comes to innovation, these watches have what it takes. The watches are not only stylish, but also elegant. You can be assured that the watches will not only give you a taste of class but also style. It is important to know that the type of watch you wear reflects your personal preferences and tastes They are provided in the market at an economical price. This makes many people to purchase the watches. The titan watches are readily available. You can find them both online and locally. If you want to find the latest elegant designs, it is recommended that you should shop online. In many online sites, you are likely to find great deals being offered for the watches. Titan purple watches are available in different styles, sizes and designs. The watches can be used in different occasion whether formal or casual situations. The watches are available in different finishes. The straps of the watches are available in different combinations such as leather and steel. There is a harmonized look that is provided in the watches which helps in creating a positive impact. If you love accessorized looks, then titan watches are a must have.

Titan Zoop
Titan Zoop watches are a must have in order to make your wardrobe complete. The advantage of these accessories is that they help in making bold fashion statements. Actually, they will make heads turn in whichever place you will be at. The amazing issue is that despite the attractive designs of the watches, they are provided at an affordable price. The watches come with different colors, sizes, styles and designs. The advantage of the watches is that they help

in adding some femininity to your looks. If you want an elegant and sophisticated watch for your kid, then you must go for the titan zoop watches. Titan zoop watches have good quality. This is something that makes them to last for long while they are still efficient in their operation. The watches are manufactured by titan industries which are reputable. There is a wide range of watches that will meet your preferences. The watches are readily available in various local outlets and online sites. In order to benefit from amazing deals, it is advisable that you should shop for the watches online. This will not only help to save your time but also energy. Remember that you should take your time and compare the prices. This will help you to go for an outlet that is offering the watches at a good discounted price.

Titan Octane
For sportsmen and women, or persons who love a sporty look, Titan octane watches are part of a collection that brings magnificent designer watches of quality. The collection entails unique and elegant watches that ranges in designs and also brings spectacular features in the world of sports. Basically, Titan octane watches are about high performance, quality, durability and endurance. In fact, most of these watches come with inbuilt features such as chronographs or retrogrades. This is basically to ensure accuracy. Octane watches come with a two year international warranty; perhaps this is because they are built to very high standards. In fact, the stainless steel finishing comes with tight links. The manufacturers have blended technology, color and style in these watches. Though tough, they still maintain certain looks that you can pick from the various available designs. Titan octane watches are a synonym of achievement, and their popularity is not only in India, but across the world. Its more than a wrist watch. Usually, anyone wearing this watch in their wrist will always make a statement. It is about taking charisma even into the field of play. Furthermore, with the recent trends of fashion and style in todays sports, octane watches will have your wrist sorted.

Titan Obaku
Titan obaku watches are a must have fashion accessory in the current world. This is because the watches offer good aesthetic value, design and functionality. These are the watches that you need in order to make your look complete. The watch industry is growing tremendously in order to cater for the high demands. Obaku watches are providing a wide range where you can choose from. The watches combine different options such as texture, shape and simplicity in order to come up with elegant designs. The advantage of the watches is that they help in making fashion statements due to their irresistible allure. There are some features that are provided in the obaku watches that help in distinguishing them from other types of watches. The designing of the watches is mainly focused on serenity and simplicity. The wide range of watches have a balance of accuracy, simplicity and functionality. The options include the following cases, stainless steel designs, buckles, Japanese steel and bands. There is skillful craftsmanship that is involved in the production of the watches. The watches are manufactured using the latest technology. Titan obaku watches have straps that are made using original leather. The straps are made by use of several layers of leather. This helps in increasing the durability of the straps. The watches have got good quality. This is a feature that makes the watches to last for long as they are working efficiently. There are some models of watches which are designed using a material known as Kevlar. This material is known to have adequate strength and are environmental friendly.

Titan Sonata
With over 650 models, this brand of watches remains to be the most admired brand. These brands of Titan sonata watches, are found in analog as well as digital, and are made from different materials such as gold, steel and plastic. Perhaps, their prices would be one of the hit reasons for this brand, but their quality and style is also a great contributor. Titan Sonata watches are mainly allied with the working class in India. One of the well-liked models amongst the watches is the Titan Sonata Yuva collection. Mainly, the Yuva collection is a blend of much color and patterns and it targets the youthful market. It runs across a trend of multicolored watches that mostly attracts the young ones. Titan Sonata watches that are Gold plated are also a member of this group. As the name suggests, this series of watches have a finishing that is gold plated. Majority are built with gold plated strap. However, some consist of leather straps. This brand is quite popular with the middle aged. Despite being fairly priced, they are durable and some in this group are waterproof. The watches are also manufactured with a great deal of style and technology.

Titan Braille
Titan Industries Ltd has unveiled Braille watches designed for the visually impaired, branded Titan Braille. These watches crafted with a protective liftable top cover and raised patterns on the dial make a great aid for visually impaired people to have time on their fingertips. Titan undertook an extensive research with a group of visually impaired people from all walks of life to understand the various elements that makes the watch user-friendly. The main objective was to ensure that a flawless product is available without hindering the daily routine of the user. Designed in round and rectangular stainless steel cases, these watches use a quartz movement. The stainless steel cases make it sturdier and reliable. Priced at Rs. 995, the watches come with

a warranty and battery life of two years. These special watches will be available at all World of Titan showrooms across the country and select multi brand outlets.

Xylys
Xylys, is an exclusive brand of Swiss made watches from Titan. The tagline (you dont possess a Xylys, it possesses you), says it succinctly. And if that doesnt convince you, one look at a Xylys timepiece will. Crafted and designed with the legendary Swiss eye for detail and perfection, every Xylys watch is an experience of love at first sight. Every aspect of a Xylys watch from the movement to the elegant face to the detailing on the case, accentuates this experience. Titan aims to bring about a redefinition of sorts in the premium watch segment with Xylys. It is targeted at new generation achievers who go beyond the obious, who know who they are and set their own standards and live by their own values. It is a style statement for those who stand apart from the crowd. Xylys has been created in collaboration with renowned Swiss designer Laurent Rufenacht and Titan's own design advisor Michael Foley. It is manufactured in a state-of-the-art factory in Switzerland, which is backed by a heritage of 80 years in the art of Swiss watch making with all its intricate trappings of exquisite craftsmanship and impeccable detailing. All the watches are created with a fine sense of design, painstakingly made from carefully selected materials and crafted with a passion for detail Priced between Rs. 8500 and Rs. 24000, the Xylys range of watches comes in three collections - Contemporary, Classic and Sport and offers over 100 distinctive models.

Titan HTSE
Light as faint as that from a candle or the display screen of a mobile phone can recharge this Titan watch. The new range of watches under the High Tech Self Energized (HTSE) platform have a photovoltaic panel under the watch dial that converts light into electrical energy. The HTSE collection, comprising 10 different styles, is priced between Rs 6,495 and Rs 10,995, and is currently available in the top 12 cities across the country. Watches built on the HTSE platform convert electrical energy from light sources like sunlight, diffused light (which bounces off a rough surface or scattered by a translucent medium and thus reflected or scattered in different directions) and candle light and store it in a lithium-ion battery. HTSE draws its design inspiration from space stations, satellites and space ships that use photo-voltaic panels for their energy requirements.

Management
Bhaskar Bhat Debendranath Sarangi N Sundaradevan Ishaat Hussain T K Balaji Vinita Bali R Poornalingam V Parthasarathy N N Tata C G Krishnadas Nair Hema Ravichandar Das Narayandas Harish Bhat H G Raghunath S Ramadoss Subbu Subramaniam Managing director Chairman/Chair person Director Director Director Director Director Director Director Director Director Director Chief Operations Officer Chief Manufacturing Officer Chief Human Resources Officer Chief Financial Officer
Bhaskar Bhat, MD of Titan

Stores and Registered Offices


Another successful customer-facing aspect about Titan has been its stores. Organized retailing did not exist in the late eighties. The concept of exclusive brand stores was almost nonexistent. In a pioneering effort that dramatically altered industry standards, the World of Titan was born. Located in the newer parts of a city, with a good frontage and layout, the showroom immediately stood out on the street and attracted walk-ins. Once inside, you were totally impressed with the presentation. You walked along the wall, where recessed "mood windows" showcased specific collections in the appropriate context with the help of visuals, decorative props and word (the place looked almost like an art gallery). You could get a better idea about that collection through such a contextual presentation and could make up your mind which collection was right for your requirement. Then you would walk along to the selling area, where the entire range was displayed in style. Smart and helpful salespeople waited on you there and helped you choose the best piece by giving you information and suggestions. You walked away overwhelmed. This experience now has over 255 branches and has penetrated the width and breadth of India. Helping the brand increase sales, increase price premium, sell the more expensive watches, improve image, keep competition at bay and keep the brand name salient on the high streets of the country. Refurbished with a contemporary look in 2001, this chain has become even more integral to the brand's destiny today.

Registered offices and watch plant


Titan Industries Limited 3, Sipcot Industrial Complex, Hosur 635126 Telephone: +91-4344-664199 Fax: +91-4344-276037 Email: corpcomm@titan.co.in

Titan Industries Limited Mohabela Industrial Area, Dehradun 248002. Uttaranchal Unit I - Khasra No. 148 D, 173B, 176A, 176B Telephone: +91-0135-6540201 / 264084 Fax: +91-0135-2640843 Unit II Khasra No. 148B, 149B Telephone: +91-0135-6540202-3 Fax: +91-0135- 2640958 Titan Industries Limited Plot No. C1,C2,C3, Khasra No. 37, Village Bantakheri, Tehsil - Roorkee District, Haridwar, Uttaranchal India Telephone: +91-01332-231072-73 Fax: 01332-231074 Titan Industries Limited Plot No. 10B, Khasra Nos. 150,151,152,153 Sector 2, Integrated Industrial Estate, SIDCUL, Udham Singh Nagar Dist. Pantnagar - 263153. Uttaranchal India

Corporate Office
Titan Industries Limited, Tower A, Golden Enclave, Airport Road, Bangalore - 560017 Telephone: +91-80-6660 9000 +91-80-6660 9027 +91-80-6660 9028 Fax: +91-80-2526 9923, +91-80-2526 3001 Email: corpcomm@titan.co.in

Advertising
Titan also chose to invest heavily into showcasing all this innovation to the consumer through advertising. From Day 1, the 'catalogue" advertising of Titan became its trademark as it was used regularly and effectively to merchandise new models. The catalogue ads also helped customers to shop off the page and almost decide which model they wanted to pick. Retailers also became used to seeing customers walking into shops with newspaper "cuttings", asking for the models shown there. This approach continues to this day, with mostly the same effect. In the early nineties, Titan chose to develop the "Gifting" market. Watches had always been favorite things to gift, and Titan had benefited from that. Titan was convinced that there lay a greater potential in that segment. A set of 3 films were developed in 1991 around 3 relationships, where the gifting of a Titan culminated in a moving personal moment and a strengthening of the bond between the protagonists. These films became a big hit and created a genre of advertising films which lasted a good 8 years. During those years, a series of films involving a variety of characters (father, daughter, teacher, boyfriend, ex-boyfriend, and thief!) and with local flavor (for Onam in Kerala, Puja in Bengal) were created and released. These not only helped build a good-sized gift segment for Titan, but also became Titan's Theme Campaign, building strong emotional values for the brand the most enduring part of the Titan advertising has been the music track. Chosen by Xerxes Desai and the creative head of O & M in 1987 for its class and western vibes, the segment from Mozart's 25th Symphony has arguably become Indian Advertising's most memorable track. Starting in 1987 in its pure classical versions, with a single violin playing the melody, this piece has been rendered in countless innovative versions over the years: Indian Classical, Indian Folk, Operatic, Rock, Funk and has become such a powerful audio mnemonic for the brand.

How did the Titan music originate


The idea of using the flamboyant third movement from Mozart's 25th Symphony in G minor, written when Mozart was only 17 years old, came from Suresh Mullick who was O & M's creative head in 1986 when Titan's first TV campaign was being planned. Mozart's symphony had already been immortalized for contemporary non-cognoscenti in one of the greatest movies of our time, AMADEUS, which was released in 1984.

The music was such a resounding success that it was never ever dropped, and no thoughts were ever entertained of making a change. But the original score did go through numerous metamorphoses as it was rendered with musical instruments that Mozart could not have even heard of, leave alone heard. Perhaps it is in the nature of great and enduring music that it can be adapted to such a variety of powerful visual images united only by a single mood and message.

Awards and international trading


Titan was voted the Most Admired Brand (across categories) in India by consumers, in the first such study by Brand Equity done in 2001. Titan was voted the Most Admired Consumer Durables Marketer by industry professionals, 8 out of 9 times (the ninth time it was No 2), in A & M's annual survey done between 1992 and 1999. Titan was voted the Most Respected Consumer Durables Company in a Business World Survey in 2003. Consumers and professionals alike have resonated equally to Titan's successful efforts in bringing international standards to India. And in 2008, it emerges as the 24th Most Admired Brand in the ET Most Admired Brands survey done annually; it was also the most admired Consumer Durable brand. Titan has also done the seemingly impossible reverse thing: taking Indian quality to international markets. Since starting export operations in a small scale to the Middle East in the early nineties to exploit the resident NRI population, Titan has come a long way. Moving into the European market in the mid-nineties and Asia Pacific in the late nineties, Titan today sells in the UK, Spain, Portugal, Greece, Singapore, Dubai, Malaysia, Oman, Philippines and many more countries. The customers are no longer only NRIs. They are the Thais, the Greeks, the Arabs, the Filipinos - through a combination of Contemporary Style, Great Quality and Great Prices, Titan has put together an irresistible proposition for the people of these countries. With over 100 million satisfied consumers and a track record of breaking the rules, Team Titan faces the 21st Century with a mix of passion, excitement and energy. Named No 1 Brand in the Consumer Durables category in the Brand Equity Survey 2008, by Economic Times a leading Indian financial daily. Adjudged one of the Worlds 50

Local Dynamos by consulting Group India 2008. Won the No 2 Retailer in the Country Award by Retail Asia Publishing, Singapore. Adjudged The Retailer of the Retailer. Titan Industries Design Team won the Young Design Entrepreneur of the Year award byNational Institute of Design and Business World. Titan Industries time product division received The Sona Kaizen Champions Trophy. Won The Golden Peacock Award for Environment Management in 2007 by Institute of Director (IOD) in association with World Environment foundations (WEF), New Delhi. Won The Amity Corporate Excellence Award in 2009 by IIPM and Sunday Times. Won Innovation for India Award 2008 for the design and development of its ultra-slim movement watch, Titan Edge by Marico Innovation Foundation. Titan featured at number 4 in the Top 100 Brands in the Annual Survey conducted by the Economic Times 2008.Acknowledged as the Fashion Retailer of the Year by Image Retail Forum. Won The Brand Leadership Award at the India Brand Summit. Adjudged Most Admired Brand in Time Wear category for the 8th consecutive year at The Images Retail in 2009.

Collaborations and acquisitions


The company entered into a collaboration agreement with France Ebauches (FE) of France, manufacturers of watch movements and components for technical documentation, assistance in procurement of manufacturing equipments, raw materials, etc. The company proposed to manufacture 2 million digital and ana-digi watches in collaboration with Casio Computer Company of Japan. A MOU was signed between the company and Casio in November, 1986. Titan Time Products Ltd. Is a joint sector project set up with the Economic Development Council of Goa, Daman and Diu. In 1995, the company proposed to set up a joint venture company with Hour Glass of Singapore to set up watch boutiques in leading Indian cities for the sale of luxury watches and also be responsible for wholesale and after-sales operations. Pizza hut has introduced Barah Nahi Toh Tera. A new deal in which the customer who orders a speed lunch gets it in 12 minutes or gets it free. As part of the offer, Pizza Hut has entered into a tie- up with Titan through which a Titan Fastrack watch will be displayed on every table to mark the 12 min countdown. Ford Mondeo also has a Titan clock installed in every car. Titan Industries on June 18, 2004, announced the launch of Tommy Hilfiger watch collection in India. Titan has entered into an exclusive sub licensing arrangement with GVM International Ltd, a member of the Murjani Group for the marketing and distribution of Tommy Hilfiger watches in India. Titan partners with LVMH Group.

Competitors
Almost a decade after driving the State-owned watch maker, HMT, into the hinterland of the domestic market, Titan Industries, producers of the eponymous brand of watches, has remained alert to the threat from foreign labels following the removal of quantitative restrictions on the import of watches. Competitors to Titan

TAG HEUER HMT RADO CASIO SEIKO ESPRIT CITIZEN SWATCH CARTIER GIORDANO LONGINESS MAXIMA QUARTZ IMFQ-INDIAN MADE FOREIGN QUARTZ FASHION HOUSES DKNY, GUCCI, ADIDAS, NIKE, BVLGARY Titans portfolio comprises of products from Rs.295 Rs.45000. Many competitors do not go beyond a certain range or do not come down below a certain range. To start of with the lower segment maxima quartz, HMT, IMFQ (Chinese watches), Titan offers its Sonata brand which comprises of about 47-50% of the titan sales (Figures according to showroom owners), backed by the guarantee of TATA-Indias biggest business house which people have faith in. The guarantee, the Research and development, value for money, new innovative designs, wide dealer network, the committed service team, discounts and offers is some of the things which means a lot a price sensitive market, the lower segment in which Titan carves itself the path to being the market leader. Moving on a little above top what is the future of the watch industry and is the fastest growing segment today Swatch which is known for it name in watches owns a segment in the range of aboutRs.3500-10000. More so ever these watches are more of the sporty type with steel being their trademark of its the entire range of formal watches but both the sporty and the formal are difficult to find under one name In view to these companies Titan offers its world watch,

The steel collection, the fast track, the edge, the bandhan, the world watch (a part of it). The titan portfolio in these ranges boast of steel watches, the formal wear, the slimmest watch in the world, a gold plated watch, the trendy youth watches, and the World Watch International Styling Indian Prices. Competition is head on with such companies which are gaining importance in todays society. These companies have a Niche market for themselves and pertain to a particular segment but Titan its more flexible in pricing offering more value for money. Moving on further up the pricing ranges we come to a market which is not price sensitive but wants an exclusive product and who do not mind paying the price. Rado which is known for its expensive diamond watches, have a niche for the top cream of the society. Titan manages to cater to these segments with the Nebula, the Edge, the Insignia, the World watch, distinguishing itself for example as the slimmest watch in the world giving oneself the identity no one can offer, pure gold watches and combined with Tanishq which apparently has gained a status of its own jewellery with watches. This unique concept plays well for titan to offer a wide range of products with the Indian touch and providing the customer a well designed international store, these products offer satisfaction and a sense of well being (based on research details), couples watches, the gifting technique, wide dealer network , selling on emotions, the use of festivals and occasions, combining new products with the old ones which one no one in the watch market can boast of are some of the techniques none in the upper market can do. Thus broadly speaking TITAN has 60% of the watch market in India Today because companies existing have a niche market where as TITAN gives the flexibility to the customer to choose a watch more or less than his budget giving him the same guarantee, the name TATA, a wide dealer network, an international store, and more so ever value for money.

Market map
Raymond weil,
Tissot

Omega, Rado
Sonata Hmt maxima

Nebula
Titan Citizen

xylys
Rs.500 1000 2000 4000 5000 10000 30000+ Tag huer, Hugo boss, C.dior

Fastrack

Esprit, Swatch, Fossil, Giordano, DKNY, Carrera

Community Development and Corporate Social Responsibility Policy


The companys diverse CSR initiatives include: 1. 2. 3. 4. 5. 6. Childrens education Enabling the disabled Artisan parks Womens empowerment Environment management programmes Miscellaneous community initiatives

Titan Industries community initiatives are committed to build partnership for social development, focus on sustainable initiatives and improve the quality of life of the communities where the initiatives operate. With a dedicated force of 250 enthusiastic employee volunteers, the company has formed a Community Development Forum. This forum works towards mobilizing society and volunteers to make the community initiatives a success. The companys miscellaneous community development activities include orphanage support, HIV/Aids awareness, village adoption, vision improvement program, a program to provide work to rural unemployed women, community rehabilitation, tsunami relief work, eradication of child labor and environment protection, to name a few. The company has made a positive change in the lives of over 2000 people. Titan Industries believes that corporate responsibility begins with the employees. The company ensures that the harmony, peace and inclusive approach at work place are maintained. Efforts are made to engage the employees in programs designed to fulfill our ecological and social responsibility. Various work-place initiatives are conducted to achieve this: War on Waste - an initiative that reduced the impact of manufacturing operations on the environment. At Titan Industries, Corporate Social Responsibility is more than philanthropy it is an internal process that reflects the soul of the company.

The Company's credo towards CSR: Social Responsibility-an initiative today, a mandate tomorrow. Bringing a smile to the community creates customer affection ensuring sustainability.

Successful CSR programmes:


Titan Industries has embarked on and completed several community development programmes as part of its CSR initiative. A few among these successful projects are: Titan Scholarship - for students in Dharmapuri and Krishnagiri districts (Tamil Nadu), based on academic performance and socio-economic background for over 550 students form the economically backward section Titan Township a sustainable community in Hosur (Tamilnadu), that provides housing to 1300 residents collaborating with NGOs MCA and Ashraya Employment - to over 120 physically challenged people Karigar Park a social entrepreneurship project with six parks, benefiting over 400 artisans Titan School and Titan Foundation for Education - a primary school with over 550 students, expanding to classes IX and X with a provision to accommodate 160 more students Meadow Project (Myrada) a collaborated effort with self-help groups of rural women to provide gainful employment to more than 400 rural women in and around Hosur (Tamil Nadu)

Recognition of CSR:
As an appreciation of its significant contribution to the community welfare, Titan Industries has received the President of Indias Award' for employing the disabled. Titan Industries, a signatory to the Global Compact, is a recipient of the prestigious Helen Keller Award and the Mother Teresa Award. The company has also been ranked as one of the top four, top ten and Top eleven companies in the Karmayog CSR Rating of Indias Top 500 Companies in December 2007, 2008 and 2009 respectively. Other noteworthy awards for CSR include: FICCI-SEDF Award for Social Responsibility The Rotary Club of Bangalore Award for Corporate Citizenship The PHDCII Award for Good Corporate Citizenship Ranked among the nation's best corporate citizens, Titan Industries is committed to take on the social responsibility and fulfill it with dedication.

SWOT Analysis
Strengths
Watches as a fashion accessory Quality or price positioning Brand image Market segments with large potential: women, youth, children, sportsmen, the budget-conscious and, of course, the big spenders. Customer value and offered after sales service in a showroom environment. Visual Merchandizing has been Titans strength ever since its inception. International tie-ups with Hugo Boss and Tommy Hilfiger is also another strength. Titan has a wide portfolio of watches. Another strength is that its parent company is TATA group. It also is the worlds 5th largest watch manufacturers. Titan also has a heavy financial support as well.

Weaknesses
Main USP is the low cost watches. Lack of futuristic approach Lack of flexible thinking. Service centers are also very rare. Kids are fascinated with mobile phones rather than watches and incidentally, they show the time.

Opportunities
Nearly 34 million watches are sold through gray market channels. Currently, sales in India stand at a low number of 25 watches per 1,000 people, compared with 250 watches per 1,000 people in a developed society. Exchanging offer can also be introduced. There is potential in the rural market as well. It also has an opportunity to enter into gadgets market.

Threats
Too many players will dilute the market & the profit margin Low priced China watches are a major threat to Titan.. Mobile phones also are nowadays preferred to know the time rather than watches. Competitors like Seiko, Casio, and Tag heuer also pose as a major threat. Also the fashion trends keep on changing.

Titan ideology
Operations at the Rs 727 crore Titan Industries Ltd is now set for more than just plain watch making. Following a top management change in which Mr. Bhaskar Bhat took over from retiring Mr. Xerxes Desai as managing director and its successful VRS scheme (which saw the exit of close to 600 employees), Titan is now set to be part of the larger Tata vision.

And Mr. Bhat is of the firm belief that new initiatives would help it be part of the larger game plan and not just to change the way ongoing operations have been handled. Interestingly, technology is expected to be a key driver for the company and Titan is pulling out all stops to explore how they could build in technology both from an operations point of view and a product related view. Most people ask me what changes I am going to bring in for Titan. But this is not an American change-manager style of working. Titan is an established profitable concern. Changes must be part of the future strategy, Mr. Bhat is quick to add. For starters, Titans future vision will begin right from the moment the Tata work-level program is rolled out across the company. Eventually, the answer to Titans prayer for an extended marketplace might just lie in a de-risking strategy which will segment its business and manufacturing capabilities into core product-related and non-product related OEM business (which has already commenced in a small way in the precision instruments/ parts supply arena). Interestingly, Titan has also made it to the select list of suppliers from the Asian region for a global automobile maker and expects to see a Titan made customized dashboard clock ticking on the cars for the global market.

Innovation
Reinforcing its technology leadership in the Horological industry, Titan Industries Limited today announced the launch of the latest innovation to hit the Indian watch market. Titan's latest offering, takes sophistication to a higher level with the introduction of FLIP, India's first dual face watch with dual functionality and styling. FLIP, once again underscores the excellent collaborative work undertaken between Titan's Design Studio, the Production Department and the R&D team. Watches in the FLIP collection incorporate two watch movements embedded in a single case. The dual faced watch allows wearers to switch between international time zones and alternative lifestyles be it formal or casual, with the mere flip of the dial. The FLIP creates dramatic appearance changes ranging from a stark minimal style to a very sporty one. The collection explores innovative constructions allowing for unique flips. FLIP represents a

dramatic fusion of technological and structural innovation. The design ethos derives links to the form and construction of modern day bridges. As part of this collection, Titan also announced the availability of watches with the Automatic Generating System feature. This provides the customer with the added benefit of using the watch without concerns of depletion of the power source. The collection also features a watch in the ultra-light material Titanium, creating a bold new-age expression of style and technology. FLIP once again reiterates Titans technology and R&D capabilities, making us one of the pioneering, global watch brands. With this launch, we bring in a distinctive combination of style and dual functionality, which will definitely appeal to the evolving tastes and preferences of our discerning global customer, said Mr. Bijou Kurien, COO, Titan Watches. Priced between Rs 5495 and Rs 6500, the unique collection, will be available in 2 cases and 6 variants. The price points of the collection are yet another significant achievement for the product development team since it has been designed keeping in mind the evolving Indian customer. The AGS watches are available in 2 cases and 5 variants priced between Rs 7995 and Rs 8500. Celebrated actor Akshaye Khanna, who unveiled the collection expressed, "I think FLIP is the perfect accessory to complement my ever-changing lifestyle; one watch that I could wear on a shoot, a formal evening or to a lounge bar. Its extremely stylish and fashionable." Award winning designer and lead designer of the collection, Michael Foley, stated, "The biggest challenge during product development was in devising a series of innovative constructions and transforming each into unique and striking design expressions. Special manufacturing techniques like MIM (Metal Injection Moulding) had to be used to keep the design features true to the original concept."The FLIP collection will be supported through a multi-media ad campaign across niche electronic media and select print publications. Titan Industries began its operations with an innovative offering - quartz watches - that changed the face of the Indian watch industry. Innovative ideas at Titan Industries have led to significant achievements such as Single Point Solutions to every Original Equipment Manufacturer customer. Titan Edge, worlds slimmest watch, is probably the best example of the spirit of innovation in the organization a feat achieved in less than five years of their existence. To facilitate innovation, we opt for external expertise from leading consultants like McKinsey, Quadra and Interbrand. They use cutting-edge business excellence tools such as Tata Business Excellence model based on the Malcolm Baldrige Criteria for Excellence, total quality management, 360-degree feedback process and benchmarking.

Titan International
Titan Industries entered the international watch market with their business endeavor in the Middle East in 1991. This launched the Titan brand of watches in the UAE, Oman, Qatar and Bahrain. Saudi Arabia and Kuwait were added in 1994.Titan Industries has distributors in every country it operates in. The distributors set up exclusive and multi brand stores to sell Titan products. Apart from this arrangement, retail also takes place via high street retailers, power retailers and department stores. To remain a successful global player, Titan has further reinforced its thrust in the international markets by evolving products to suit the tastes of the local consumer as well as being contemporary keeping the current international trends in mind. Being the fifth largest integrated watch manufacturer in the world, Titan emphasizes world-class quality supported by excellent after-sales service policy that goes beyond the international norms. At the international level, Titan operates in the mid-premium price segment category. With innovative technology-driven products like Titan Edge - the slimmest watch in the world Titan is presently the market leader in its category in Oman and Bahrain, and at No. 2 position in the Middle East. Titan expanded to Asia Pacific in the late nineties, and has recently made a foray into South Africa; Singapore, Dubai, Malaysia, Oman, and Vietnam are some of the major countries where the brand is offered. The customers include non-residential Indians as well as Vietnamese, Thais, Arabs and Filipinos. Through a combination of contemporary style, excellent quality and affordable prices, Titan has put together an exceptionally appealing proposition for the people of these countries. With over a hundred million satisfied consumers world over, Titan has successfully established its brand value internationally. The watch industry in West Asia is extremely competitive. Every international brand is available, in a plethora of designs and prices. From luxury brands starting at $2,000 to the lowest-priced range that retails at $10, there is a watch for everyone, for every occasion. To succeed in this 'shopping mall of the world', a company must have a wide distribution network, attractively designed retail outlets, efficient after-sales service and focused advertising. These were issues Titan had successfully addressed at home. That knowledge

and experience would now be tested in the global markets. The process of gaining a foothold in this region has been one of intense learning for the company. It got a first-hand feel of international competition and customer expectations, getting valuable inputs about handling foreign markets. Bhaskar Bhat, managing director of Titan, says: "These inputs were very useful. They even helped us to compete against global brands when they entered our domestic market." The company has evolved from selling watches to developing special product ranges to suit the tastes of local customers. As watches moved up from being just time measuring devices to fashion accessories, the company kept pace, offering designs in tune with changing customer demands. Titan now targets its collections at specific customer segments, based on age and demographics. Initially, the company positioned itself in the premium segment, but soon switched tracks to woo young consumers between 25 and 35 years of age, who want distinctive fashion designs at affordable prices. Titan offers nearly 800 designs, of which 50 per cent are exclusively for the region. "The Raga, Fastrack, Royale, Regalia and Edge collections are very well accepted," says Mr. Chavadi, head of sales for the Middle East and Africa. Incidentally, Edge, the slimmest watch in the universe, is much appreciated for its innovative technology. Titan watches retail at an average of $30, the highest priced one costing $100. "We operate in the mid-price segment against Japanese brands like Citizen and Seiko, and local players like Westar," says Mr. Chavadi. "Our pricing policy reflects the 'value for money' concept. Being the sixth largest integrated watch manufacturer, we offer world-class quality supported by excellent after-sales service that goes well beyond international norms." Titan has set up a large retail network. They have exclusive distributors in each country, who set up exclusive and non-exclusive showrooms, and also sell through high street retailers, power retailers and department stores. The region has more than 1,000 well-designed retail outlets that offer a pleasant shopping experience for the customer. Ronald Rebello, manager of ETW, a Titan distributor in Dubai says," The region has an excess of brands fighting for shelf space. Most people have more than one watch, and Titan is their first choice in its category." With more than 250 brands throwing advertising at the consumer, marketing is the key differentiation to separate the brand from the competition and make it stand out in the clutter. Titan selects advertising media strategically, in order to maximize its reach and visibility. Brand promotion is conducted year-round, through outdoor media, radio and TV.

Sales promotion initiatives such as dealer and consumer promotions are held seasonally, for greater mileage. "Titan has made good headway in institutional sales," says Mr. Rebello. "Some major customers are the Dubai Petroleum Company, Lipton and several leading banks." In 1997, the company expanded its product portfolio, launching Tanishq jewellery in West Asia. Today, the jewellery division contributes 20 per cent to Titan's business in the region. Tanishq is retailed through an exclusive distribution tie-up with Damas one of the largest retailers of gold jewellery in the Gulf. Currently, Damas's stores in the UAE, Oman and Qatar sell Tanishq 22-carat gold jewellery. Expansion plans include new countries as well as new products such as 18-carat studded jewellery, for which consumer testing is underway. Titan recently launched a perfume called 'Evolve-100%' for test launch in Dubai. The foray into perfumes is natural; the customer segment is the same as for watches and jewellery. The company is now looking at other Gulf countries to market its perfume. Titan is currently the market leader in watches in its category in Oman and Bahrain. It is number two overall in West Asia, with a market share of 18 per cent. The market is growing exponentially, and the company is working to consolidate its position through an innovative and fashionable product line suited to local customers, and backed by an exceptional marketing effort.

International Brands
Tommy Hilfiger Watches
Tommy Hilfiger, one of the best-known American fashion brands, has its roots in Elmore, New York. The brand is recognized world over for watches, jeans, fragrance. The Tommy Hilfiger watches are crafted with precision and care and finished with unique signature details for unmistakable style. The look these watches represent is cool and classic, spirited, fun and always fashionable. The watches strike a cord with people who espouse the brand attitude of being optimistic, hip, real, natural, confident, relaxed and spontaneous. The designer styles with an unmistakable Tommy twist are offered with collections to suit different tastes, moods and

occasions of wear. Titan Industries Limited has made Tommy Hilfiger Watches available in India at most World of Titan stores, leading multi-brand watch outlets, and department stores like Shoppers Stop, Central and Lifestyle.

Hugo Boss Watches


Hugo Boss, one of the worlds most popular European brands, has its roots in Germany. Hugo Boss is known for shoes, accessories, and fragrances. Watches complement and complete the portfolio. Hugo Boss watches were launched globally early this year. The Hugo Boss watch designs connote European elegance and couture and are a symbol of power and sophistication. Hugo Boss watches are now available in India, thanks to Titan Industries Limited.

French Connection Watches


Founded in 1972 by Stephen Marks, French Connection set out to create well-designed fashionable clothing that appealed to a broad market. f c u k is a short, sharp acronym for French Connection United Kingdom. It is now one of the strongest brands in Britain and operates in over 25 countries. Having established a strong core clothing business, through unique design and a true sense of style the company has, over recent years expanded its portfolio into exciting new areas including mens and womens toiletries, shoes, jewellery, watches, and eyewear. f c u k has been launched in select Large Format Stores and Multi Brand Outlers across the country by Titan Industries Limited.

Energy consumption
Titan has implemented various Energy conservation projects as on going practice, there is steady decline in the Specific Energy Consumption. Last 10 years specific energy consumption figures are shown below, which depicts continual reduction in energy consumption over the last several years due to our sustained efforts to conserve it with the implementation of various energy conservation projects & measures to increase the efficiency of the equipments.

Energy Conservation Commitment, Policy and Set up


Titan visualized the importance of Energy conservation way back in 1995 96. Since then Titan has been involved in continuous improvement and energy conservation. The core team led by the unit head Chief manufacturing Officer.

Specific Energy consumption:

Energy Policy:

Environment and Safety


Titan Industries Limited is committed to making a net contribution to the environment by minimizing the impact of its activities, products and services by specific actions to upgrade the environment and safety. The unit also committed to preserve its safety of its employees.

a) Water Effluent In our manufacturing facility two streams of water effluent are generated one is domestic and another is Trade effluent. Domestic effluent includes the stream from sewage and sullage (from canteen operations) are collected in common collection sump and it is treated by conventional biological process and 100 % recycled back into landscaping, cylinder warming and A/C Cooling tower. Quality of the treated effluent used for landscaping will be analyzed and it will be within in the CPCB/TNPCB norms. Trade Effluent Electro plating is one of the most important processes in a horological industry. Effluents generated from these processes (90 KLD) are treated at the dedicated

effluent treatment plants and further it is treated through Reverse Osmosis and Mechanical Evaporation System and 100 % recycled to the process and meeting zero discharge norms. In addition equivalent amount of fresh water intake for the electro plating processes has come down.

b) Air Gaseous emissions from electroplating process, gold recovery processes, gold stripping processes are exhausted through stack after treating through counter current packed bed scrubbers. During buffing / polishing operation dust and suspended particulate matters are released and same has been treated by cyclone separator and bag filters before exhausted through chimney. Stacks and the exhausts are analyzed and SPM standards are maintained as per the norms.

C) Solid waste management The solid wastes are generated during the treatment of process effluent are collected in plastic barrels stored under roof and periodically disposed to the in-house Secured landfill facility The Company is proactive in its approach towards the Environment and is compliant with statutory and regulatory requirements. The Watch, Jewellery as well as the Precision Engineering Divisions are certified under ISO 14000:2004 Environment Management System Standards and under ISO 9001:2000, Quality Management Systems Standards

Titan and the Environment - ISO 14001 but going beyond Compliance Titan's products and services have very little or marginal impact on the environment. Titan adheres to all related legal and statutory requirements. The Company is also extremely conscious of environmental issues and has been recognized in this regard by the Hosur Industries Association. The Company's environment control results are continuously monitored with respect to both TNPCB and International Finance Corporation (World Bank) norms. The Company has been certified under ISO 14001 EMS standards. Initiatives taken: Minimizing the use of cyanides in plating by adopting non-toxic PVD technology. Eliminating the use of ozone-depleting substances ahead of the Montreal Protocol deadline.

Minimizing the use of plastic packaging with eco-friendly materials. Adopting Vermi-composting for the conversion of garden / vegetable waste in to useful manure. Piloting the study of conversion of industrial waste into useful civil materials. Promotion of rainwater harvesting at manufacturing locations. Waste water treatment with efficient effluent treatment and use for industrial cleaning and gardening. Recycling brass scraps. Rainwater harvesting in 3 manufacturing locations.

Results: Energy consumption per watch reduced by 41%. Cumulative Energy savings - 26 Lac kWh. Water consumption per watch down by 47%. Daily plant water consumption reduced by 28%. Brass scrap recycling back to process - saving during 2002 - 03 Rs.62 Lacs Adhering to all statutory norms. As a culmination of all these initiatives, we received The Golden Peacock- Environment Management Award 2003 - at the 5th World Congress on Environment Management. Titan Industries is a signatory to the Global Compact and is committed to the implementation of the 10 principles of the Global Compact. Titan Industries is also guided by the principles of the Global Reporting Initiative.

Awards and Recognitions: Titan Industries Ltd was adjudged one of the Worlds 50 Domestic Dynamos by Boston Consulting Group in a survey of the top 50 fastest growing domestic companies countering multi national majors in their respective domestic markets through innovative products and marketing thus continuing to grow at an accelerated pace despite international competition.

The Company also continued to be recognised for its product and retail brands and its innovations as under: - Won the Top Retailer 2007 Asia Pacific c - Bronze Award - Won Marico Erehwon Innovations for India Award for the slimmest watch - Titan Edge - Titan the brand won Images Fashion Award for the Most Admired Brand for the year 200708 for the 7th consecutive year. - Titan Industries Ltd won the Images Fashion Award for the Retailer of the Year. - Titan Brand was ranked first amongst the consumer durables category in a survey by Economic Times.

Evoking the experience


Titan Industries is leveraging its retail network of over 530 stores to enhance its identity as a lifestyle accessory company

On a busy street in one of Mumbais western suburbs lies one of the biggest watch retail showrooms in India. Launched in the first week of March 2010, the glittering new Titan outlet in Bandra is what the company calls its flagship store, this despite the company having 290 other Titan retail outlets spread across India and overseas. So why is the 291st store attached to a flagship tag? Simply because this Titan store, spread over 2,500 sq ft, stocked with over 1,500 models and designs, and loaded with a bouquet of customer services, represents the new face of Titan Industries. It is this store that best establishes the Titan identity as the purveyor of unique and niche retail experiences. Titan is going all out to create and present a watch-buying experience that is beyond the ordinary. Apart from the stylized and luxurious ambience of its stores, Titan has designed an array of customer services such as personalized laser engraving, a full service watch care centre, gift delivery facility, gift vouchers, and so on, all aimed at converting footfalls into satisfied customers. The new store is just the latest in a number of unique retail experiments that Titan has undertaken. Take, for instance, Helios, the classy watch store that Titan opened in Bangalore to market about 40 premium and international brands in an upmarket ambience. Then there is Zoya, a line of exclusive and luxuriously-fashioned boutiques launched last year that cost about Rs150 million each to set up, and is aimed at the designer jewellery market.

At the other end of the spectrum, Titan is setting up teen-oriented stores for its Fastrack brand; the stores are small (400-500 sq ft), located near college campuses and cater to the college crowd by selling youth accessories such as watches, sunglasses, bags, belts, wallets and wristbands.

Putting people first


A host of skill and talent development programmes along with processes that encourage and nurture employee involvement is what makes Titan Industries a great place to work

Titan Industries is not a brick and mortar company. It is built on the passion and emotion of its proud employees. Titan can be best described as a huge living organism pulsating with highly motivated and dedicated employees. Every employee is treated with care and concern and is allowed to grow and blossom. No wonder then that the company has won the Indias Best Companies to Work For - 2009 award, having bagged the 24th position across all industry categories and the first position in the Retail Industry category in the 'Great Places to Work' study instituted by The Economic Times. The company has been recognized for many firsts both in terms of its products as well as employee initiatives. Some of the noteworthy contributions are a state-of-the-art Titan township in Hosur, designed by renowned architect Charles Correa. Over 600 families reside in this well-planned township. It also boasts of the Titan School, which is open to all the residents children. S Ramadoss, vice president, HR and Administration, says, Titan has always believed in the concept of Human Capital. Putting people first comes naturally to us. The company provides a host of welfare measures such as a crche facility at the manufacturing units, gymnasium, canteen, medical, transport, etc. Loans for marriage, house deposit allowances, an interest subsidy on housing loans, vehicle loans, internal and external accident benefits, death relief fund, etc are offered to unionized and non-unionized employees. A culture of camaraderie is evident in the enthusiastic celebration of all Indian festivals and special occasions such as birthdays, anniversaries, long service awards, cultural programmes, sports competitions, business meets, etc. The company also extends medical facilities and provides highly subsidized food to workers who are not on its rolls, an act of kindness that goes beyond statutory requirements. Family members are also made to feel welcome at Titan by including them in awareness programmes, factory visits, family picnics, celebrations such as Fathers Day, Spouses Day,

Childrens Day and community initiatives. Mr. Ramadoss says, More than 1,000 children participate in the Childrens Day programme each year to display their talent in drawing, painting, music, etc. These occasions are used by the management to communicate the goals and aspirations of the organization. Company representatives also visit newlyweds at their residence to congratulate them and give them gifts, a practice that has helped cement ties between the organization and employees and their families. But it isnt all play at Titan. The company has established a structure consisting of small group activities, suggestion schemes such as SEED and Idea Plus, and cross-functional teams to enable employees to express their ideas for making things better. This enables employees to play a more active role in their work lives. Employees are recognized and rewarded for going the extra mile through a well drawn out three-tiered recognition programme, namely, Moment of Fame, Outstanding Titanian, and Dream Team awards. Titan has also instituted a special recognition programme for frontline employees, namely, Face of Titan, Super Stars and Look for Stars.

Apart from this, the company has formed several committees through which employees can express their talents. These committees are related to the canteen, safety, sports, cultural activities, etc. While the sports committee enables sportspersons to participate in local, regional and national events, the cultural committee hones employees' talent and encourages them to perform at special events within and outside the company. Employees with a flair for writing are encouraged to contribute to in-house newsletters such as NEWS BOX, Glitter Buzz, Retale, Champions. The company also has a strong culture of volunteering. Over 300 volunteers participate in blood donation camps, eye camps, AIDS and environmental awareness, and other community initiatives. The efforts of volunteers are actively supported by the management too. Titans HR structure is designed so as to understand and cater to the needs of employees at every level. At the local level, there are regional HR executives and Unit Personnel Executives (UPE). The UPEs are entrusted with the task of taking care of specific units within the company and acting as a single point of contact for employees. Mr. Ramadoss adds, The UPEs communicate with employees, enable deployment of welfare measures and larger HR initiatives, resolve grievances and counsel employees.

The UPE system, which is well entrenched within the organization, combines with the biannual open house interactions to instill confidence in employees that their opinions and views are important to the company. The open house interactions are typically presided over by the MD and heads of key functions. Employees are free to directly communicate with the

MD via email or phone. They can also approach other managers to discuss official and personal issues. Mr. Ramadoss says, Titan has a formal documented grievance redressal procedure. Often the management forms committees which specifically focus on understanding and resolving employee grievances. U.speak@titan.co.in is another formal e-channel, which encourages employees to express their concerns and complaints in a non-invasive manner. These are centrally monitored by HR. There are other formal structures that deal strongly with issues such as ethical conduct, sexual harassment, etc. In addition, the presence of a formal union, with designated office bearers and executive members representing various units, ensures that employee needs are catered to. The growth and development of its people is very important to Titan. We have a formal structure to impart knowledge and skills through in-house as well as external training programmes," says Mr. Ramadoss. "All categories of employees go through an average of two to five man days of training each year.There is a structured Talent Management process in place at Titan, which is meant for grooming future leaders in the organization. The programme ensures that the organization has a continuous supply of high-potential individuals. The focus is to recognize high performance, address the aspirations of the talent and provide opportunities for career growth, which will help them, take leadership roles. Training is also provided on stress management and yoga, personality development and grooming, English and Hindi speaking, etc. Additionally, Titan encourages its employees to participate in public events, seminars and competitions by providing additional training and mentoring. The company also encourages employees to take up higher studies. The Tata philosophy is quite evident in Titans approach towards its employees. Titanians, in turn, have acknowledged the approach by naming it a great workplace.

Timing it right
Titan has rewritten the rules of watch making to emerge as the brand of choice for Indians of all ages and from every strata of society

The advertisements changed but the memorable melody that accompanied them remained the most popular aural mnemonic for Titan. People remembered it fondly, associating it instantly with the watch brand that changed the face of the Indian timepiece market.

Watches in those days were staid objects, more utilitarian than attractive. Good design and innovative technology were hardly priorities for manufacturers. Into this field stepped Titan Industries, a joint venture between the Tata group and the Tamil Nadu Industrial Development Corporation, ready to rewrite the rules of the business. Established in 1987, Titan marked the Tata group's entry into the precision engineering, timekeeping industry. That the foray has been immensely successful is evident, considering that Titan is the clear leader in the organized sector, with a market share of over 50 per cent. The company has achieved this success in the middle and upper middle class segments through its flagship brand, and in the mass market through its Sonata range. Today, the company, one of the largest integrated watch and jewellery manufacturers in the world and the world's sixth largest manufacturer of watches, has completely altered the way Indians view timepieces. State-of-the-art technology, excellent design abilities and innovative retail practices have transformed Titan's watches into lifestyle and fashion accessories. The company manufactures over 6.6 million watches every year and has a share of the Indian watch market that is more than three times that of its nearest competitor. The establishment of Titan gave Indian wrists an object of beauty to sport. It also helped smooth India's entry into an elite club of only four countries in the world that have been able to manufacture all the components of an analogue timepiece. The brand went on to justify its presence at the top and prove just why it is so comfortable there. Very early in the game, Titan set the standard on every parameter of watch-making excellence. In terms of technology, the brand chose to work with quartz, a remarkable differentiation in an Indian market where 95 per cent of watches sold were mechanical. While the accuracy of the time displayed by Titan's watches is guaranteed, it is in the design and styling aspects that the brand's superiority has come to the fore. No other watch brand in the country has the depth and skills of the award-winning design team at Titan. The other big factor that makes Titan a winner is its tremendous range of offerings. The company had 350 different models at the launch stage itself, whereas other watchmakers, taken together, could come up with just 200 models. Consumers could choose from a range of watches, each different from the other in terms of looks, functions and price. The designers had designed the watches, bearing in mind factors such as the buyer's age and taste, and the occasion for which the watch was to be worn. The Titan watch collection now includes more than 1,600 designs, including the 3.5mm thick Edge, the slimmest watch in the world and one of Titan's standout innovations.

Titan also launched the Sonata sub-brand for budget-conscious buyers; Fastrack, a funky collection for youngsters; Nebula, the gold and diamond-studded luxury watches; Steel, aimed at executives, and Raga, created for the woman of today. The Titan brand also included decorative table clocks incorporating classic and contemporary designs. The act of shopping itself assumed the nature of an experience with the World of Titan showrooms, 175 in number now, which showcased Titan's concept of premium and sophisticated retailing. These showrooms, ranking among the world's largest network of branded watch outlets, serve as a promotional tool for Titan. The large crowds that throng the showrooms are proof of the level of customer satisfaction that Titan has achieved. Appreciation for its product and brand qualities also came through several Indian and international awards. Titan was rated one of Asia's top 200 companies (and among India's top 10) from 1994 to 1998 by the Hong Kong-based Far Eastern Economic Review. In 2001, Indian consumers nominated Titan the 'most admired brand in India' across all product categories, in a first-of-its-kind survey conducted by The Economic Times. In 2003, Business World nominated Titan as India's 'most respected consumer durables company'. Titan has crossed domestic shores and is available in 30 countries. It has 2,500 dealers across the world, ranging from 10 in Brunei to 300 in Spain, one of the four European countries where it has a sizeable presence, the others being Portugal, Greece and the UK. Titan is also the leading brand of choice throughout the Middle East. Through the years, Titan has consistently pushed the envelope. Its focus on innovation, topnotch technology and customer delight has helped it better itself and raise the bar for itself and its competitors. The relentless endeavour to innovate and to be worthy of the trust that consumers have in its products is the hallmark of the pioneering Titan brand.

Recommendations
Even though Titan is the fifth largest watch makers in the world, nobodys perfect. Titan too needs to work on some of its flaws and try to avoid various threats. The quality of Titan watches is one of their biggest strengths. If they work on it, keep it constant and not let the quality deteriorate it can become the worlds second or third largest watch makers or even first. Its innovation is its key strength with inventing the worlds slimmest watch and also making Braille watches. This makes Titan a class apart from other watch makers. Titan can enter into the rural market with low priced watches and this will lead to better opportunities for the company. One of the biggest threats is mobile phones. Kids are very fascinated by mobile phones and incidentally they show the time as well. Titan can also give more importance to childrens watches and come up with more attractive collections for them. It also has great potential in the exchange market. It can keep exchange offers where customers can exchange their old watches for new watches at a discounted price. This will bring a lot of revenue for the company. Nowadays people look at watches as a fashion accessory rather than a necessity. More and more collections should be introduced to cater to every need of all individuals. With the changing fashion trends, they can also come up with innovative technology and designs in watches which will attract more and more customers. By looking into these small areas Titan can truly become the worlds number one watch company since it has the potential.

Experience and Learnings


Titan is one of the most successful Indian brands; which has excelled in the dynamic market with its constantly changing needs by using the market-product strategies with careful research of the consumers. Over the years it has created its own place in the watch industry and has earned the trust and confidence of its customers. Even though it has the Tata brand name it has been successful by using its own strengths and qualities for attracting the public towards its products. In India and abroad every second person ha s a Titan watch. Titan caters to every individuals needs with its varied collections of watches. Raga for bringing out the feminine side of women, Fastrack to keep the young generation look cool and funky, Bandhan to bring couples closer than ever and even Zoop to bring out the boldness as well as the innocence of children. This project has helped me learn a lot about the Indian watch industry. In the course of the project, I gained knowledge about the various strategies used by Titan to get to the position it is in today. Titan has grown from being an Indian company to having showrooms and customers all over the world. It has become a global player in the watch industry. Titan surely believes in quality rather than profit making. This has acted as an advantage because the quality products have automatically attracted profits over the years and also the trust of the customers as well. Along with its regular business, I have also seen that Titan cares about its environment as well and makes sure its production does not affect it in any way. It tries to reduce wastages and help protect the environment in every way possible. It goes that extra mile to do its bit for the environment. Another interesting thing is its Corporate Social Responsibility (CSR). I feel very happy to see Titan do every little thing possible for the society. With its various programmes like enabling the disabled, artisan parks, women empowerment and also coming up with a Braille watch for the blind, shows Titans concern for the people who are less fortunate in society. The number of awards won by Titan shows the dedication and sheer excellence of the employees and the products. I have got to learn about the various strategies used for marketing the various watch collections and also advertising. Advertising has played a very important role in the success of Titan as well. The Titan music is so memorable; I have been hearing it since childhood which creates a very soothing effect on the listener. Innovation at Titan is quite remarkable. Creating the worlds slimmest watch shows the creativity of Titan and how it has improved over the years. Inspite of its international competitors people prefer Titan over watches like Hugo Boss, Tommy Hilfiger etc, especially in India. The main reason for this could be the price as well as the fact that Titan has created a place in the heart of people and is always preferred over other brands.

I have made such an extensive project for the first time and it has given me great knowledge on how to make a project report. My internet usage has improved to a great deal after this project and have learnt the practical work managers normally have to do. Overall, I have gained a lot of knowledge about Titan and have benefited a lot from this project.

Bibliography
www.titanworld.com www.titan.co.in www.wikipedia.com www.moneycontrol.com www.titan.net www.tata.com www.google.com www.yahoo.com www.economictimes.com www.timesofindia.com

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