Works Cited: Boyd, Danah M., and Nicole B. Ellison. "Social Network Sites: Definition, History, and Scholarship.

" Journal of Computer-Mediated Communication: n. pag. Rpt. in International Communication Association. N.p.: n.p., n.d. N. pag. postgradolinguistica. Web. 20 Oct. 2013. <http://www.postgradolinguistica.ucv.cl/dev/documentos/90,889,Social_network_boyd_ 2007.pdf>. This is an article in the Journal of Computer-Mediate Communication coauthored by danah m. boyd and Nicole B. Ellison. Boyd is employed in the School of Information at the University of California-Berkeley and Ellison is within the Department of Telecommunication, Information Studies and Media at Michigan State. Both are highly qualified professionals in the communication field and wrote this piece on "SNSs" (social network sites) because of their increasing popularity. The work is extremely relevant to my project; it not only identifies why individuals are logging into these sites, but what they do while there. But before they get to that, they provide a clear definition of what constitutes the social networking realm which is very useful to myself and by extension, my research. Ellison and boyd also touch upon "niche communities" which is an area of interest in my project as I am looking at how community is created/sustained with the use of social media. Creamer, Matthew. "Media Morph: Tumblr." Advertising Age 78.44 (2007): 31. Communication & Mass Media Complete. Web. 19 Oct. 2013. N.p., n.d. Web. 19 Oct. 2013. Matthew Creamer is an reporter who is an Editor-at-Large at the magazine, Advertising Age. He has won several awards for his work on such topics that include, but are certainly not limited to, media and popular culture. This article that I am using encompasses the media

aspect, specifically online, social media. His article discusses the website, Tumblr; I am using this website in my research to make several claims. Because I personally use this site the most and consider it my favorite, I feel as though this source will help me to reel in my claims and become more objective by looking at another's perspective on the subject. The article also ties in how advertising plays into Tumblr and this could lead to further research. Dr. Jochen Peter, Patti M. Valkenburg, and Alexander P. Schouten. CyberPsychology & Behavior. October 2005, 8(5): 423-430. doi:10.1089/cpb.2005.8.423. N.p., n.d. Web. 10 Nov. 2013. Jochen Peter is a professor at the Amsterdam school of Communication Research. He is also the recipient of the 2009 Young Scholar Award of the International Communication Association. While this is not specifically about any of the sites I was looking at for my own research, Peters research was quite useful for me. Even though his data was quantitative as he performed an experiment and tried to find a correlation that he ended up realizing did not exist, the overall premise of his work was helpful to me. Realizing whether or not communication played a major role in the formation of friendships for younger children could have very well translated to young adults, but it gave me incite to the ties between communication and social media. McQuail, Denis. Mass Communication Theory: An Introduction. 6th ed. London: SAGE Publications, 2010. Print. Denis McQuail is a communication theorist as well as a professor at the University of Amsterdam like that of Jochen Peter. He is one of the most notable scholars within the discourse community of mass communication studies.

His work not only allowed me to gain a better knowledge on communication in general, but also the reciprocal determinism between the communication witnessed and mass media and subsequently social networking. Mientka, Matthew. "Social Media Challenges Social Norms, As More Users Experience Online Rudeness." Medical Daily. N.p., 10 Apr. 2013. Web. 20 Oct. 2013. <http://www.medicaldaily.com/social-media-challenges-social-norms-more-usersexperience-online-rudeness-244981>. While one would not normally find social media on "Medical Daily," Matthew Mientka wrote an incredible article on the subject. His is a contributing writing for this website and his topics range from social media to hospital job cuts. The goal of his article here is to show the reciprocal effect that social media has on human interaction online. This is a completely new avenue that I had never even considered when performing my primary research. The fact that people do experience rudeness online could stem from social media and it most definitely can challenge the social norms I am trying to unmask. Much like online rudeness, cyber bullying can also come into play; this idea is expressed in another article I am planning on using as a secondary source in my project.