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  • Easy Car

    Uploaded by

    Jahanzeb Hussain Qureshi
    17 views1 page
    Industry Analysis CPM

    Original Title

    EasyCar

    Copyright

    © Attribution Non-Commercial (BY-NC)

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    Industry Analysis CPM

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views1 page

    Easy Car

    Uploaded by

    Jahanzeb Hussain Qureshi
    Industry Analysis CPM

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    CPM:

    KSFs

    Operations 0.25

    EasyCar
    Avis
    Weighted Rating
    Score
    0.75
    3

    Fleet

    0.15

    0.3

    0.45

    3.5

    0.525

    Capacity
    Utilization

    0.15

    0.6

    2.5

    0.375

    0.45

    Marketing

    0.20

    0.6

    2.5

    0.5

    2.5

    0.5

    Pricing

    0.25

    2.5

    0.625

    0.5

    Total

    Weight

    EasyCar
    Rating

    3.25

    Avis
    EuropeCar EuropeCar
    Weighted
    Rating
    Weighted
    Score
    Score
    0.75
    3
    0.75

    2.7

    2.75

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