Professional Documents
Culture Documents
Distribution Channels:
(a) Manufacturer-Distributors-Retailers/Pool Service professionals-Pool Owners (b) Manufacturer- Mass Retailers-Pool Owners Key Influencers: Pool Builders, Cleaning & Servicing cos., independent contractors, Retailers and Wholesale Distributors Buyer Behaviour: Lack of awareness among Pool-Owners (emphasis on aesthetics and perceived cleanliness) Major Brands: Clearblu, Hydropill and Purity
(c) prominent display counter in trade-shows (d) Message should be centered around 20-30% savings of pool chemicals by use of Coracle resulting in higher profits for professionals and contractors. (e) Focus on Lower annual cost compared to ClearBlu ($39.06 vs $56.25)
Thank You !