ACKNOWLEDGEMENT

This project aims at understanding the workings of an organization, its external and internal processes, and the product and services it offers to its customers . ICICI Securities Limited has provided an in depth knowledge about how an organization functions, the challenges it faces and its earnest endeavour to overcome them in its objective of becoming the no.1 service provider in its product line. I thank Mr. ANKUR BAJAJ (CHANNEL MANAGER) for selecting me as a management trainee in his organization. I would especially like to thank Mr. SATISH JOSHI (SENIOR

TABLE OF CONTENT

CHAPTER-I EXECUTIVE SUMMARY 10

CHAPTER-II INTRODUCTION OF PROJECT 2.1 INTRODUCTION 2.2 STATEMENT OF PROBLEM 2.3 OBJECTIVE 2.4 PROBLEM DEFINETION 2.5 WHY INVESTOR CHOOSE RELIGARE 2.6 INVESTOR EXPECTATAIONS 12 14 15 16 17 18

CHAPTER-III PROFILE OF THE ORGANIZATION 3.1 INTRODUCTION 3.2 FINANCIAL SERVICE INDUSTRY 3.3 INDIAN FINANCIAL SECTOR 3.4 RECENT ADVANCEMENT IN THE INDUSTRY 3.5 ICICI GROUP 21 22 24 26 28

3.6 ICICI SECUR : THE COMPANY 3.7 COMPANY STRUCTURE 3.8 COMPETITORS OF ICICI 3.9 THE ICICI SECURITIES AGE

30 34 35 37

3.10 THE REACH OF ICICI 3.11 DEVISION OF ICICI 3.12 COMPETITIVE ADVANTAGE

38 39 48

CHAPTER-IV RESEARCH DESIGN AND METHODOLOGY 4.1 INDRODUCTION TO RESEARCH METHODOLOGY 4.2 OBJECTIVE OF RESEARCH 4.3 RESEARCH DESIGN 4.4 SOURCES OF DATA COLLECTION 4.5 LIMITATION OF STUDY 50 51 52 53 54

CHAPTER-V DATA REPRESENTATION, ANALYSIS & INTERPRETATION 5.1 DEMATERIALISATION 5.2 OPENING OF DEMAT ACCOUNT 5.3 COMPARISON TABLE OF BROKERAGE CHARGES IN INDIA 5.4 TOP 10 BROKING FIRM IN INDIA 5.5 BROKERS BROKERAGE RATE REMARK 56 57 67 69 72

CHAPTER-VI RECOMMENDATION AND CONCLUSION 83

CHAPTER-VII BIBLIOGRAPHY 86

CHAPTER-VIII ANNEXTURE

MANAGER) for his guidance and motivation in helping me to understand the working of the organization and the challenges ahead in the organization and the corporate world as a whole. My regards also extends to Mr. ARVIND GUPTA (TEAM LEADER) for providing an insight in the organization and their help and support and clearing my doubts and problems.